Industrious Buyer adept at keeping costs under control while optimizing inventory for usage needs. Versed in recordkeeping and production requirements. Bringing five year track record of success in media buying and seeking to leverage my strengths to grow and aid the Sinclair team.
Hi, I’m
Dayal Dasa
Digital Marketer
Gainesville,FL
Summary
Overview
5
years of professional experience
2
Certifications
Work History
Zeta GlobalNew York, NY
Digital Media Buyer
08.2022 - Current
Job overview
- Utilize a plethora of Single channel and Omni-Channel marketing platforms alongside DSP's (such as Amazon, Xandr, Google, etc...) to launch and maintain campaigns.
- Create and document performance of all campaigns via Excel tracking all KPI's for reporting internally and externally.
- Develop all necessary Go-To-Market strategies for both internal and external campaigns alongside campaign pacing via development of campaign timelines.
- Adjust RTB's daily to ensure that we are meeting spend goals while maintaining both winning bids and meeting target ROAS goals.
- Optimize campaigns and Ad groups resulting in impression increases of over 108 percent and CTR increases of 19 percent.
FeathrGainesville, FL
Digital Campaign Manager
07.2021 - 06.2022
Job overview
- Developed client Go-To-Market Strategy and campaign timeline to ensure quality campaign creation and maintenance of KPI's.
- Generated client reports utilizing advanced Microsoft Excel Techniques (such as Pivot tables and complex functions) to ensure client visibility on campaign functionality.
- Utilize Feathr's proprietary Omni-Channel marketing tool as well as DSP's for client campaign creation and optimization.
- Optimized campaigns resulting in CTR increases as large as 34 percent and Target ROAS's of over 200 percent.
McAfee MediaGainesville, FL
Director of Production
01.2021 - 07.2021
Job overview
- Direct and coordinate activities of the concerned department and all parties concerned with the production, pricing, sales, or distribution of products.
- Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement to determine areas needing cost reduction and program improvement.
- Manage staff, prepare work schedules, and assign specific duties.
- Establish and implement departmental policies, goals, objectives, and procedures, conferring with board members, organization officials, and staff members as necessary.
- Negotiate vendor contracts and prices.
McAfee MediaGainesville, FL
Market Analyst
09.2020 - 01.2021
Job overview
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Gathered and organized information for target audience development that resulted in an increase in product sales by nearly 30%.
Sears Home ServicesGainesville, Florida
Office Manager
10.2018 - 09.2020
Job overview
- Prepare and review operational reports and schedules to ensure accuracy and efficiency.
- Set goals and deadlines for the department to ensure efficiency and optimize use of the office space.
- Established workflow processes, monitored daily productivity, and implemented modifications to improve overall performance of personnel.
- Evaluated employee records and productivity and submitted evaluation reports.
Skills
Critical Thinking
Certification
Google Display Ads
Timeline
Digital Media Buyer
Zeta Global
08.2022 - Current
Digital Campaign Manager
Feathr
07.2021 - 06.2022
Director of Production
McAfee Media
01.2021 - 07.2021
Market Analyst
McAfee Media
09.2020 - 01.2021
Office Manager
Sears Home Services
10.2018 - 09.2020
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