DANIEL SCHULTZE
New York
Summary
Award-winning Product and UX Executive specializing in product innovation, with high-level experience in all aspects of technology product management, UX and design. Brings proven success in transforming organizations and championing ground-breaking technologies to optimize UX for diverse demographics and organizations. Focuses on UX design simplicity that target customer needs and goals. Recognizes that good design helps users through usefulness, innovation, longevity, and environmental consciousness, as well as thoughtfully reaches users through appealing aesthetics and understandable, unobtrusive, thorough, and minimalistic design. Drives best-in-class user experience through leveraging customer commonalities while maintaining individual integrity. An engaging Team Leader and Program Manager passionate about building, mentoring, and inspiring cohesive global UX teams that ideate, design, and develop amazing designs across all platforms. Coordinates with executives and stakeholders to drive UX vision alignment with the product roadmap.
View Award Winning UX & Product Management Project Portfolio at http://www.dschultze.com
Overview
17
17
years of professional experience
1
1
Certification
Work History
CPO
Publisher’s Clearing House
07.2020 - Current
- Head of Product, UX, Innovation & Design
- Leading the re-imagining of the overall customer experience and digital offering of the entire PCH ecosystem
- Restructured the existing product, UX, creative, and development teams (websites, apps, identity management, personalization and gamification), and centralized PMO onto JIRA and Monday (from siloed tools to company-wide platforms)
- Recruited and hired a new digital and customer-first team of product, UX, development and strategy leaders to define, design, execute and scale the new experience
- Led negotiation with Adobe Enterprise to replace existing, bespoke systems to power the new experience (AEM, Test and Target, Adobe Analytics, Campaign); currently working with both Adobe Services and internal resources for a July Phase 1 release (including a new game-ified experience, multiple stand-alone iOS and Android casual games, and a new rewards-oriented model for customers to win real life products and goods)
- Developed and executed go-to-market strategies, leading to successful product launches and increased market share.
- Collaborated with cross-functional teams for efficient product launch, ensuring seamless communication and alignment of goals.
- Streamlined product development process by implementing agile methodologies, resulting in faster time-to-market and increased product quality.
- Optimized user experience by conducting comprehensive market research and incorporating customer feedback into product design.
- Managed a diverse team of engineers, designers, and marketers to deliver high-quality products on time and within budget constraints.
- Led the successful integration of acquired technologies into company''s core offerings, expanding product portfolio and driving growth.
- Championed innovation by fostering a culture of creativity and experimentation within the product team.
- Leveraged both internal user testing and validation (via UserTesting.com) and external vendors (Momentive) to provide guidance for product development and our board of directors
- Increased overall acquisition of new customers by 1000% (10x)
- Increased overall retention of new customers by 800% (8x) from 1.8%
- Increased customer data submission (and attribution collection) by 300% (3x) per visit
- Increased overall customer engagement 90% per visit across all KPI events (entering to win, creating an account, playing a game)
- Enlarged the size of the overall audience of PCH to any domestic customer over the age of 25 (from 65 years and older, income of $20-80k, and rural resident)
- Increased overall favorability of the PCH experience to 80%, from 10% with the classic experience
- Able to provide supporting data upon request.
VP, Head of Product
STYLITICS
07.2020 - 11.2020
- Innovation, UX & Design
- Leading the design, creation, development, execution and market delivery of Stylitics’ suite of products for clients including Nike, Williams Sonoma, Bloomingdales, Nordstrom, Crate and Barrel, Room & Board, Kohls, Chicos and more, totaling more than 100 million impressions per month (and a current valuation of $100 million)
- Lead re-organization of existing team, and currently leading the expansion of visual and product design, UX design and research, content strategy, product management and product marketing teams
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
- Currently leading and owning the product roadmap and release strategy, including overarching product strategy, design principles and vision
- Readied Styltics for Series C investment ($80 million) be restructuring and developing the internal product organization, identifying and developing product vision, and crafting the 3 year roadmap to profitability
- Grew the Product and UX Team from 4 to 40 UX, product, and development specialists during COVID (hybrid colocation and remote), with a strong center-of-excellence; greatly increasing company-wide efficiency and vision; and shifting Styltics to a product-centric company.
VP, Head of Product and User Experience
GIRL SCOUTS OF AMERICA
01.2018 - 11.2020
- Product, UX and Digital Innovation / Head of Product Management and UX
- Managed a $15M Digital Innovation Portfolio that included strategic and technology investments with Adobe, Ernst & Young, R/GA, and ICF Olson
- Managed strategic and technology investments
- Oversaw implementation of emerging technologies for mobile, AR, VR, interactive clothing / wearables, and IoT products as well as collaborative filtering, data distribution, design systems, and progressive solutions
- Directed finance operations, budgets, forecasting, P&L, procurement, and contract management
- Designed and owned product roadmaps for all digital products
- Grew the Digital Team from two to 32 UX, product, and development specialists while creating digital strategy
- Launched Girl Scouts App on iOS and Android within six months: https://www.dschultze.com/nonprofit)
- Led innovation that yielded RFID enhanced badges and wearables for the impending GS Experience launch, all integrating with the GS App, custom tablets, and phablets used by volunteers: https://vimeo.com/351026297/
- Excelled as Account Owner for Adobe, Salesforce, E&Y, R/GA, Stream, TwoHats, Tribal Planet, and NetSuite
- Navigated and managed a myriad of priorities to design, develop and release a new Volunteer experience catering to demographic cohorts ranging from millennials to octogenarians, seamlessly integrates with technologies ranging from Alexa, and Siri to Slack and Teams, and developed entirely on the SalesForce Service Cloud Platform
- Created an all-encompassing analysis framework across digital properties and touch points
- Leveraged AEM 6.5 and Invision DSM to unify user experience across 130 websites, including 126 with content development teams, without sacrificing customization features and unique design patterns
- Successfully migrated 111 councils and 2M user across the U.S
- To virtual events and experiences.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
- Launched new products or services in various markets by conducting comprehensive market research studies and tailoring offerings based on customer needs analysis.
VP, Head of Product Design
MEDIAMATH
01.2017 - 01.2018
- Head of UX and Product Design
- Managed front-end experiences, new experience development, product roadmaps, AI / Chat, voice, and notification strategies development
- Managed budgets and P&L as well as forecasting, purchasing, and agreements
- Set targets for products and digital marketing
- Applied Lean Methods while collaborating with colleagues across disciplines, departments, and locations
- Hired and managed UX, CX, and front-end product teams
- Augmented engagement by hosting discussions and symposiums
- Rolled out MediaMath’s data-driven design system: https://www.dschultze.com/data-driven
- Grew the team from three to 16 employees while revamping requirements, career paths, and structure
- Championed MediaMath's UX thought leadership through articles, lectures, and conference panels
- Tailored experiences for Hearts & Science (ATT), P&G, IBM, Uber, and Dentsu (client-facing)
- Applied expertise in SemanticUI to complete system design in three months
- Successfully designed B2B, B2B2C, and API products for internal and external users
- Transformed market experience using components and design systems
- Played a vital role in product design by launching a Design and Innovation Laboratory.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
- Championed talent development programs, promoting employee engagement and retention while enhancing overall workforce capabilities.
- Implemented advanced data analytics tools to drive data-driven decision-making across all levels of the organization, leading to better business outcomes.
VP of Product
NYPR
01.2017 - 06.2017
- Served as Head of Product & UX for PIQUE podcasts (PocketCasts) for a six-month contract
- Designed a digital podcasting platform for cross mobile, desktop, voice and automotive touch points and platforms like Alexa Skills and Apps, iHome, and Siri
- Led due diligence, concept development, and thought-leadership
- Defined and managed the org-wide product roadmap
- Built business models, development strategies, and a data driven measurement framework
- Continually strengthened partnerships
- See more at: https://www.dschultze.com/pique
- Transformed the podcasting experience for NPR podcasters and listeners
- Coached versatile product, UX, and creative teams to develop prototypes, deliverables, and the design platform.
- Developed a comprehensive product roadmap, guiding the team toward achieving long-term growth objectives.
- Enhanced customer satisfaction by proactively addressing user feedback and ensuring continuous improvement of existing products.
- Championed a data-driven approach to decision-making, using metrics and analytics to guide product enhancements and optimizations.
- Conducted thorough market research to identify emerging trends and opportunities for future product development initiatives.
Director of User Experience and Product Design
MCCANN WORLDGROUP / MRM / MCCANN & M: UNITED
01.2014 - 01.2017
- For New York and New Jersey
- Drove digital product and UX development on redesigns, landing experiences, e-commerce, mobile applications, VR, chatbots, IoT, and multi-medium experiences
- Managed P&L, purchasing, contracts, and recruitment while expanding UX from one designer into bustling, 20-member department
- Applied Lean Methodology, standardized prototyping and delivery, and aligned strategy, data, and development teams
- Won multiple industry awards
- Integrated automotive and mobile experiences for use on any vehicle type into Verizon Hum
- Delivered outstanding customer care to iconic organizations such as Microsoft, Verizon, USPS, the US Army, L’Oréal, Cigna, NY Lotto, Lockheed Martin, Cadillac, and J&J
- Applied outstanding presentation, business development, and marketing skills while presenting digital pitches to Microsoft, US Army, USPS, Oppenheimer Funds, and L’Oréal: https://www.dschultze.com/
- Built a comprehensive data-driven measurement framework across all digital properties and touchpoints
- Rolled out a ‘talking mailbox’ for USPS that enabled voice activated purchasing encompassing audio ID, AI chatbot, and OCR integration: https://vimeo.com/ 356205961/8ca12806d4
- Collaborated with Microsoft and USPS to implement sustainable and scalable digital design platforms such as Microsoft Fluid Design System: https://www.dschultze.com/principles-1
- Ensured the success of the first Client VR project for Microsoft, which was featured in WS: https:// www.dschultze.com/innovation
- Revamped USPS experience by leveraging automation, OCR, AI, and offline experiences to streamline tracking, sign-up, and shipping: https://www.dschultze.com/commerce
- Created a ‘shared’ screen gaming experience for the US Army and Independence Day 2 by enabling players to start play on a mobile device and continue on a larger interface such as a laptop: https://www.dschultze.com/ games.
Director of UX
NOISE
01.2013 - 01.2014
Director of Product
Eventful
01.2011 - 01.2013
Product Manager
GameFly
01.2007 - 01.2011
Education
Bachelor of Arts - Philosophy
University of California - Los Angeles
Los Angeles, CASkills
- Product Lifecycle Management
- Design thinking
- User Research
- Product Portfolio Management
- Strategic Visioning
- Digital Transformation
- Product Roadmapping
- Customer Experience Design
Accomplishments
Industry Recognition
Microsoft - Course IQ 2017 Bronze Lion - Creative Data Collection & Research, Cannes Lion, 2017
Microsoft - Course IQ 2017 Bronze Lion - Data Integration, Cannes Lion, Cannes Lion, 2017
Microsoft - Make What’s Next Bronze Glass Lion - Glass Lion: The Lion for Change, Cannes Lion, 2017
USPS - Your Voice Is Your Stamp 2017 Silver Lion - Innovation, Cannes Lion, 2017
Microsoft - Make What’s Next \ Girls Who Code 2016 Silver Lion - Cyber, Cannes Lion, 2016
Chase - Rewards Travel 2014 Silver Lion - Cyber, Cannes Lion, 2014
Microsoft - Make What’s Next \ Girls Who Code Silver Chiat Award - Non-Profit Digital Strategy, Jay Chiat Award,
Certification
Applied Waterfall (Client-side) and Agile (Internal) methodologies | Adobe Enterprise Suite| Salesforce | E&Y | R/GA |
Stream TwoHats | Tribal Planet and NetSuite | Ad-tech | Mar-tech | Alexa | iHome | Apps | Siri | chatbots | SalesForce Service Cloud Platform SemanticUI | Lean Software | User Interface Design | Web Development | Digital Strategy | Ecommerce | Analytics | Digital Media | Information Architecture | Rapid Prototyping | User-centered Design Interaction Design | User Experience (UX) | Prototyping | Multivariate Testing | Market Trend & Fit Research
Industry Recognition
Microsoft - Course IQ 2017 Bronze Lion - Creative Data Collection & Research, Cannes Lion, 2017
Microsoft - Course IQ 2017 Bronze Lion - Data Integration, Cannes Lion, Cannes Lion, 2017
Microsoft - Make What’s Next Bronze Glass Lion - Glass Lion: The Lion for Change, Cannes Lion, 2017
Additional Information
- USPS - , Your Voice Is Your Stamp 2017 Silver Lion - Innovation, Cannes Lion, 2017 Microsoft - Make What’s Next \ Girls Who Code 2016 Silver Lion - Cyber, Cannes Lion, 2016 Chase - Rewards Travel 2014 Silver Lion - Cyber, Cannes Lion, 2014 Microsoft - Make What’s Next \ Girls Who Code Silver Chiat Award - Non-Profit Digital Strategy, Jay Chiat Award, 2016 Universal Studios - Battle of the Bases (Battleship) OMMA Award, 2012 OMMA - Integrated Online Campaign KISS - 22 Cities 22 Unsigned Bands 2011 OMMA - Integrated Online Campaign, OMMA Award USPS - This Is Our Season Silver, Effie Award, 2016 USPS - Irresistible Mail Webby Award, Advertising & Media - Biz Products & Services USPS - Webby Award, 2016 USPS Mailbox Miracle, Advertising & Media - Webby Award - Digital Campaigns GameFly, Webby Award, 2015 GameFly, Gamefly.com Webby Award, -Nominee - Web - Games-Related, Webby Award, 2011, 2010, 2007
Languages
Spanish
Professional Working
Timeline
CPO
Publisher’s Clearing House
07.2020 - Current
VP, Head of Product
STYLITICS
07.2020 - 11.2020
VP, Head of Product and User Experience
GIRL SCOUTS OF AMERICA
01.2018 - 11.2020
VP, Head of Product Design
MEDIAMATH
01.2017 - 01.2018
VP of Product
NYPR
01.2017 - 06.2017
Director of User Experience and Product Design
MCCANN WORLDGROUP / MRM / MCCANN & M: UNITED
01.2014 - 01.2017
Director of UX
NOISE
01.2013 - 01.2014
Director of Product
Eventful
01.2011 - 01.2013
Product Manager
GameFly
01.2007 - 01.2011
Bachelor of Arts - Philosophy
University of California - Los Angeles