Dayetsa Y. Tavarez
Westchester County,NY
Summary
Creative Production and Project Lead with 15+ years of experience transforming ideas into dynamic brand experiences through end-to-end product development, packaging innovation, and compelling digital and video content. Proven track record of managing large-scale projects ($100M+) across household, kitchenware, and CPG categories. Bilingual in English and Spanish, with a demonstrated ability to guide cross-functional teams in bringing creative visions to life through impactful storytelling and cohesive consumer experiences across all touchpoints.
Overview
24
24
years of professional experience
Work History
Product & Project Manager - Cuisinart Cookware
Conair LLC
01.2022 - Current
- Contribute to creative production for new product launches by providing detailed product knowledge and strategic input to guide still photography, lifestyle shoots, and video content.
- Collaborate closely with creative and production teams to align imagery and messaging with product features, consumer benefits, and brand positioning across packaging, digital, and retail channels.
- Support the development of compelling visual storytelling by partnering with Consumer Insights, Ecommerce and Brand and Media to ensure content resonates with target audiences.
- Coordinate packaging deliverables and content accuracy across omnichannel platforms, ensuring all assets meet brand and technical requirements.
- Manage sample logistics, prop sourcing, and shoot readiness to support seamless execution across product launches and concurrent campaigns.
- Represent the brand at trade shows and vendor visits to share product insights, identify emerging design trends, and explore new content opportunities
Assistant Marketing Manager – Cuisinart Cookware
Conair LLC
01.2014 - 01.2022
- Exceeded budget goals by 14% in 2021 and expanded SKU offerings by 50+, driving sales growth and strengthening portfolio diversity.
- Tripled revenue in the cast iron category by identifying white space opportunities and launching trend-forward designs and colorways, contributing $4M in incremental cookware sales.
- Led pricing negotiations, product development, and production timelines for stainless steel, copper, and cast iron cookware in collaboration with international vendors, ensuring on-time delivery and strict adherence to quality standards.
- Partnered with cross-functional teams to evaluate product performance, develop packaging, and maintain accurate, brand-aligned product representation across digital and ecommerce platforms.
Product Manager – Cuisinart Tabletop
Conair LLC
01.2012 - 01.2014
- Managed creative production and brand rollout for multiple tabletop categories (Flatware, Dinnerware, Glassware, Cutlery).
- Executed item setups, forecasts, purchase orders, and product samples, while leading buyer meetings and presenting new products at Chicago's Annual Housewares Show.
- Managed packaging photoshoots, artwork, and tradeshow displays.
- Collaborated with creative and sales teams to elevate visual presentation standards and optimize retail impact.
Assistant Product Manager – Cuisinart Tools & Gadgets
Conair LLC
01.2010 - 01.2012
- Supported the launch of the Tools and Gadgets category by overseeing internal item setups, managing product lifecycle timelines, and coordinating creative processes.
- Collaborated with internal design and legal teams to finalize innovative designs and patents, ensuring alignment with business objectives and product standards.
Assistant Promotions Manager
Bacardi USA
01.2006 - 01.2008
- Produced branded visual materials for national and regional events, including photo shoot direction for promotional content, branded apparel, POS signage, and barware.
- Managed vendor relationships and oversaw production timelines, ensuring all deliverables met brand standards and legal compliance.
- Worked closely with the Art Department to review and approve creative assets across multiple campaigns.
Marketing Planning Coordinator
Bacardi USA
01.2001 - 01.2006
- Oversaw creative production schedules and coordinated with cross-functional teams to deliver high-impact promotional materials that supported marketing strategies and field activations.
- Maintained production budgets and managed asset delivery for key brand initiatives across the U.S. market.
Education
Bachelor of Science - Business Administration | Marketing
Manhattan University
Riverdale, NYSkills
- Creative direction & digital asset management
- Project management & planning
- Cross-functional collaboration
- Strategic storytelling
- Communication & leadership
- Vendor and supplier management
- Budget management & software proficiency
- Trend analysis & forecasting
- Creative problem solving
- Attention to detail & adaptability
Timeline
Product & Project Manager - Cuisinart Cookware
Conair LLC
01.2022 - Current
Assistant Marketing Manager – Cuisinart Cookware
Conair LLC
01.2014 - 01.2022
Product Manager – Cuisinart Tabletop
Conair LLC
01.2012 - 01.2014
Assistant Product Manager – Cuisinart Tools & Gadgets
Conair LLC
01.2010 - 01.2012
Assistant Promotions Manager
Bacardi USA
01.2006 - 01.2008
Marketing Planning Coordinator
Bacardi USA
01.2001 - 01.2006
Bachelor of Science - Business Administration | Marketing
Manhattan University
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