Dayna Scott
Minneapolis,MN
Summary
Dynamic Market Research Manager with a proven track record at Medtronic, excelling in survey design and client relationship management. Spearheaded impactful research projects, driving product development and strategic insights that exceeded expectations. Recognized for enhancing team performance and delivering actionable data analysis to support key business decisions.
Overview
29
29
years of professional experience
Work History
Market Research Manager – Cardiac Rhythm/HF
Medtronic
Minneapolis, MN
01.2017 - 07.2025
- Drive the execution of primary qualitative/quantitative marketing research projects in respect to recruitment/targeting, survey development, and/or data analysis/reporting
- Organize research insights to assist in analyzing future products and make recommendations for the development of new products or services
- Partner with marketing teams to support annual product planning and budget goals, as well as assist with presenting research findings to senior leadership and other stakeholders
Managing Director
Frank N. Magid & Associates
Minneapolis, MN
03.2016 - 01.2017
- Lead regional sales and business development for qualitative and quantitative market research and consulting engagements
- Manage full service research projects from kick-off to report delivery for clients including General Mills, Michael Foods, 3M, etc.
Vice President, Client Development
MetrixLab (formerly MarketTools)
Minneapolis, MN
01.2013 - 02.2016
- Conduct regional sales and business development
- 2013 Annual Quota 2.35M: Ended year 2.67M (116% of goal)
- 2014 Annual Quota 2.5M
- Q1 2014 exceeded $1M in sales
- Lead strategic accounts in terms of qualitative and quantitative research design, execution and presentation of results: United Healthcare, Medtronic, Anheuser Busch, Best Buy, 3M, Samsung
Sr. Acct Consultant, Brand & Media Advertising
MetrixLab (formerly MarketTools)
Minneapolis, MN
08.2012 - 01.2013
Research Director, West Region
MetrixLab (formerly MarketTools)
Minneapolis, MN
11.2009 - 08.2012
- Manage team of four to seven Research Managers; provide oversight on all project materials, support their personal and professional success
- Forecast revenue projections (approx. $15 Million/year); work with internal senior management to meet margin requirements, budget estimates and corporate goals
- Consistently exceed personal and team sales goals; top selling/revenue team for two of the last six quarters in role
Research Director, Microsoft Account
MetrixLab (formerly MarketTools)
Minneapolis, MN
03.2009 - 10.2009
Senior Research Manager, Microsoft Account
MetrixLab (formerly MarketTools)
Minneapolis, MN
08.2006 - 02.2009
Research Manager, West Region Accounts
MetrixLab (formerly MarketTools)
Minneapolis, MN
05.2004 - 07.2006
- Consult with Fortune 500 clients to define research objectives that address business issues across product development, marketing, and advertising; industries include CPG, healthcare, finance, retail and technology.
- Execute monadic and monadic sequential concept and product tests, sorts, ad effect (copy tests), advertising and promotional awareness trackers, packaging tests and attitude and usage tests with advanced analytic components
- Design surveys and deliver analyses on advanced statistical analysis including conjoint, discrete choice, factor analysis, derived importance, Shapley Value, TURF, and Bradley-Terry
- Interview, hire and manage a growing team of Project Implementation Managers and Research Managers through project execution and career development
- Consistently deliver more than double the monthly company revenue goals and exceed customer satisfaction goals
Manager, Project Operations
MetrixLab (formerly MarketTools)
Minneapolis, MN
06.2002 - 05.2004
- Responsible for interviewing, hiring and training Project Managers, growing team from 2 Project Managers to 11 in less than one year – all reporting directly to me located across the US and London
- Incorporated outsourced offshore resources for added efficiencies, working to continuously update the process flow and train the client services department
Sales Integration & International Conference Manager
Jupiter Media Metrix
London
08.1999 - 12.2001
- Worked closely with senior sales managers from Jupiter, Media Metrix, and Ad Relevance teams in order to identify overlap sales situations and develop a process for full integration and cross-selling after a merger
- Consulted in creating an HTML-based database tool to track ongoing overlaps, referrals, and commission problems.
- Managed agendas, venue planning and execution of industry conferences with 400 – 1,500 attendees (Global Wireless Forum in Stockholm, Consumer Online Forum Europe in London, and Australia/NZ Internet Commerce Forum in Sydney)
Research and Sales Associate
Jupiter Communications
New York, NY
11.1996 - 07.1999
- Provided customer service and custom research requests for over 400 accounts (including Time Warner, Microsoft, Citibank, Sony, eBay, etc.)
- Traveled with sales force and senior executives to clients and prospects to demonstrate Jupiter services and explain contract details on site (in the US and Europe)
- Analyzed and researched Jupiter projections and statistics on consumer web usage and ISP subscribers, as well as advertising spending
Education
B.A. - History (with Honors)
University of London (Goldsmith’s College)
05.2001
New York University
New York, NY05.1997
Skills
- Survey design
- Data analysis
- Market segmentation
- Competitive analysis
- Product development
- Client relationship management
Accomplishments
- Two-Comma Club (Million Dollar Quarter) Q1 2014
- MarketTools President’s Club 2013 (Outstanding Sales Performance)
- Member of MarketTools Top Performer Program 2009 – 2012
- Awarded MarketTools Golden Circle award in February 2006
- Awarded MarketTools EDGE award in May 2005
References
Available upon request
Affiliations
- Vice President, Rum River Hills Ladies Golf League
- Mutiple sales recognition awards, including Million Dollar Quarter, Presidents Club and Golden Circle (MarketTools/MetrixLab)
- Fan of all things karaoke, motorcycles, and host of an Annual Oscars party
Timeline
Market Research Manager – Cardiac Rhythm/HF
Medtronic
01.2017 - 07.2025
Managing Director
Frank N. Magid & Associates
03.2016 - 01.2017
Vice President, Client Development
MetrixLab (formerly MarketTools)
01.2013 - 02.2016
Sr. Acct Consultant, Brand & Media Advertising
MetrixLab (formerly MarketTools)
08.2012 - 01.2013
Research Director, West Region
MetrixLab (formerly MarketTools)
11.2009 - 08.2012
Research Director, Microsoft Account
MetrixLab (formerly MarketTools)
03.2009 - 10.2009
Senior Research Manager, Microsoft Account
MetrixLab (formerly MarketTools)
08.2006 - 02.2009
Research Manager, West Region Accounts
MetrixLab (formerly MarketTools)
05.2004 - 07.2006
Manager, Project Operations
MetrixLab (formerly MarketTools)
06.2002 - 05.2004
Sales Integration & International Conference Manager
Jupiter Media Metrix
08.1999 - 12.2001
Research and Sales Associate
Jupiter Communications
11.1996 - 07.1999
B.A. - History (with Honors)
University of London (Goldsmith’s College)
New York University
Similar Profiles
Jennifer RossmannJennifer Rossmann
Senior Sales Representative at MedtronicSenior Sales Representative at Medtronic
Ava FordAva Ford
Intern at MedtronicIntern at Medtronic
Mohamed HassanMohamed Hassan
Senior Software Engineer at MedtronicSenior Software Engineer at Medtronic
Yuki NoskerYuki Nosker
Senior Global Product Manager at MedtronicSenior Global Product Manager at Medtronic
Joseph WilkieJoseph Wilkie
Addiction Recovery Technician at Phoenix Renewal Treatment ServicesAddiction Recovery Technician at Phoenix Renewal Treatment Services