Dax Michelena
Sales Representative
Sheridan,PA
Summary
Dynamic and decisive leader with excellent planning and problem-solving abilities. Ready to pursue new professional challenges and career advancement with growing company.
Overview
22
22
years of professional experience
Work History
Territory Sales Representative
RockShield Rubber
Sheridan , WY
12.2023 - 06.2025
- Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.
- Expanded client base through effective prospecting, cold calling, and networking events.
- Improved customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Gathered and analyzed customer feedback to guide future product development and improve customer satisfaction.
- Educated clients on latest product updates and enhancements, keeping them informed and engaged with brand.
Account Manager
Aletek
Sheridan, WY
06.2022 - 10.2023
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Maintained large territory including Alaska, Washington, Montana, Wyoming, Colorado, New Mexico, North Dakota, South Dakota and Minnesota.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Maintained current knowledge of evolving changes in marketplace.
- Monitored and analyzed customer feedback to identify opportunities for improvement.
Outside Sales Representative
Kemper Equiptment
02.2018 - 05.2022
- Exceed sales projections
- Grew territory parts sales by 110% in 4 years
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Pushed Parts revenue to new levels with more than $4.7 M in yearly sales in my territory.
- Resolved customer issues quickly and managed over 250 accounts to increase sales and meet quotas.
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Established new accounts through cold calling and personal visits to potential customers
Full Time Student/High School Football Coach
University Of Sioux Falls
Birdsboro, PA
05.2017 - 12.2018
- Completed remaining course work to obtain Bachelors of Arts.
Regional Crusher Mechanic
H & K Group
Birddsboro, Pennsylvania
01.2016 - 05.2017
- Responsible for maintenance, troubleshooting, repair or replacement of heavy crushing machinery and all support equipment for multiple company locations.
- Preformed triage and worked with sense of urgency to complete repairs in timely and safe manner.
- Strict adherence to safety regulations.
Primary Crushing Plant Operator
H & K Group
Birdsboro, Pennsylvania
02.2015 - 01.2016
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Adjusted and maintained plant equipment for safety and performance.
- Handled preventive and corrective maintenance to maintain proper equipment safety and functionality.
Quarry Lead Operator
Tongue River Stone
Sheridan, WY
04.2008 - 12.2014
- Heavy equipment operator – Front End Loader, crushing plant, loading of trucks.
- Interfaced with customers to provide quality service and deliver quality product.
- During busy season, worked long hours over several months to meet needs of customers.
European Football Player & Coach
Germany, France, Sweden, Norway, England
03.2003 - 08.2012
- Achieved 3 National titles and Most Valuable Player honors.
- Participated in play design and successfully executed strategic plans tailored to specific opponents.
- Achieved lifelong aspiration through proven work ethic, dedication and visualization.
- Played in competitive games and tournaments in major cities and served as sports representative at public appearances, marketing sessions and media events.
Education
Bachelor of Arts - History
University of Sioux Falls
Sioux Falls, SDSkills
Strategic account development
Sales expertise
Goals and performance
Analytical problem solver
Energetic and driven
University of Sioux Fall Athletic Hall of Fame
Hall of Fame Class 2022
Timeline
Territory Sales Representative
RockShield Rubber
12.2023 - 06.2025
Account Manager
Aletek
06.2022 - 10.2023
Outside Sales Representative
Kemper Equiptment
02.2018 - 05.2022
Full Time Student/High School Football Coach
University Of Sioux Falls
05.2017 - 12.2018
Regional Crusher Mechanic
H & K Group
01.2016 - 05.2017
Primary Crushing Plant Operator
H & K Group
02.2015 - 01.2016
Quarry Lead Operator
Tongue River Stone
04.2008 - 12.2014
European Football Player & Coach
Germany, France, Sweden, Norway, England
03.2003 - 08.2012
Bachelor of Arts - History
University of Sioux Falls