Derian Baugh

Arcoro is a SaaS HCM solution for the Construction industry. In this role, I report directly to the CRO and work closely with the CFO, CPO, and Sr. Vp of Marketing to execute on Go-to-Market strategies, maximize monetization efforts, and enable sales teams to exceed sales quotas.

• Developed and implemented sales enablement strategies that increased sales productivity by 30%.
• Created and maintained a centralized sales enablement platform that provided sales reps with easy access to training materials, product information, marketing resources, and customer insights.
• Conducted needs assessments and gap analyses to identify areas where sales reps needed additional support, and designed and delivered target training programs to address those needs.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
• Achieved dramatic sales increase by skillfully introducing sales methodologies and tailored talk tracks for messaging/positioning to reduce sales cycles and increase close win rates.
• Liaised cross-functionally with sales, marketing, product, operations, and support management teams to develop solutions and accomplish shared objectives.

• Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
• Used customer insights to develop innovative sales strategies to increase sales.
• Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
• Generated weekly and monthly and quarterly reports on sales performance to provide recommendations to meet sales goals.
• Lead efforts to identify, enable, and manage sales tech stack platforms to assist in sales rep efficiencies and scale organization

• Established corporate sales process that was rolled out to 10,000 associates across 26 states in national retail, franchise, and call center locations.
• Evaluated trainee performance to provide individual coaching, tools and constructive feedback.
• Assessed and analyzed sales team performance to determine areas of weakness and areas of strength.
• Improved net new revenue generation by 42% by implementing new, improved sales process and selling methodology.
• Owned the revision process and updated training materials and content to reflect new products and selling techniques.