Dayal Dasa
Gainesville,FL
Summary
Outgoing Professional Marketer and Brand Ambassador with dynamic relationship building and organizational skills. A knowledgeable resource committed to hard work, strong communication, and serving the team I work with to the best of my abilities.
Overview
5
5
years of professional experience
Work History
Digital Media Buyer
Zeta Global
08.2022 - 09.2023
- Manage all Paid Search, Display, and Email Marketing strategy, budget, and performance.
- Allocate and ensure profitability of $900,000 USD of Email marketing budget and $1,200,000 USD of Paid Search and Display Budget.
- Developed and maintained 60 B2B vendor relationships and managed the lifecycle of their campaigns with our team ensuring they met a target ROAS of 107%.
- Utilize a plethora of Single channel and Omni-Channel marketing platforms alongside DSP's (such as Amazon, MailChimp, Google, etc...) to launch and maintain campaigns for both internal and client use.
- Adjust and maintain all forms of Ad Spend to ensure that we met department targets of 113% ROAS on the aforementioned budgets.
Digital Campaign Manager - Email/Invites
Feathr
07.2021 - 06.2022
- Oversaw a multitude of different budgets specific to each client ranging from $50,000 USD a month to $1,600,000 USD a month in both search/display ads, and email marketing.
- Maintained 55 vendor relationships simultaneously, both building rapport and maintaining client campaigns for Email and search/display ads.
- Ensured that all client marketing collateral was aligned with CAN-SPAM act requirements.
- Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action to enhance client success.
- Developed and implemented successful digital campaign strategies to increase ROAS and bring CPA's to as low as 2:1.
Director Of Product
McAfee Media
01.2021 - 06.2021
- Oversaw department budget of $350,000 USD monthly to ensure healthy department budget utilization.
- Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement to determine areas needing cost reduction and program improvement.
- Manage staff, prepare work schedules, and assign specific duties.
- Plan and direct activities such as sales promotions, coordinating with other department heads as required with promotions that resulted in an increase of sales by over 35 percent.
Researcher
McAfee Media
09.2020 - 01.2021
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Gathered and organized information for research purposes that resulted in an increase in product sales by 27%.
- Collaborated with staff to develop and implement best practices and accomplished all team goals.
Office Manager
Sears Home Services
10.2018 - 08.2020
- Prepare and review operational reports and schedules to ensure accuracy and efficiency.
- Set goals and deadlines for the department to ensure efficiency and optimize use of the office space.
- Direct all in-office staff on best practices for client calls and developing customer rapport
- Build and maintain customer and professional relationships that resulted in increased sales numbers by over 40 percent.
Skills
- Target Audience Analysis
- Company Representation
- Media Space Purchases
- Critical Thinking
- Verbal and Written Communication
- Media Expense Forecasting
Timeline
Digital Media Buyer
Zeta Global
08.2022 - 09.2023
Digital Campaign Manager - Email/Invites
Feathr
07.2021 - 06.2022
Director Of Product
McAfee Media
01.2021 - 06.2021
Researcher
McAfee Media
09.2020 - 01.2021
Office Manager
Sears Home Services
10.2018 - 08.2020