DeAndre DaCosta
New York
Summary
Strategic marketing and PR leader with 15 years of experience working with VIP talent and private clientele, specializing in brand building, development, and cultural positioning across fashion and luxury. Known for blending creative vision with sharp execution—delivering high-impact campaigns, driving measurable growth, and maintaining brand integrity. Experienced in leading teams and complex projects with precision, discretion, and a refined, results-driven approach.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
Work History
Marketing Executive
International Concept Group
Los Angeles
09.2019 - Current
- Coordinated cross-functional teams to execute marketing campaigns effectively.
- Managed social media accounts to foster community interaction and growth.
- Built and maintained strategic partnerships at the intersection of fashion, entertainment, and luxury branding, positioning the organization as a trusted partner within high-profile networks
- Led end-to-end execution of premium campaigns and experiential initiatives tailored to VIP and celebrity audiences, ensuring alignment with brand prestige and exclusivity
- Oversaw cross-functional teams across marketing, creative, and client relations, driving operational excellence and consistent delivery of elevated brand experiences
- Spearheaded client acquisition and retention strategies within ultra-high-net-worth and celebrity segments, strengthening long-term loyalty and expanding influence
- Managed high-stakes projects with discretion and precision, maintaining confidentiality while exceeding expectations of globally recognized clientele
VP of Studio Operations & Talent Relations
Carter Collective
Los Angeles
04.2021 - 12.2023
- Directed high-impact marketing strategy and advanced brand building and development for VIP talent and a highly curated portfolio of private clientele, architecting positioning frameworks that strengthened market presence, cultural relevance, and long-term brand equity across fashion, lifestyle, and luxury sectors.
- Directed and mentored a high-performing team of 11+, establishing structured workflows, elevating output quality, and fostering a culture of accountability and excellence
- Managed a curated portfolio of 7+ VIP clients, leading end-to-end project execution from concept through delivery with a focus on precision, discretion, and brand integrity
- Spearheaded development of high-impact creative and marketing initiatives, aligning each project with overarching brand strategy and luxury positioning
- Oversaw and optimized project budgets, ensuring disciplined resource allocation, cost efficiency, and delivery of premium results within tight timelines
Director,Visual Commerce & Brand Content
Vestiaire Co
Paris
03.2016 - 08.2018
- Partnered with executive leadership to develop and refine operational systems, improving workflow scalability, cross-functional alignment, and overall production efficiency
- Directed end-to-end coordination of e-commerce photoshoots, aligning production timelines with merchandising and digital launch calendars
- Orchestrated collaboration between stylists, photographers, and creative teams to deliver cohesive, brand-aligned visual content
- Oversaw selection, editing, and deployment of imagery and digital assets across online platforms, ensuring consistency in brand presentation and user experience
- Directed and developed a team of 5, optimizing daily operations with a focus on operational efficiency, rigorous quality control, and elevated execution standards; drove measurable sales growth while spearheading the evolution and standardization of platform practices
Personal Operations Assistant
Steven Klein Studios
New York
09.2013 - 10.2016
- Oversaw and personally managed day-to-day operations across the personal, residential, and studio environments of Steven Klein, ensuring seamless coordination, discretion, and operational excellence at all times
- Directed daily operations across client engagements and assistant teams, establishing structured workflows, optimizing productivity, and maintaining consistently high standards of execution
- Managed end-to-end coordination of daily projects, including weekly editorial shoots and global campaigns, from initial concept through final delivery
- Collaborated with leading editorial platforms including Vogue, Interview Magazine, and V Magazine, ensuring alignment with brand vision, timelines, and creative direction
- Played a key role in the execution of high-profile campaigns for global fashion houses including Balenciaga, Alexander Wang, Calvin Klein, and Dsquared2, maintaining precision, brand integrity, and elevated production standards
- Orchestrated cross-functional coordination between creative, production, and client stakeholders, ensuring efficient execution of complex, high-visibility projects in fast-paced, high-pressure environments
- Maintained strict confidentiality and professionalism while supporting high-profile talent and clientele, reinforcing trust and long-term working relationships
Education
Credential Of Digital Innovation And Strategy - C.O.R.E
Harvard University
Cambridge, MA 02.2026 - 05.2026
Associate of Arts - English
Nassau Community College
Garden City, NY 09.2007 - 05.2009
Skills
- Enterprise Marketing Leadership
- Cross-Functional Team Leadership & Scaling
- Executive Stakeholder Management
- Organizational Design & Talent Development
- High-Performance Culture Building
- Luxury, Fashion & Cultural Partnership
- Marketing Operations & Systems Development
- Proven influence across high-profile networks and stakeholders
Timeline
Credential Of Digital Innovation And Strategy - C.O.R.E
Harvard University
02.2026 - 05.2026
VP of Studio Operations & Talent Relations
Carter Collective
04.2021 - 12.2023
Marketing Executive
International Concept Group
09.2019 - Current
Director,Visual Commerce & Brand Content
Vestiaire Co
03.2016 - 08.2018
Personal Operations Assistant
Steven Klein Studios
09.2013 - 10.2016
Associate of Arts - English
Nassau Community College
09.2007 - 05.2009