Deandrae Mitchell
Stockbridge,GA
Summary
Performance marketing professional with 6+ years of hands-on experience managing and scaling paid media across Paid Search and Paid Social. Proven ability to drive profitable growth by optimizing multi-million-dollar budgets across Google Ads, Microsoft Advertising, Meta, and emerging platforms. Strong focus on full-funnel strategy, data integrity, experimentation, and conversion optimization to improve CPA, ROAS, and customer lifetime value.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Paid Media Specialist
AVB Marketing
10.2022 - Current
- Led and optimized multi-million dollar promotions on Facebook, Instagram, and Google, ensuring alignment with our clients' goals.
- Analyzed market trends and customer data, conducting continuous testing to develop data-driven content and offers that resonate with our target audiences. This customer-centric strategy improved campaign profitability and reduced the average CAC for our clients.
- Developed interactive dashboards to present monthly performance data in an easy-to-read format for board executives, facilitating informed decision-making.
- Implemented advanced conversion tracking techniques, including server-side and offline conversion tracking, to provide Google's algorithm with the most reliable data for optimization.
- Created tools to automate budget management across over 400 ad accounts, improving efficiency and resource allocation.
SEM Specialist
Relevance Advisors
11.2021 - 10.2022
- Performed e-commerce website audits to increase conversion rates.
- Conducted keyword research and collaborated with the content manager to improve organic search ranking.
- Experienced with third-party data tracking and optimization tools.
- Conducted market research and competitor analysis to develop data-driven marketing strategies and creative testing, which assisted in creating conquest campaigns that increased our market share within our niche.
- Implemented link-building strategies to increase our domain authority.
Contract Graphic Designer
DMI Designs
04.2018 - 11.2021
- Analyzed data to design websites to have a higher conversion rate.
- Developed creative design for print materials, brochures, banners, and signs.
- Segmented email audiences and created images that would resonate with them based on demographics and past interactions with our brand. This led to higher ctr within our email campaigns and a more personalized experience for our customers.
- Conducted usability tests to ensure designs met user needs and expectations.
Assistant Marketing Manager
Cherry Hill Programs
01.2020 - 10.2021
- Responsible for overall supervision, training, mentoring, and appraisal of ten sales associates.
- Implemented a new offer that increased average order value by 23% while maintaining our conversion rates.
- Trained, supervised, and evaluated staff, enabling the team to improve skills and achieve daily objectives.
- Developed a loyal customer base and increased sales volume through personalized and automated systems.
- Responsible for overseeing our customer journey, from when they first found our brand to their first purchase, and following up afterwards to increase their LTV.
- Worked with departments across the company, including design, sales, and product engineers, in developing new ideas, initiatives, products, and services.
Marketing Director Assistant
Xtreme Destiny Studios
07.2019 - 12.2019
- Created group offers that encouraged current customers to share experiences with their network, this increased our lifetime value by over 18% due to the increased commitment to our company's infrastructure.
- Analyzed market trends and competitive landscape to create opportunities and enhance our customer's experience.
- Created promotion campaigns targeting different cities to build anticipation while touring.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Created innovative strategies to drive customer engagement.
Education
Certificate - SEM- Microsoft
Microsoft Advertising Learning Lab
Stockbridge, GACertificate - Advanced Search Engine Optimization
Simplilearn
McDonough, GACertificate -
Google Ads Skillshop(All Campaign Types)
Certificate - Essentials Of Generative AI
IBM
Certificate - Python For Data Science
IBM
Certificate - Google Analytics
Google Skillshop
Certificate - Email Marketing
Hubspot Academy
Certificate - Google Ads Masterclass
PPC Mastery
Skills
- Google Ads
- Google Analytics
- Microsoft Advertising
- Google Tag Manager
- SEO
- Landing Page Optimization(CRO)
- Data Analysis
- Paid Social
- Email Marketing
- SQL
- Project Management
Certification
Digital Advertising Fundamentals, Microsoft Advertising Native & Display Certification, Advanced Omnichannel Certificate, Advanced Search Engine Optimization By Simplilearn, Python For Data Science, Inbound Marketing by HubSpot Academy, Google Ads Search Professional Certification, Google Ads Display Certification, Google Ads Video Certification, Microsoft Advertising Search Certification, Google Analytics Certification, Essentials Of Generative AI, Prompt Engineering And ChatGPT
Timeline
Paid Media Specialist
AVB Marketing
10.2022 - Current
SEM Specialist
Relevance Advisors
11.2021 - 10.2022
Assistant Marketing Manager
Cherry Hill Programs
01.2020 - 10.2021
Marketing Director Assistant
Xtreme Destiny Studios
07.2019 - 12.2019
Contract Graphic Designer
DMI Designs
04.2018 - 11.2021
Certificate - SEM- Microsoft
Microsoft Advertising Learning Lab
Certificate - Advanced Search Engine Optimization
Simplilearn
Certificate -
Google Ads Skillshop(All Campaign Types)
Certificate - Essentials Of Generative AI
IBM
Certificate - Python For Data Science
IBM
Certificate - Google Analytics
Google Skillshop
Certificate - Email Marketing
Hubspot Academy
Certificate - Google Ads Masterclass
PPC Mastery