Dayna Clark
Farmington Hills,MI
Summary
Story-driven Journalist adept at developing articles and investigating issues with tenacious and unwavering dedication. Offering 24 years of experience in print and online media. Versed in viral trends and breaking news response with proven success leveraging social media platforms to increase engagement.
Overview
24
24
years of professional experience
Work History
Public Information Director
Detroit Police Department
02.2023 - Current
- Responsible for the dissemination of accurate information to the community and news media.
- Reviews, edits and approves printed and other materials prepared by staff.
- Assists news media at critical incidents.
- Serves as a spokesperson for the organization and its affiliates.
- Plans, develops, directs, and coordinates comprehensive communication programs to include media, public affairs and publications.
- Supervise media relations staff which includes hiring, training, work allocation and problem resolution.
- Speak directly to the public or media to address questions and represent the organization.
- Write press releases, speeches, articles, social media posts and other materials for public consumption.
- Develop strategies and procedures for working effectively with the media.
- Being available 24/7 for on-scene responses to the news media.
- Work with various teams to organize and host public events and promotions.
- Collaborate with the Chief of Police and executive management team to ensure a cohesive public image.
- Planning and hosting press conferences to announce major news or address crises.
Traffic & Weather Reporter
Cumulus Media, WJR 760 AM
01.2019 - 02.2023
- Provide traffic and weather reports during Morning Drive.
- Delivering accurate up to date information.
- Write and execute weekly restaurant and movie reviews.
- Interact with hosts discussing daily topics on Facebook Live and YouTube.
- Edit and mix audio for taped segments.
- Contributed to increased readership by consistently delivering engaging and timely stories.
- Improved overall reporting quality through meticulous editing and proofreading of articles before publication.
News Anchor
Audacy, WWJ News Radio 950 AM
12.2018 - 01.2019
- Developed major local stories and pursued newsmakers which enhanced coverage for the station's brand.
- Operated the board during news, sports, traffic, business, and other live elements.
- Wrote stories and converted complex copy into easy-to-understand information.
- Adapted quickly to changing situations in a fast-paced news environment while maintaining composure under pressure.
- Reviewed scripts for accuracy, clarity, and conciseness before going on-air to ensure the highest quality of content delivery.
- Efficiently managed time constraints during live broadcasts while ensuring smooth transitions between segments or commercials breaks.
News Anchor
United States Traffic Network, WJR 760 AM
11.2012 - 12.2018
- Ensured listeners received up to the minute information on current traffic delays while providing accurate information
- Maintained professional appearance and demeanor on camera, representing the station''s brand positively at all times.
- Elevated broadcast quality through effective use of visuals, graphics, video clips, sound bites, and other multimedia elements.
- Cultivated relationships with media outlets while developing unique segment ideas for the morning show.
- Increased sales by delivering effective brand messaging for an assortment of clients.
- Co-hosted America's Thanksgiving Parade and Today's Woman Show.
- Selected material to develop interesting and professional presentations for different formats.
News Anchor
Adell Broadcasting Inc ,WADL TV 38
02.2012 - 11.2016
- Educated audiences through television news breaks for local, national, and entertainment segments.
- Gathered information from news feeds and other relevant sources to write news reports.
- Conducted interviews for entertainment and news reports.
- Assisted in completing special projects and community events.
- Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
- Improved team collaboration by working closely with reporters, production staff, and management to create cohesive newscasts.
- Mentored junior anchors and reporters to help them hone their skills and advance their careers within the organization.
News Anchor
Citadel Broadcasting, WJR 760 AM
04.2005 - 02.2012
- Wrote news reports using information obtained from news feeds and other sources.
- Raised awareness by assisting the promotions team with station events.
- Created scripts and edited audio for upcoming broadcasts.
- Performed interviews with newsmakers, providing insightful and relevant questioning while maintaining professional decorum.
- Co-hosted America's Thanksgiving Parade, providing live coverage.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Developed strong relationships with sources, leading to exclusive interviews and scoops on high-profile stories.
News Director
Clear Channel Inc, Mix 92.3
05.2000 - 04.2005
- Served as the Morning Drive News Anchor for the #1 rated Nationally Syndicated Tom Joyner Morning Show.
- Delivered live on-air reports at promotional and community events.
- Directed cross-functional teams in producing special projects such as investigative reports or documentary series.
- Oversaw the recruitment and training of new talent, ensuring a strong team of skilled journalists and producers.
- Endorsed commercial businesses.
- Hosted monthly book club events with nationally recognized authors.
- Collaborated with editors and other staff members to refine story angles and content.
- Collaborated with producers and management to develop newscasts, promotions and teases.
Education
Bachelor of Science - Communication Arts
St. Johns University
QueensSkills
- Public Relations
- Strategic Thinking
- Organizational Skills
- Decision-Making
- Verbal and Written Communication
- Multitasking
- Television News Coverage
- Live Radio Coverage
- Strong Leadership Skills
- Special Project and Events
Accomplishments
- 1993 Telly Award: Downriver Guidance Clinc Producer
- Anchored Breaking News at the #1 "All News" Station
- Voted as one of the top traffic reporters in Hour Detroit Magazine in 2018
Timeline
Public Information Director
Detroit Police Department
02.2023 - Current
Traffic & Weather Reporter
Cumulus Media, WJR 760 AM
01.2019 - 02.2023
News Anchor
Audacy, WWJ News Radio 950 AM
12.2018 - 01.2019
News Anchor
United States Traffic Network, WJR 760 AM
11.2012 - 12.2018
News Anchor
Adell Broadcasting Inc ,WADL TV 38
02.2012 - 11.2016
News Anchor
Citadel Broadcasting, WJR 760 AM
04.2005 - 02.2012
News Director
Clear Channel Inc, Mix 92.3
05.2000 - 04.2005
Bachelor of Science - Communication Arts
St. Johns University
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