Summary
Overview
Work History
Education
Skills
Timeline
Generic

DAYNA JAMES

Leander

Summary

Versatile professional with 15+ years of experience in customer experience, training program development, and client relationship management across the hospitality, education, and startup sectors. Strong foundation in developing and delivering content, managing cross-functional teams, and driving user engagement through thoughtful communication strategies. Adept at translating hands-on experience into marketing insights, brand messaging, and audience-focused storytelling. Proven ability to cultivate strategic partnerships and support business growth through aligned training experiences. Seeking to transition into marketing, customer success, or business development roles where education, strategy, and creative problem-solving intersect.

Overview

10
10
years of professional experience

Work History

Senior Educator

Texas Coffee School
10.2023 - Current
  • Delivered 1,000+ hours of in-person and small group training sessions to aspiring entrepreneurs, focusing on customer experience, service design, and brand positioning.
  • Collaborated on development of new curriculum modules, aligning messaging and content structure with industry trends and learner personas.
  • Provided strategic guidance to 100+ new business owners on brand development, customer acquisition approaches.
  • Helped grow course engagement by implementing post-session content summaries and optimizing user experience during classroom interactions.
  • Built and maintained relationships with equipment manufacturing partners by aligning training objectives with partner product visibility.
  • Contributed to lead generation for partners by connecting students with recommended vendors and product solutions post-training.

Marketing Manager

Spinn. Inc
09.2021 - 06.2022
  • Managed 100+ B2B client accounts, fostering long-term engagement through personalized communication and regular performance reviews.
  • Conducted onboarding and product training that improved partner satisfaction and retention.
  • Worked cross-functionally with product and marketing teams to translate user feedback into product updates and messaging improvements.
  • Utilized CRM tools to track campaign impact, analyze usage trends, and identify upsell opportunities.

Cafe Manager

Craftwork Hospitality Group
01.2016 - 04.2021
  • KPI Driven Leadership
  • Led a 15-person team with a focus on experience-driven service, resulting in increased staff retention and improved prime costs, and P&Ls.

Education

Certificate - Culinary Arts

Culinary School of Fort Worth
05.2013

General Studies

Tarrant County College
01.2010

Skills

  • Customer experience mapping
  • Strategic partner engagement
  • Cross-functional project facilitation
  • Skilled in managing projects using CRM tools
  • User engagement assessment
  • Experienced with Microsoft Office tools
  • Instructional material creation
  • Coaching and onboarding support
  • Public speaking expertise
  • Curriculum development leadership

Timeline

Senior Educator

Texas Coffee School
10.2023 - Current

Marketing Manager

Spinn. Inc
09.2021 - 06.2022

Cafe Manager

Craftwork Hospitality Group
01.2016 - 04.2021

General Studies

Tarrant County College

Certificate - Culinary Arts

Culinary School of Fort Worth

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