Hi, I’m
David Dawson
Director Of Training / Operations
Oswego,IL
Summary
Highly effective operations and training professional with over 15 years of experience in performance-based leadership and consulting positions. Skilled in one-on-one coaching and training, as well as analyzing data, influencing behaviors, and enforcing processes to achieve maximum sales and profits. Proven track record of turning around underperforming business locations through individualized change management and motivating entry-level staff members and business owners. A creative problem solver with the ability to tackle projects of all sizes. A dedicated team member who aligns with company Core Values, Mission, and Vision.
Overview
10
years of professional experience
3
years of post-secondary education
2
Certifications
Work History
Spring Green , Naperville, IL
Director of Training
2021.01 - Current (3 years & 8 months)
Job overview
- Develop and execute learning strategies that align with company and department goals to create a culture of continuous learning
- Training initiatives focus on corporate and franchise operations
- Develop a blueprint for new franchise owner training and onboarding to scale up adoption and revenues
- Collaborate with all departments, providing directional oversight around operational and training initiatives
- Devise onboarding training for new and existing Business Consultants that includes conducting weekly and monthly meetings, providing hands-on training, and utilizing one-on-one role-playing derived from my experiences of successes and learning moments
- Provide direct oversight of Technical Education and Equipment Managers to ensure quarterly initiatives are accomplished
- Develop and deploy new service offerings (Home Pest Control) to the franchise system that increased franchise revenue by 15%
- Provide oversight of the Learning Management System (LMS) that is used by Spring-Green Corporate staff and independent franchise locations to standardize training and offer continued education utilizing LinkedIn Learning
- Source and lead new strategic partnerships with CareerPlug (ATS – Applicant Tracking System) that increased demand for hiring within the franchise system
- Serve as Corporate and Franchise Representative at Spring-Green strategic planning sessions and National Advisory Council meetings
- Led the redesign and deployment of the largest training initiative in Spring-Green history - Professional Development Training Programs focusing on franchisee and Operations Managers
- Serve as Subject Matter Expert (SME) for Real Green Software, our (CRM)
- Assist Vice President of Franchise Development in budget creation for local acquisitions and approvals for new franchise locations
- Provide customized training for franchisees.
- Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
- Collaborated with legal and compliance teams to review paperwork, obtain feedback, and procure available information for new training processes.
Spring Green Lawn Care , Naperville, IL
Director of Onboarding and Development
2018.01 - 2020.01 (2 years)
Job overview
- Worked side-by-side with the Vice President of Operations to educate assigned franchisees on the Spring-Green Operations System
- Implemented processes and procedures to improve profit margins, maximize revenue growth, and gain market share
- Supported 10-20 Franchisees with 3-year growth plans to assist with increasing customer acquisition and brand awareness, which resulted in 50-120% growth rates in start-ups
- Redesigned the onboarding and development plan program for all new franchisees and created 3-year growth plans for each
- Developed a graduation plan that measured the start-up franchisees' operational performance against system standards to accelerate their growth strategies, customer retention, and infrastructure initiatives over their first three years in business
- Developed strong business relationships with franchisees and their teams through varying lines of communication, phone calls, emails, text messages, training videos, and face-to-face meetings
- Created and deployed new Business Planning and Marketing Playbooks for all franchisees in the Franchise System
- Developed a Podcasting program to increase communication within the Franchise System
- Created, implemented, and continued redesign of our companies Business Appraisal and Brand Audit as well as conducting infield visits with full documentation
- Recipient of the Spring-Green 2021 Oscar Winner for living the Spring-Green Core Values
- Completed 100% of annual marketing plans and budgets every year while maintaining reprojections as needed.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
Spring Green Lawn Care, Naperville, IL
Director of Franchise Operations
2017.01 - 2018.01 (1 year)
Job overview
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Set yearly sales goals and budgets.
- Created a new method of analyzing and implementing price increases for entire the Franchise System.
- Worked with Business Intelligence Department to create and monitor Quarterly KPIs.
- Worked with third party vendors to implement new employee evaluations.
- Identified opportunities for Franchise Operations Business Consultant Growth Plans.
Spring Green Lawn Care , Plainfield, IL
Sr, Business Consultant
2014.01 - 2016.12 (2 years & 11 months)
Job overview
- Devised processes to boost long-term business success and increase profit levels.
- Developed complete business plans and operational strategies for new and existing business.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Evaluated situations and delivered targeted solutions using various tools and resources.
- Mentored the Business Consultants and oversaw training.
- Created and supported the Yearly Business Planning and Marketing Playbooks with franchise strategies.
- Facilitated 3 Regional Franchise Owner Peer Group Meetings in Atlanta, Washington DC, and Indianapolis.
- Focused on franchise adoption to operational best practices to increase sales, customer retention and profit margins.
- Conducted marketing field audits and created compliance deadlines.
- Proven track record assisting underperforming franchisees with successful operations.
- Designed an operations department data analysis tracking system to ensure KPIs were met.
- Conducted Regional Meeting Presentations.
- Led vendor negotiations to reduced franchisee expenses.
- Designed a month end financial process to streamline financials.
Education
The Illinois Institute of Art
BA from Visual Communications
1998.01 - 2001.05 (3 years & 4 months)
Skills
Process evaluation and enhancement
Certification
Certified Professional Training Management (CPTM) certification from Training Industry, Inc. – 2022
Certified In:
Certified Professional Training Management, CPTM -Training Industry, Inc 2022
Timeline
Director of Training
Spring Green
2021.01 - Current (3 years & 8 months)
Director of Onboarding and Development
Spring Green Lawn Care
2018.01 - 2020.01 (2 years)
Director of Franchise Operations
Spring Green Lawn Care
2017.01 - 2018.01 (1 year)
Sr, Business Consultant
Spring Green Lawn Care
2014.01 - 2016.12 (2 years & 11 months)
The Illinois Institute of Art
BA from Visual Communications
1998.01 - 2001.05 (3 years & 4 months)
Certified Professional Training Management (CPTM) certification from Training Industry, Inc. – 2022
Certified Turf Grass Professional (CTP) from the University of Georgia – 2010
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