Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Dayana Escoto

Manhattan,NY

Summary

Experienced with social media content creation and management. Utilizing creative and analytical skills to enhance brand presence on various platforms. Knowledge of industry trends and effective communication techniques to engage audiences effectively.

Overview

3
3
years of professional experience

Work History

Social Media Marketing Intern

Inspired Beauty Brands - HASK Beauty
02.2025 - 06.2025
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Optimized posting schedules based on platform-specific analytics to maximize content visibility.
  • Proactively responded to customer inquiries via social media platforms.
  • Connected with social media influencers on key platforms to enhance outreach.
  • Worked with Public Relations team to ensure maximum UGC content, influencer marketing, and marketing campaign budgets.
  • Created presentations using PowerPoint for meetings.
  • Assisted in Campaign Shoots/PR Events to create BTS content.

Social Media Manager

Casa Ofelia's Bakery
02.2024 - 09.2024
  • Increased brand awareness by developing and implementing effective social media strategies.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
  • Developed targeted advertising campaigns, driving website traffic and generating leads.
  • Created content videos and promotional flyers using Caput & Canva.

Social Media Intern

Boom Boom Weddings
09.2022 - 12.2023
  • Boosted brand awareness by creating and scheduling engaging content across various social media platforms.
  • Developed and executed social media campaigns for optimal reach, engagement, and growth.
  • Collaborated with the marketing team to create visually appealing graphics and multimedia content.
  • Researched relevant industry trends to develop engaging, topical social media content.
  • Used Facebook Ads, Instagram Ads to promote content
  • Increased website traffic by optimizing social media posts with relevant keywords, hashtags, and links.

Education

Bachelor of Science - Advertising, Marketing, & Communications

Fashion Institute of Technology
New York, NY
05.2026

Skills

  • Email Marketing
  • Social Media: Brand Management
  • Influencer Marketing
  • Facebook, Instagram, Tiktok
  • Microsoft Office: Excel, Word, Outlook
  • Bookkeeping
  • Video Editing
  • Digital Copywriting
  • Adaptability
  • Attention to detail
  • Time Management

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Social Media Marketing Intern

Inspired Beauty Brands - HASK Beauty
02.2025 - 06.2025

Social Media Manager

Casa Ofelia's Bakery
02.2024 - 09.2024

Social Media Intern

Boom Boom Weddings
09.2022 - 12.2023

Bachelor of Science - Advertising, Marketing, & Communications

Fashion Institute of Technology

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