Summary
Overview
Work History
Education
Skills
Timeline
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DAYANA MCPHERSON

Tampa,FL

Summary

Dedicated Communications Specialist with 11 years of experience covering external and internal communications. Known for exceptional organization and prioritization skills to manage multiple, concurrent projects. Eloquent writer with track record of creating consistently engaging content.

Overview

11
11
years of professional experience

Work History

Communications and Marketing Manager

Life Guard Imaging
Tampa, FL
10.2022 - Current
  • Collaborated with public figures, companies and press to boost and enhance brand on social media.
  • Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
  • Developed attractive and engaging print and digital ads.
  • Devised updates to company online presence, including main business website.
  • Created content for website, blog posts, press releases, newsletters, email campaigns, and other communications materials.
  • Oversaw the development of social media accounts on multiple platforms.

Publicist

Mayhem Entertainment Public Relations
Los Angeles, CA (Remote)
11.2022 - 04.2023
  • Develop and maintain relationships with regional and national print, online and broadcast media, supporting efforts to maximize desired coverage.
  • Coordinated interviews between clients and journalists in order to secure publicity coverage.
  • Identified opportunities and generated ideas for media coverage
  • Organized and promoted events
  • Managed and created content for social media accounts
  • Produced content including press packets, articles, newsletters, media pitches, and press releases for use in PR efforts.
  • Analyzed data from surveys and focus groups to measure the effectiveness of PR campaigns.

Vacation Sales Ambassador

Hilton Grand Vacations
Tampa, FL
10.2019 - 08.2022
  • Face-to-face contract and lead generation with guests at local Hilton Brand Hotels
  • Provide concierge service by recommending local dining experiences and attractions to guests while promoting Hilton Grand Vacations ownership opportunities
  • Contacted new and existing customers to outline benefits of products.
  • Created successful strategies to develop and expand customer sales.

National Talent Director

Barbizon Modeling and Acting School
Tampa, FL
12.2017 - 08.2019
  • Monitored recruiting trends and developed innovative recruitment initiatives.
  • Booking appointments to meet potential talent
  • Traveling biweekly to interview potential talent
  • Developing and executing strategic plan to achieve sales targets and expand our customer base

Sales Manager

Travagari Travel
Miami, FL
01.2013 - 11.2017
  • Developed and implemented comprehensive marketing campaigns to promote company products and services.
  • Established relationships with key clients, while maintaining existing customer base.
  • Created and presented monthly reports to management on sales performance.
  • Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
  • Trained, coached, and mentored junior sales personnel to ensure success in their roles.

Education

Bachelor of Science - Public Relations

University of Florida
05.2023

Skills

  • Strategic Planning
  • Media Relations
  • Crisis Communications
  • Content Development
  • Social Media Management
  • Press Release Writing
  • Story Pitching
  • Event Planning
  • Brand Management
  • Analytical Skills
  • Strong Written and Verbal Communication
  • Communications Skills
  • Bilingual English and Spanish

Timeline

Publicist

Mayhem Entertainment Public Relations
11.2022 - 04.2023

Communications and Marketing Manager

Life Guard Imaging
10.2022 - Current

Vacation Sales Ambassador

Hilton Grand Vacations
10.2019 - 08.2022

National Talent Director

Barbizon Modeling and Acting School
12.2017 - 08.2019

Sales Manager

Travagari Travel
01.2013 - 11.2017

Bachelor of Science - Public Relations

University of Florida

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DAYANA MCPHERSON