Dayna Glazier
Partner Marketing Manager
Otsego,MN
Summary
Personable and collaborative individual with knack for building strategic partnerships and driving joint marketing initiatives. Holds foundational knowledge in market research and digital marketing tools, including proficiency in CRM software and content management systems. Committed to leveraging these skills to foster mutually beneficial relationships and achieve measurable growth.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
Partner Marketing Manager
Nagios Enterprises
05.2023 - Current
- Execute, oversee, and assess all partner marketing activities to establish best-in-class partner program.
- Managed and updated content for Partner Portal, integrating emails and graphics across Hubspot, Salesforce-Pardot, and Canva.
- Enhanced partner marketing strategies to drive growth and engagement.
- Planned and hosted monthly webinars for partners using GoToWebinar.
- Collaborated with partners to create joint marketing plans based on market analysis.
- Designed partner presentations and conducted product training sessions for partner teams.
- Worked alongside CSM team, Sales Engineers, and Partner Development Manager to produce thought leadership materials and align goals.
- Established metrics and KPIs for partner program, providing regular reports using company tools.
Out of Home Digital Sales Representative
Daktronics, Inc
08.2014 - 05.2023
- Achieved 123% sales growth in territory from 2021 to 2022.
- Executed marketing strategies to enhance visibility in digital channels.
- Developed and delivered compelling sales proposals to clients.
- Managed multiple companies with revenues exceeding $1 million.
- Measured advertising ROI and CPM to optimize client campaigns.
Northwest Reseller Sales & Marketing Representative
Daktronics, Inc
02.2012 - 08.2014
- Increased territory sales 72% between 2012 and 2014 through effective marketing strategies.
- Developed digital content for engaging product demonstrations to boost client interest.
- Coordinated comprehensive client marketing strategies to enhance brand visibility.
- Trained resellers on product selections to improve sales effectiveness.
Skills
Salesforce/Pardot
Email Marketing
Channel Partners
Channel Strategy
Canva
Cross-departmental Communication
Customer Service
Hubspot
Digital Marketing
Marketing Strategy
Google Workspace
Social Media
Self-Motivated
Microsoft Office
CRM management
Sales enablement
Customer engagement
Teamwork
Teamwork and collaboration
Time management
Attention to detail
Problem-solving abilities
Multitasking
Excellent communication
Organizational skills
Active listening
Creative thinking
Adaptability and flexibility
Relationship building
Detail-oriented
Training and development
Goal setting
Professionalism
Creative and innovative
Strategic planning and alignment
Marketing campaigns
Strategic marketing
Education
Bachelor of Science - Marketing
University of North Dakota
08.2006 - 05.2010
Timeline
Partner Marketing Manager
Nagios Enterprises
05.2023 - Current
Out of Home Digital Sales Representative
Daktronics, Inc
08.2014 - 05.2023
Northwest Reseller Sales & Marketing Representative
Daktronics, Inc
02.2012 - 08.2014
Bachelor of Science - Marketing
University of North Dakota
08.2006 - 05.2010
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