Dayna Abramowitz
Farmingdale,USA
Summary
E-commerce marketing professional with a strong background in marketplace strategy, digital advertising, SEO, and analytics. Currently a Senior Marketplace Associate at Piping Rock, driving growth through data-driven optimizations and creative execution. Holds a Master’s in Digital Marketing from Baruch College and a B.A. in Journalism and Business from the University at Albany.
Overview
8
8
years of professional experience
Work History
Senior Marketplaces Associate
Piping Rock Health Products
06.2023 - Current
- Developed and executed Amazon Sponsored Ads campaigns, including Sponsored Products and Sponsored Brands, managing budget allocation, daily optimizations adjusting keyword bids and targeting high-performing keywords and preparing bi-weekly sales reports which resulted in a 25% increase in ROAS.
- Created advertising campaigns for Walmart, Target, and META (Instagram and Facebook) performing daily, weekly, and monthly bid optimizations to drive performance and maximize ROI.
- Managed and optimized approximately 200 products daily, driving growth and performance improvements.
- Managed inventory and organized shipment procedures to guarantee punctual and precise deliveries.
Digital Marketing Associate
IDCM Web
03.2022 - 07.2022
- Developed visual content for the company and arranged its release on SocialPilot for social media.
- Crafted engaging blog content focused on restaurant marketing strategies.
- Formulated specific keywords and AdWords to elevate search engine performance.
Marketing Assistant
Next Step Physical Therapy
01.2021 - 05.2021
- Organized bi-monthly workshops focused on knee and rotator cuff topics.
- Achieved a 30% increase in patient count between May and June utilizing social media and direct outreach.
- Generated reports and kept track of patients by analyzing data and created posts using Canva for Facebook.
Digital Marketing and Communications Intern
Cornerstone Paradigm Consulting, LLC
01.2020 - 05.2020
- Implemented marketing plans and assessed both internal and external competitive environments.
- Generated reports on data and broke down industry jargons and contributed and collaborated on promotional events.
- Tracked, monitored, managed and updated hashtags on social media platforms and engaged potential clients.
Marketing and Communications Intern
Friends & Foundation of Albany Public Library
08.2017 - 12.2020
- Created a social media marketing plan for the company.
- Managed and maintained all of the social media sites including Facebook, Twitter, Instagram, and LinkedIn.
- Developed blog posts on WordPress and press releases for APL's site.
Education
Master - Marketing, Digital Marketing
Baruch College
New York, NY05.2023
B.A. - Journalism, Business
University at Albany, SUNY
Albany12.2020
Skills
- Amazon Sponsored Ads
- Walmart Advertising
- META Advertising
- Target Advertising
- Google Analytics
- WordPress/Wix
- Social Media Platforms
- Stackline/Helium 10
- Microsoft Office
- Hootsuite
- Canva/Crello
- SocialPilot
Timeline
Senior Marketplaces Associate
Piping Rock Health Products
06.2023 - Current
Digital Marketing Associate
IDCM Web
03.2022 - 07.2022
Marketing Assistant
Next Step Physical Therapy
01.2021 - 05.2021
Digital Marketing and Communications Intern
Cornerstone Paradigm Consulting, LLC
01.2020 - 05.2020
Marketing and Communications Intern
Friends & Foundation of Albany Public Library
08.2017 - 12.2020
Master - Marketing, Digital Marketing
Baruch College
B.A. - Journalism, Business
University at Albany, SUNY
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