Deana Jaster
Area Business Manager
Cypress,Texas
Summary
A transformational leader with a passion to lead people and processes and to strategically impact the way physicians treat their patients through market leading access, distribution, care, and coverage. The ability to build relationships, trust, and develop people, both internally and externally, while achieving gross to net objectives and clinical success in the targeted market is strategically exhibited.
Overview
26
26
years of professional experience
Work History
Area Business Manager
Edwards Lifesciences
- FloTrac Sales Specialist – Houston, TX
- Medical Sales Specialist– Houston, TX
- Sales, Leadership, and Account Management of Critical Care, Cardiovascular, and Interventional Radiology Devices to Hospitals, Surgery Centers, and Long-Term Care Facilities
- Launched Innovative Critical Care Technologies and strategic execution of $25 Million ABM responsibility including Wholesaler and GPO negotiation and pull-through
- Field Marketing Leadership Team
- Exceeded Plan….2003, 2004, 2005, 2007
- Ranked #3 and 130% to plan….2007
- Ranked #4 in the FloTrac Frenzy….2007 (greatest increase in sensor sales)
- Ranked #1 in % to plan, #1 in % over prior year, and #1 in $ over prior year….2005
- Ranked #1 for Vantex and Advanced Tech….2005
- Increased sales by $804,000….2005
- Region of the Year Team Member….2003 & 2004
- Ranked #6 in 2003.
Business Development Lead – National
Bayer Pharmaceuticals
3 2015 - Current
- Strategic Business Partner for Women’s Health - Collaboration and Business Leadership
- Accountable for prudence and discipline in contracting with a balance of gross-to-net and volume growth within the organization while balancing the needs of providers and patients
- Mentored, Lead, and/or Trained more than 35 professionals
- Negotiate and Manage 60+ Agreements, 20% New, 60,000+ units Annually, Worth $55mil+
- 2019 and 2020 – WHC Culture Advisory Board
- 2020 - Bayer Healthcare Culture Team
- 2022 ELIP - Selected to Participate in and Graduated from Elevating Leadership in Pharma
- 2023 – IMPACT Award Winner.
National Trade and Distribution – STA National
Bayer Pharmaceuticals
03.2023 - Current
- Lead and Co-Lead Multiple Trade Accounts
- Customer Strategy, Business Development, and Communication with a Big Three Wholesaler and Two Reg Distributors Including Collaboration to Develop and Execute on a standard Business Review Process
- Collaborate, Coordinate, and Align with Multiple Internal Teams – Ex: Chargeback Initiatives, Contract Administration Improvement Processes, and Contract Management Processes
- Industry Conference Participation, Assessment of Innovative Business Opportunities, and Lead Retail Capability Alignment in preperation for Upcoming Product Launch.
Commercial Operations - Field Force Effectiveness – STA National
Bayer Pharmaceuticals
02.2022 - 02.2023
- Strategic Alignment between BU/Sales and Comm Ops to Successfully Meet Set Metrics.
Senior WHC Sales Executive
Bayer Pharmaceuticals
03.2015 - 12.2018
- Sales of Essure for Permanent Hysteroscopic Sterilization, and Mirena Kyleena and Skyla Intra-Uterine Systems for Long Acting Reversible Contraception – Buy and Bill and Specialty Pharmacy
- Top 12% of Pinnacle in H1 2018 (144% to Kyleena Plan)
- Emerging Leaders Program 5/2018
- Field Sales Trainer 8/2017 – 12/2019
- Ranked #11 out of 252 for 2015 Overall
- New Territory from 81% total IUS in 11/2016 to 100% total IUS in 3/2017 (18% Growth)
- 2015 - Skyla 328% and Mirena 23% Overall Growth (Driving Adoption of Skyla)
- Negotiated Contracts for both IUS and Essure in Key Accounts despite market challenges
- Launch Kyleena as a successful addition to the current IUS marketplace.
Account Executive - Texas
Nuo Therapeutics
07.2014 - 02.2015
- Sales and Market Development of Aurix/ BioDynamic Hematogel
- 2 Key Accounts with KOLs opened in 2014
- Activate successful product launch, and commercialization, within strategic CED/RCT accounts.
Account Executive - Houston, TX
Spiracur
11.2012 - 07.2014
- Sales and Market Development of the SNaP Wound Care System for a Start-up: Commercial Launch of SNaP
- 2013 - Q1 Territory100% to plan first time in 8 quarters and top in # of new accounts sold Q1 and Q2
- 2014 – Doubled month over month sales in Q1 and negotiated and closed contract with major IDN.
Account Executive - Houston, TX
Celleration
02.2011 - 10.2012
- Sales and Marketing of the MIST Therapy Wound Healing Technology and UltraSound Machine for a Start-up
- 88% growth Q1 to Q2 2012 and 35% growth Q2–Q3 2011
- 123% to plan in Q2 2012 and 103% to plan Q3 2012
- Q3 2011 – Territory at 100% to plan for the first time in 7 quarters.
Territory Manager - Houston, TX
Hologic, Inc.
09.2009 - 02.2011
- Sales of NovaSure, the market leader in Endometrial Ablation, and launch Adiana, for Permanent Hysteroscopic Sterilization in a $1.2 Million territory
- Territory at plan for the first time in 8 quarters with 10% growth rate in a territory with a 5% decline in surgical options for treatment
- Launched Adiana into the market and first rep to do an Adiana case in Houston, TX.
Territory Manager - Houston, TX
Arrow International
08.2000 - 06.2002
- Ranked #2 out of 70 reps for launch and sales of Hemosonic…2001 and 2002
- Ranked #12 and exceeded 100% to quota out of 70 reps in Total Sales….2001
- Increased sales by $190,000 in 1st year.
Sales Representative - Houston, TX & Baton Rouge, LA
Sysco Food Service
08.1998 - 08.2000
- Increased sales from $800,000 to $1.3 Million per year in 8 months
- Increased weekly sales 20% from 3/99 to 11/99 and Top 5 of 130 reps in Growth and Penetration.
Education
Bachelor of Science, Agricultural Development -
Texas A&M University
College Station, TX 08.2024 - 08.2024
Skills
- Extensive Experience and Success with Contract Negotiations for Major Hospital Systems, GPOs, and Wholesalers/Distributors
- Proficient with use and implementation of multiple CRM platforms and data systems including IQVIA
- Pangea Plus Sales MGMT Training (Pangea Performance Consulting Group Inc)
- Pangea Plus Advanced Customer Centric Selling (Pangea Performance Consulting Group Inc)
- SPIN Selling (Huthwaite)
- Bob Pike: Powerful Presentations (Bob Pike and Betsy Allen)
- Proficient in Value-selling
- The Oz Principle
- Emotional Intelligence
Timeline
Bachelor of Science, Agricultural Development -
Texas A&M University
08.2024 - 08.2024
National Trade and Distribution – STA National
Bayer Pharmaceuticals
03.2023 - Current
Commercial Operations - Field Force Effectiveness – STA National
Bayer Pharmaceuticals
02.2022 - 02.2023
Senior WHC Sales Executive
Bayer Pharmaceuticals
03.2015 - 12.2018
Account Executive - Texas
Nuo Therapeutics
07.2014 - 02.2015
Account Executive - Houston, TX
Spiracur
11.2012 - 07.2014
Account Executive - Houston, TX
Celleration
02.2011 - 10.2012
Territory Manager - Houston, TX
Hologic, Inc.
09.2009 - 02.2011
Territory Manager - Houston, TX
Arrow International
08.2000 - 06.2002
Sales Representative - Houston, TX & Baton Rouge, LA
Sysco Food Service
08.1998 - 08.2000
Area Business Manager
Edwards Lifesciences
Business Development Lead – National
Bayer Pharmaceuticals
3 2015 - Current