DEANN ANDERSON
Kirkland,WA
Summary
Highly-driven, customer-focused sales director with a proven track record of increasing revenue and building long-lasting client relationships. Expert in identifying prospect buying behaviors, tailoring solutions, and leveraging marketing strategies to drive business growth. Demonstrated ability to open new markets, close high-value deals, and exceed sales targets consistently and known for delivering outstanding service experiences and fostering client loyalty through personalized engagement.
Overview
30
30
years of professional experience
Work History
Director of Membership
Sahalee Country Club
02.2023 - Current
- Oversaw all aspects of membership sales, retention, and engagement for this prestigious private golf club
- Focused on developing relationships with prospective members, managing membership programs, and driving club growth through strategic outreach and exceptional service
- Surpassed annual sales targets by generating $1.6M in membership sales for 2024, resulting in a 20% increase over goal projections through strategic lead generation, relationship building, and targeted marketing initiatives
- Led membership recruitment efforts, resulting in a significant increase in new member sign-ups
- Developed and implemented targeted marketing campaigns to attract high-value prospects, contributing to sustained revenue growth
- Strengthened relationships with existing members, leading to increased retention and long-term loyalty
- Organized exclusive member events and networking opportunities to enhance the member experience and foster community engagement
- Collaborated with the executive team to align membership initiatives with overall club goals and strategies
Sales Director
Topgolf
05.2022 - 01.2023
- Recruited for exceptional sales growth performance, leading efforts to introduce Topgolf to the Washington market
- Responsible for driving sales, cultivating client relationships, and managing end-to-end event execution
- Increased sales by $800,000 within 5 months of Topgolf's entry into the Washington market
- Consistently exceeded growth targets, contributing to overall venue revenue goals while maintaining profitability
- Delivered exceptional guest experiences from initial inquiry to post-event follow-up, fostering long-term relationships
Director of Membership
The Club at Snoqualmie Ridge
05.2014 - 04.2022
- Led membership operations for an elite private club with a $1M budget and over 800 primary members
- Spearheaded sales initiatives, membership recruitment, and community outreach programs, driving substantial revenue growth
- Boosted sales by $500,000 in 3 months during a major facility remodel by launching creative promotions and membership specials
- Generated over $9M in initiation fee sales, surpassing monthly sales targets by up to 500%
- Increased corporate account revenue through tailored packages and secured new business through strategic prospecting
- Created and sold new membership products, resulting in a 70% surge in sales and a significant rise in younger member engagement
Director of Membership
Columbia Tower Club
01.2009 - 05.2014
- Oversaw membership sales and engagement for one of Seattle’s most prestigious private clubs
- Managed client relationships, directed marketing efforts, and drove business growth through targeted strategies
- Consistently exceeded sales targets by over 110% through strategic outreach and referral-based initiatives
- Developed the #1 monthly mixer event with 300+ attendees, enhancing member engagement and increasing facility exposure
- Secured new corporate accounts with high-profile clients such as Microsoft, Amazon, and leading law firms
- Organized and hosted over 70 events annually, increasing brand visibility among young professionals
Booking Agent/Manager
Kid Biz Talent Agency
01.1995 - 12.2008
- As Manager and Booking Agent, I led daily operations, coordinated talent bookings for diverse media projects, and managed a team to achieve sales goals
- I built and maintained strong client relationships with major brands while overseeing talent acquisition and fulfilling booking needs for TV, film, print, and radio
- Managed a fast-paced office for 9 years, driving a 35% annual increase in sales revenue and achieving 400 new talent placements per year
- Promoted from Talent Agent to Manager due to top performance; consistently ranked as a Top Sales Agent for 10 years
- Grew a strong local and national client base, including major brands like Macy’s, Nike, Microsoft, Amazon, and Disney
- Led a team of 7 agents, setting sales goals, tracking performance, and managing hiring, training, and coaching
- Coordinated talent bookings for a wide range of media projects, including TV, film, print, and radio, managing multiple job orders daily with talent requirements ranging from 1 to 100 individuals per order
- Developed and executed marketing campaigns, maintaining strong relationships with clients through consistent communication and high-quality referrals
Education
Bachelor of Arts - Early Childhood Education
Washington State University
Pullman, WASkills
- Consultative Selling
- Prospecting
- Account Development
- Lead Generation
- Client Retention
- Goal Achievement
- Client Relationship Management
- Referral Networks
- Customer Service Excellence
- Building Trust & Loyalty
- Sales Strategy
- Team Leadership
- Marketing Campaigns
- Event Planning
- Budgeting & Reporting
- KPI Monitoring
- Market Analysis
- Community Partnerships
- Brand Awareness
- Special Events Coordination
- Outreach & Education
- CRM Systems
- Contact Management
- Data Tracking
- Performance Reporting
Affiliations
- Instructor, ClubCorp Membership University, 2014
- Mentor & Coach for New Membership Directors
Training
- Champions Club Training, ClubCorp, Seattle, WA, 2009
- Professional Selling Skills Training, ClubCorp, Seattle, WA, 2009
Awards
- National Award of Excellence
- 2010
- 2011
- ClubCorp
- President’s Club Member, 2014, ClubCorp
- Club 100 Ranking
- 2014
- Diamond Club Award
- 2015
- 2017
- 2018
- Columbia Hospitality
- Ring of Honor Recipient, 2017, Arcis Golf Team Elite Award
Timeline
Director of Membership
Sahalee Country Club
02.2023 - Current
Sales Director
Topgolf
05.2022 - 01.2023
Director of Membership
The Club at Snoqualmie Ridge
05.2014 - 04.2022
Director of Membership
Columbia Tower Club
01.2009 - 05.2014
Booking Agent/Manager
Kid Biz Talent Agency
01.1995 - 12.2008
Bachelor of Arts - Early Childhood Education
Washington State University
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