Dena White
Clifton,CO
Summary
Enhanced sales and customer satisfaction at Enstrom Candies, leveraging relationship-building and problem-solving skills. Achieved significant improvements in sales efficiency and client trust through innovative social selling and attention to detail. Demonstrated reliability and continuous improvement, contributing to a positive impact on revenue and client loyalty.
Detail-oriented Head Cake Decorator with 30+ years of experience in baking. Successful at leadership and running a smooth and efficient bakery while meeting client needs and creating dynamic designs.
A Friendly Reservation Agent with proficiency in interacting effectively by telephone with guests of diverse ages, backgrounds and interests. Projects service-mentality with warm, caring attitude while maintaining efficiency and optimizing revenue. Offering 14 years of experience
Overview
25
25
years of professional experience
Work History
Business Sales Representative
Enstrom Candies
08.2023 - 12.2023
- Increased sales revenue by building strong relationships with clients and identifying their business needs.
- Improved sales efficiency by collaborating with colleagues in sharing best practices and learning from each other''s experiences.
- Established trust-based relationships with key stakeholders through consistent communication efforts.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Developed and maintained strong working relationships with professionals within assigned territory.
Head Cake Decorator
City Market
08.2012 - 04.2022
- Handled phone calls regarding inquiries, cancelled orders, and ordering conflicts.
- Reduced waste by optimizing inventory management, minimizing overstocking of perishable items and ensuring proper rotation practices.
- Kept work area safe and sanitized by washing utensils, tools, and countertops.
- Managed material inventory and ordered new materials when needed.
- Used variety of baking and decorating tools such as mixers, carving tools, and confectionery products.
- Prepared special creams and frostings for cakes and other dessert specialties.
- Expanded market reach by collaborating with marketing team on targeted advertising campaigns aimed at showcasing signature cake designs.
- Provided exceptional customer service through detailed consultations, leading to increased repeat business and referrals.
- Maintained consistency in product quality by implementing strict guidelines for ingredient selection and storage procedures.
- Weighed, boxed, and wrapped bakery products.
- Mentored junior decorators in advanced techniques, fostering a supportive learning environment for continuous skill development.
- Fulfilled custom cake and decoration orders.
- Implemented effective training programs for new hires, enabling rapid integration into the team and consistent quality output from all decorators.
- Managed scheduling of decorating staff, ensuring optimal coverage during peak hours without compromising efficiency or quality.
- Monitored food safety protocols within the decorating department, ensuring full compliance with local health regulations and company policies at all times.
- Worked with customers to define cake vision based on color, theme, size and price.
- Collaborated with bakery team for efficient workflow, resulting in timely order completion and increased productivity.
- Scheduled bakery employees and assigned work to decorators.
- Innovated new cake decorating trends using various techniques, attracting clientele seeking unique custom designs.
- Streamlined the cake ordering process, improving communication between sales staff and decorators for accurate order fulfillment.
- Enhanced customer satisfaction by creating visually appealing and intricate cake designs tailored to individual preferences.
- Decorated cakes according to customer requests and themes.
- Worked with clients to design custom cake decorations.
- Designed specialty cakes for weddings, birthdays, and graduations.
- Maintained sanitary food prep station by following established safety procedures and sanitizing instructions.
- Verified accuracy of orders while meeting strict deadlines on producing completed products.
- Disposed of damaged and expired goods to uphold safety standards and provide fresh products.
- Packaged and priced each product according to company pricing procedures.
- Decorated [Type] pastries and cakes using colorful icings and piping techniques.
- Trained and supervised part-time cake decorators to apply proper decorating techniques in creating edible icing, flowers and figurines.
- Precisely arranged display cases throughout workday to highlight finished products.
- Coordinated services under supervision of lead baker.
- Followed food safety standards when handling ingredients.
- Cleaned and maintained kitchen equipment and oven.
- Operated ovens and bakery equipment to prepare products according to recipes.
- Prepared all pastry items in accordance with standards of quality, quantity control, taste, and presentation.
- Decorated cakes, cupcakes and other pastries according to customer requests.
- Determined quantity of product to prepare for next day operation by maintaining detailed production schedule.
- Packaged finished products for sale.
- Trained new employees on bakery methods and procedures.
- Prepared frostings and other toppings for cakes and pastries.
- Mixed icing and other toppings by reading recipes, scaling, and measuring ingredients and operating mixer.
- Replenished and rotated food items, following correct food cooling and storage procedures.
- Managed display cases to verify freshness and attractiveness of products.
- Replenished bakery items in display cases.
Reservations Agent/Call Center Customer Service Representative
Choice Hotels International
06.1999 - 07.2012
- Managed high call volume with exceptional attention to detail, resulting in fewer booking errors and cancellations.
- Developed strong relationships with travel agents and corporate clients, leading to increased referral business and repeat bookings.
- Provided customers with information about availability and pricing.
- Provided high level of customer service to each person by engaging customer and using active listening and effective interpersonal skills.
- Processed payments securely while adhering to strict confidentiality guidelines regarding personal financial information.
- Utilized advanced reservation software systems effectively to manage bookings, track availability, and update guest records accurately.
- Enhanced customer satisfaction by efficiently handling all aspects of the reservation process in a timely manner.
- Provided outstanding customer service by addressing client inquiries and resolving issues professionally and courteously.
- Assisted in increasing hotel occupancy rates through proactive upselling of rooms, packages, and additional services.
- Developed rapport with guests through personalized interactions, fostering loyalty and encouraging repeat business.
- Resolved various issues and discrepancies for customers.
- Maintained awareness of types of rooms available in different resort locations.
- Implemented cross-training initiatives within the reservations team to promote versatility in handling diverse job responsibilities.
- Maintained expert knowledge of available room types, pricing structures, and promotional offers to optimize revenue generation.
- Handled reservations and answered questions from interested patrons for busy [Number]-room hotel.
- Answered incoming phone calls and developed friendly rapport with callers while answering questions, making recommendations, and leading conversations to bookings.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Adhered to company policies and scripts to consistently achieve call-time and quality standards.
Education
High School Diploma -
Evergreen High School
Evergreen, CO05.1983
Skills
- Social selling
- Cold-calling
- Problem-Solving
- Time Management
- Attention to Detail
- Problem-solving abilities
- Multitasking
- Reliability
- Active Listening
- Decision-Making
- Relationship Building
- Continuous Improvement
Timeline
Business Sales Representative
Enstrom Candies
08.2023 - 12.2023
Head Cake Decorator
City Market
08.2012 - 04.2022
Reservations Agent/Call Center Customer Service Representative
Choice Hotels International
06.1999 - 07.2012
High School Diploma -
Evergreen High School
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