DEAN L. EVANS
Rapid City,SD
Summary
Visionary senior executive, co-founder, and investor with 25+ years of success driving revenue growth, market share gains, shareholder value, and brand leadership across automotive, technology/SaaS, manufacturing, and industrial sectors. Proven leader in Fortune 500 corporations and high-growth ventures, building class-leading teams, forging strategic alliances, and guiding IPO readiness.
Overview
33
33
years of professional experience
Work History
EVP & Chief Marketing Officer
Evolution Metals
01.2024 - Current
- Co-founded with team and secured initial funding of over $25M in U.S.-based non-China critical materials supplier; leading strategic positioning and capital market readiness for proposed Nasdaq listing of Evolution Metals & Technologies (NASDAQ IMAT)
- Secured initial C-Suite presentations to start partnerships framework with automotive, aerospace, defense, electronics and government agencies.
- Engaged U.S. government officials, including the Biden and Trump Administrations, to align business with national security objectives.
- Developed IPO narrative, investor and media relations strategy and 2025 Nasdaq debut plan.
Executive Chairman
Vidify360
01.2024 - Current
- Driving strategic growth and capital raise for live-video omni-channel communications platform in automotive and other retail sectors.
- Rewrote operating agreement and repositioned go-to-market strategy.
- Secured top-tier partnerships and recruited senior leadership for scale.
- Positioned brand as category leader in automotive customer engagement technology.
Advisor to CEO & CTO (Co-Founders)
Property Meld
01.2022 - Current
- Advising leadership of property maintenance SaaS company on scaling to $1B+ market valuation.
- Guided fundraising strategy, brand evolution, product and sales enablement, and CX optimization.
- Supported development of AI and enterprise centric platform and growth roadmap.
EVP / Partner / Principal / CMO
Cuneo & Associates / Carsoup.com
01.2022 - 01.2024
- Provided strategic leadership for advertising agency and automotive marketplace.
- Prepared Cuneo Advertising for profitable 2024 sale.
- Led growth planning, M&A readiness, and integrated marketing strategies.
- Negotiated and closed sale of Carsoup.com ownership stake to iHeartMEDIA.
Executive Vice President & CEO/GM, Fuel IMV
Cars.com (NYSE: CARS)
01.2019 - 01.2022
- Founded Cars.com's SaaS and data-video marketing subsidiary, achieving ARR growth from $0 to $75M in 3 years.
- Built industry-first pure data video marketing platform.
- Revenue helped increase stock price 250% during my time there.
- Shifted company from listings to full automotive marketing solutions.
SVP, Chief Marketing Officer
Hyundai Motor America / Genesis Motors America
01.2015 - 01.2019
- Directed $1B budget to achieve YOY market share gain records.
- Launched Genesis brand and multiple Hyundai models.
- Created Hyundai Shopper Assurance, pioneering CX innovations.
- Established first commercial relationship with Amazon.
SVP, Chief Marketing Officer
Subaru of America
01.2011 - 01.2014
- Managed $700M budget; delivered highest sales growth in U.S. history.
- Created Subaru Love Promise, driving #1 brand loyalty ranking.
EVP, Chief Marketing Officer
Dealer.com
01.2007 - 01.2011
- Managed $50M budget; Grew dealer base to 7,000+ in 3 years.
- Led to $1B acquisition by Cox Media.
Vice President, Marketing
Dealix Corporation
01.2004 - 01.2007
- Directed marketing and sales strategy for automotive lead generation company
- Increased revenue 450% through digital marketing and a partnership with J.D. Power.
- Positioned Dealix for acquisition for $125M by Cobalt Group.
Director, Global Digital Marketing and CRM
Aston Martin Jaguar Land Rover North America
01.2002 - 01.2004
- Led national first of a kind digital marketing strategy and campaigns for luxury brands.
- Launched first Freelander model online for purchase and multiple new models, increasing U.S. sales and brand awareness.
- Strengthened dealer network engagement and retail programs.
Regional Manager
Chrysler Corporation
01.1993 - 01.2001
- Managed sales and marketing programs for Chrysler, Jeep, and Dodge brands.
- Supported 250+ Chrysler dealers in wholesale and services areas.
- Let the first field roll out of laptop computers and cell phones for field modernization.
Education
MBA - Technology Management
University of Phoenix
B.S. - Business Administration
University of South Dakota
Skills
- #1 Culture and Team Building
- Artificial Intelligence (AI)-Driven Business Transformation
- Revenue Growth and P&L leadership
- Commercialization and Product Development
- Major Manufacturing, Supply Chain and Automation
- Critical Materials and Rare Earth Elements and Magnet Production
- Brand development and demand output
- Strategic Partnerships, Business Development and Market Expansion
- Contract Negotiation and Account Management
- Product Management and Project Management
- Quality Management Systems (SAP, ERP)
- Consumer and Durable Goods & Market Segment Strategy
- CX Centric Approach
- Enterprise SaaS
- Data Analytics, Computation and Market Insights
- Board and C-Suite collaboration
Accomplishments
AWARDS & RECOGNITION
• Forbes Top 20 Global CMO (2015–2019)
• Fortune 500 CMO for 15+ years
• Multiple USA AdMeter Top 5 Super Bowl Ads (Hyundai)
• Recognized industry speaker, influencer and media contributor
Awards
Forbes Top 20 Global CMO (2015–2019), Fortune 500 CMO for 15+ years, Multiple USA AdMeter Top 5 Super Bowl Ads (Hyundai), Recognized industry speaker, influencer and media contributor
Timeline
EVP & Chief Marketing Officer
Evolution Metals
01.2024 - Current
Executive Chairman
Vidify360
01.2024 - Current
Advisor to CEO & CTO (Co-Founders)
Property Meld
01.2022 - Current
EVP / Partner / Principal / CMO
Cuneo & Associates / Carsoup.com
01.2022 - 01.2024
Executive Vice President & CEO/GM, Fuel IMV
Cars.com (NYSE: CARS)
01.2019 - 01.2022
SVP, Chief Marketing Officer
Hyundai Motor America / Genesis Motors America
01.2015 - 01.2019
SVP, Chief Marketing Officer
Subaru of America
01.2011 - 01.2014
EVP, Chief Marketing Officer
Dealer.com
01.2007 - 01.2011
Vice President, Marketing
Dealix Corporation
01.2004 - 01.2007
Director, Global Digital Marketing and CRM
Aston Martin Jaguar Land Rover North America
01.2002 - 01.2004
Regional Manager
Chrysler Corporation
01.1993 - 01.2001
B.S. - Business Administration
University of South Dakota
MBA - Technology Management
University of Phoenix
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