Danielle Grybas
Chicago,IL
Overview
5
5
years of professional experience
Work History
Manager, Programmatic (General Mills)
Mindshare
03.2022 - Current
- Leads a team consisting of a Senior Associate and Associate, overseeing day-to-day tasks and deliverables, ensuring flawless execution
- Manages and tracks status of over 10+ brands and over 25+ campaigns at any given time
- Leads planning process of all campaigns including strategy ideation and tactical presentations based on received brief
- Compiles campaign insights, optimizations, and recommendations and presents to clients in weekly reporting calls
- Supports Senior Associate and Associate on achieving set goals and overall career growth
- Oversees all communication with in-platform team, ensuring all campaign strategy and budget updates are provided in a timely manner
- Assists in building out channel POVs and processes including a new onboarding process
Senior Associate, Programmatic (General Mills)
Mindshare
06.2021 - 02.2022
- Assisted Manager in day-to-day tasks and deliverables including campaign planning/strategy, budget updates, reporting, and trafficking of campaigns
- Supported in onboarding of new team members and presented training material
- Led campaign planning process of multiple campaigns; overseeing tactical briefing, campaign strategy/ideation, tactical presentation, trafficking, and launch
- Conducted bi-weekly reporting calls with clients speaking to campaign performance, insights, and optimizations
Associate, Strategy and Activation (Molson Coors)
Spark Foundry
03.2020 - 05.2021
- Assisted the Strategy and Activation team in buying, planning, and activating local media campaigns utilizing out of home, digital, social, and audio channels
- Assisted in strategically informing and recommending clients on how and when their budget should be spent
- Led weekly client status calls for four regions, collaborating with OOH activation team to walk through relevant updates
- Created presentations to showcase campaign recommendations and delivered to clients
- Led the creation of a monthly newsletter distributed to the entire client and agency teams
- Assisted in onboarding and training of new Associates in multiple team processes
Associate, Digital Partnerships (Academy Sports)
Initiative
05.2019 - 02.2020
- Assisted Digital Partnerships team in buying, planning, and activating campaigns including partner selection, rate negotiation, and inputting campaigns into Prisma
- Managed and delivered weekly campaign pacing report tracking partner delivery and campaign performance
- Created post campaign wrap reports showcasing overall campaign delivery, learnings, and insights to deliver to client
- Assisted in reconciling, assessing discrepancies, and clearing invoices for partner payment
Education
Bachelor of Science - Advertising
University of Illinois
Urbana-Champaign05.2019
Skills
- DCM
- MediaTools
- Prisma
- Microsoft Excel/Powerpoint
- Campaign Trafficking
- Cross Functional Collaboration
- Budget Management
- Data Analysis
Timeline
Manager, Programmatic (General Mills)
Mindshare
03.2022 - Current
Senior Associate, Programmatic (General Mills)
Mindshare
06.2021 - 02.2022
Associate, Strategy and Activation (Molson Coors)
Spark Foundry
03.2020 - 05.2021
Associate, Digital Partnerships (Academy Sports)
Initiative
05.2019 - 02.2020
Bachelor of Science - Advertising
University of Illinois