Final Cut Pro
Hi, I’m
DAYNA WILKIE
Summary
Dynamic marketing and media professional with a proven track record of enhancing patient and physician engagement through innovative campaigns. Excelled in content development and strategic communications, showcasing exceptional problem-solving and teamwork skills.
Results-driven marketing professional prepared for challenges of market development, bringing valuable experience in identifying growth opportunities and driving strategic initiatives. Known for strong focus on teamwork and achieving measurable results, adaptable to evolving business needs. Key skills include market analysis, strategic planning, and relationship building.
Overview
10
years of professional experience
Work History
Pulmonx Corporation
Market Development Specialist
01.2021 - Current
Job overview
- Collaborate with hospital and treating center marketing teams to create impactful campaigns focused on patient and physician awareness and acquisition.
- Build and develop robust relationships with KOL's in the lung health and COPD space.
- Create high-quality and compelling patient testimonials to demonstrate product value and the improvement in quality of life.
- Maintain and expand marketing programs targeted towards the Respiratory Therapist customer segment by organizing CEU events, attending conferences, and developing marketing campaigns.
- Maintain a detailed database of regional and national marketing efforts, tracking each treating center's activities, for the Regional Business Directors to monitor.
- Support work with industry advocacy groups and partners to cross promote the company's product offerings.
WXMI - Scripps Media
Evening News Producer
02.2018 - 01.2021
Job overview
- Continually maintained top viewership for the 10pm and 11pm broadcasts, not only in the DMA market of 3 other channels, but within the internal WXMI Fox station.
- Focused heavily on health, wellness, and medical innovations when working on investigative and long-form reporting.
- Reviewed and edited colleagues' scripts for improved flow and voice.
- Addressed any last-minute changes or breaking news situations calmly and efficiently, maintaining accuracy throughout broadcasts.
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Collaborated with reporters, anchors, and other team members to develop cohesive and informative news stories.
- Built and maintained relationships with local, regional, and national contacts to ensure trusted interviews statements.
Pure Flix Films
Production Assistant
09.2014 - 01.2018
Job overview
- Collaborated with production team to facilitate smooth operations, avoiding disruptions and delays
- Interacted positively with actors and actresses when escorting to and from trailers during filming.
- Developed positive relationships with vendors and suppliers, optimizing collaboration and quality of materials received.
- Boosted overall team morale through proactive problem-solving and open communication practices.
Education
Grand Valley State UniversityAllendale, MI
Bachelor of Arts from Communications, Film And Video Production
04-2012
University Overview
- Dean's List: 2008 - 2012
- 4-time National Champion: Varsity Rowing Team - 2008 - 2012
- Study Abroad: Paros, Greece - Hellenic International School of the Arts, 2010
Skills
- Written and video content development
- Proficient written, verbal, and in-person communication
- Market Research
- Competitive intelligence
- Salesforce proficiency
- Problem-solving
- Teamwork and collaboration
- Attention to detail and corporate standards
- Event management and organizational skills
Accomplishments
- Collaborated with the American Thoracic Society to create a global video campaign entitled Helping The World to Breathe which focused on the innovation that Pulmonx brings to patients suffering from severe COPD/emphysema. This video received the highest viewership within the campaign as well as drove thousands of visitors to the landing page.
- Created a global company-wide COPD Awareness campaign which focused on building a strong internal culture as well as supporting the patients we help treat.
- Maintain the online treating physician locator database which consists of 200+ treating centers and 300+ physicians, addresses and contacts.
Software
Microsoft Suite
Canva
PlayPlay
Timeline
Market Development Specialist
Pulmonx Corporation
01.2021 - Current
Evening News Producer
WXMI - Scripps Media
02.2018 - 01.2021
Production Assistant
Pure Flix Films
09.2014 - 01.2018
Grand Valley State University
Bachelor of Arts from Communications, Film And Video Production
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