Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
Generic
Dayne Sieling

Dayne Sieling

BOZEMAN,MT

Summary

Experienced business leader with a strong track record in driving growth and strategic development for international companies. Skilled in leading marketing initiatives, product development, and global supply chain management. Proven ability to build and lead teams to achieve brand and market expansion, with significant experience in China and the EU.

Led partnership initiatives with China, boosting consumer product exports and food import verticals.
- Streamlined international supply chains, improving efficiency and coordination.
- Drove market research and strategic insights, enhancing brand presence in key markets.
- Enhanced marketing and promotional strategies, supporting brand and retail partners.

Overview

29
29
years of professional experience

Work History

Principal Officer

Fuying Group USA
Los Angeles, CA
02.2024 - Current
  • Collaborate with China JV partners to enhance food import volumes into China.
  • Coordinate international supply chains in North America, Central, and South America
  • Oversee logistics, operations, and financial "engine room" to coordinate transactions.
  • Delivered market research, trends analysis, and strategic insights.
  • Provide marketing and promotional support for branding and retail partners in China

Principal

TOL Products, Inc
Los Angeles, CA
03.2009 - 01.2024
  • Developed several consumer product brands for retail in USA and Europe.
  • Opened businesses in the UK, Netherlands, and Singapore
  • Provided and executed in store promotion and marketing programs for major retailers
  • Secured product endorsement personalities to help promote brands
  • Oversaw logistics, operations, and financial management.
  • Managed key relationships with top retailers in the USA and UK.

Principal

Overbreak, LLC
Los Angeles, CA
05.1996 - 02.2009
  • Designed and developed products and brands in multiple verticals including Toys, electronics, and personal care
  • Coordinated marketing and advertising campaigns
  • Secured retail space in over 100 retail locations including becoming largest vendor in FAO Schwarz and Toys r Us
  • Worked with major retailers and wholesale clubs
  • Lead corporate team of over 60 people with several hundred retail associates
  • Managed execution of brand licensing strategies.
  • Engaged in mergers and acquisitions processes.

Education

High School Diploma -

International School of Brussels
Brussels Belgium
05-1976

Skills

  • Creative strategic development to exploit revenue opportunities
  • Marketing strategy
  • Product development
  • Sales strategies
  • Market research
  • Supply chain management
  • Organizational leadership
  • Problem-solving abilities
  • Team building
  • Effective communication
  • Significant international experience

Affiliations

  • Active in several sports including hiking, skiing, golfing
  • Faith and family oriented
  • Significant international travel

Accomplishments

  • Ran top 50 fastest growing companies in Los Angeles
  • Board member of the International Council of Shopping Centers Temp Tenants
  • Board member Serving California
  • Received Retailer of the Year from Toys r Us

Timeline

Principal Officer

Fuying Group USA
02.2024 - Current

Principal

TOL Products, Inc
03.2009 - 01.2024

Principal

Overbreak, LLC
05.1996 - 02.2009

High School Diploma -

International School of Brussels

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Dayne Sieling