Dax Michelena
Sales Representative
Sheridan,PA
Summary
Dynamic and decisive leader with excellent planning and problem-solving abilities. Ready to pursue new professional challenges and career advancement with growing company.
Overview
22
22
years of professional experience
Work History
Territory Sales Representative
RockShield Rubber
Sheridan , WY
12.2023 - 06.2025
- Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.
- Expanded client base through effective prospecting, cold calling, and networking events.
- Improved customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Gathered and analyzed customer feedback to guide future product development and improve customer satisfaction.
- Educated clients on latest product updates and enhancements, keeping them informed and engaged with brand.
Account Manager
Aletek
Sheridan, WY
06.2022 - 10.2023
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Maintained large territory including Alaska, Washington, Montana, Wyoming, Colorado, New Mexico, North Dakota, South Dakota and Minnesota.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Maintained current knowledge of evolving changes in marketplace.
- Monitored and analyzed customer feedback to identify opportunities for improvement.
Outside Sales Representative
Kemper Equiptment
02.2018 - 05.2022
- Exceed sales projections
- Grew territory parts sales by 110% in 4 years
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Pushed Parts revenue to new levels with more than $4.7 M in yearly sales in my territory.
- Resolved customer issues quickly and managed over 250 accounts to increase sales and meet quotas.
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Established new accounts through cold calling and personal visits to potential customers
Full Time Student/High School Football Coach
University Of Sioux Falls
Birdsboro, PA
05.2017 - 12.2018
- Completed remaining course work to obtain Bachelors of Arts.
Regional Crusher Mechanic
H & K Group
Birddsboro, Pennsylvania
01.2016 - 05.2017
- Responsible for maintenance, troubleshooting, repair or replacement of heavy crushing machinery and all support equipment for multiple company locations.
- Preformed triage and worked with sense of urgency to complete repairs in timely and safe manner.
- Strict adherence to safety regulations.
Primary Crushing Plant Operator
H & K Group
Birdsboro, Pennsylvania
02.2015 - 01.2016
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Adjusted and maintained plant equipment for safety and performance.
- Handled preventive and corrective maintenance to maintain proper equipment safety and functionality.
Quarry Lead Operator
Tongue River Stone
Sheridan, WY
04.2008 - 12.2014
- Heavy equipment operator – Front End Loader, crushing plant, loading of trucks.
- Interfaced with customers to provide quality service and deliver quality product.
- During busy season, worked long hours over several months to meet needs of customers.
European Football Player & Coach
Germany, France, Sweden, Norway, England
03.2003 - 08.2012
- Achieved 3 National titles and Most Valuable Player honors.
- Participated in play design and successfully executed strategic plans tailored to specific opponents.
- Achieved lifelong aspiration through proven work ethic, dedication and visualization.
- Played in competitive games and tournaments in major cities and served as sports representative at public appearances, marketing sessions and media events.
Education
Bachelor of Arts - History
University of Sioux Falls
Sioux Falls, SDSkills
University of Sioux Fall Athletic Hall of Fame
Hall of Fame Class 2022
Timeline
Territory Sales Representative
RockShield Rubber
12.2023 - 06.2025
Account Manager
Aletek
06.2022 - 10.2023
Outside Sales Representative
Kemper Equiptment
02.2018 - 05.2022
Full Time Student/High School Football Coach
University Of Sioux Falls
05.2017 - 12.2018
Regional Crusher Mechanic
H & K Group
01.2016 - 05.2017
Primary Crushing Plant Operator
H & K Group
02.2015 - 01.2016
Quarry Lead Operator
Tongue River Stone
04.2008 - 12.2014
European Football Player & Coach
Germany, France, Sweden, Norway, England
03.2003 - 08.2012
Bachelor of Arts - History
University of Sioux Falls