Dayal Dasa
Gainesville,FL
Summary
Entrepreneur with strong background in launching and scaling successful ventures. Skilled in strategic planning, business development, and closing clients. Known for fostering team collaboration and consistently achieving high-impact results. Adept at adapting to changing market conditions and driving innovation.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Founder/CEO
Sellable
09.2023 - Current
- Developed strong partnerships with other businesses to allow for collaboration that resulted in 6 client acquisitions totaling $3,000 USD a month in new business.
- Established a successful business by identifying market needs and developing innovative solutions specific to my client niche.
- Created client funnels to develop new business opportunities for my clients resulting in client satisfaction offering upsell opportunities up to $2,000 USD a month.
- Sold client contracts ranging from $1,000 USD a month to $60,000 USD annually.
Digital Media Buyer
Zeta Global
08.2022 - 09.2023
- Manage all Paid Search, Display, and Email Marketing strategy, budget, and performance.
- Allocate and ensure daily profitability of $900,000 USD of Email marketing budget and $1,200,000 USD of Paid Search and Display Budget
- Developed and maintained 48 B2B vendor relationships, and managed the lifecycle of their campaigns and reporting, ensuring they met a target ROAS of 109%.
- Mange client relationships and oversee new sales for any business that enter my funnel, ranging from contracts at $5,000 USD a month up to $4,400,000 USD annually.
Digital Campaign Manager - Email
Feathr
07.2021 - 06.2022
- Oversaw a multitude of different budgets specific to each client, ranging from USD 50,000 a month to USD 1,600,000 a month, in both search/display ads and email marketing.
- Maintained 55 vendor relationships simultaneously, both building rapport and maintaining client campaigns for email and search/display ads.
- Ensured that all client marketing collateral was aligned with CAN-SPAM Act requirements.
- Spearheaded client meetings to determine project needs and professional requirements, upselling dependent on required course of action and project needs.
Director Of Product
McAfee Media
01.2021 - 06.2021
- Created and oversaw department profit and loss statement via Microsoft Excel with a department budget of 350,000
- Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement to determine areas needing cost reduction and program improvement
- Manage staffing of department, prepare work schedules, and assign specific duties
- Planned and directed activities such as sales promotions, and coordinated with other department heads as required.
Data Analyst
McAfee Media
09.2020 - 01.2021
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
- Document all analyzed data and make it comprehensible via Microsoft Excel and Word
- Collaborated with staff to develop and implement best practices and accomplished all team goals.
Marketing/Sales Manager
Sears Home Services
10.2018 - 08.2020
- Oversee and assist in the execution of SEO, SEM, paid search, email marketing and paid social media efforts increasing conversions and lead generation
- Maintain consistent brand messaging across all channels
- Research, track, and analyze industry consumer behaviors and trends and implement research into digital marketing campaigns that resulted in an average ROAS exceeding 113%
- Developed a sales model that resulted in a 76 percent close rate for myself and my team.
Skills
- Closing Sales
- Relationship Management
- Critical Thinking
- Negotiation
- Verbal and Written Communication
- Time management
- Systems implementation
Certification
- Google Ads Display Certification
- Google Ads Search Certification
- LinkedIn Marketing Solutions Fundamentals
Timeline
Founder/CEO
Sellable
09.2023 - Current
Digital Media Buyer
Zeta Global
08.2022 - 09.2023
Digital Campaign Manager - Email
Feathr
07.2021 - 06.2022
Director Of Product
McAfee Media
01.2021 - 06.2021
Data Analyst
McAfee Media
09.2020 - 01.2021
Marketing/Sales Manager
Sears Home Services
10.2018 - 08.2020
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