Deann Driver
Baton Rouge,LA
Summary
Accomplished Marketing and Communications professional with more than 10 years of experience, adept at elevating brand presence and engagement through strategic content creation. Effective at handling wide-ranging needs with strategic mindset and tactical expertise. Proven successes in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms.
Overview
12
12
years of professional experience
Work History
Donor Relations and Communications Manager
Pennington Biomedical Research Foundation
04.2024 - Current
- Developed compelling content for company website and social media channels, driving user engagement and conversions.
- Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
- Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.
- Evaluated existing communication strategies and made data-driven recommendations for improvement, resulting in increased overall effectiveness.
- Collaborated with cross-functional teams to develop effective marketing materials and messaging.
- Optimized email marketing campaigns by segmenting mailing lists based on donor preferences.
- Developed external newsletters that kept donor base informed and engaged.
- Created fresh, attractive designs with crisp graphics and engaging copy.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Directed email marketing campaigns targeting specific segments within the customer base boosting conversion rates significantly compared previous efforts.
- Developed comprehensive content calendars, streamlining workflow processes across multiple platforms.
Marketing and Communications Program Manager
Ut Southwestern Medical Center - Radiology
08.2023 - 04.2024
- Established strong relationships with key stakeholders, ensuring support for program initiatives.
- Established a consistent brand voice across all communication channels for greater cohesion in messaging efforts .
- Collaborated with cross-functional teams to develop integrated marketing strategies that achieved desired outcomes.
- Optimized website performance with SEO strategies, resulting in higher search rankings and increased web traffic.
- Analyzed campaign performance metrics to continually refine tactics for maximum impact on target audiences.
- Developed compelling marketing materials for various platforms, resulting in stronger brand messaging and recognition.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
Marketing and Communications Specialist
UT Southwestern - Internal Medicine (HIV Unit)
02.2023 - 08.2023
- Drove content marketing campaign and editorial calendar to deliver high-quality content and optimize performance.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Studied market trends and market reaction to promotional activities to propose strategic adjustments.
- Researched, created and presented communication plans to support internal and external marketing programs.
- Captured events and navigated social media for industry-related items to develop meaningful content to share with followers.
- Networked with industry experts and potential clients to drive brand awareness and promote unique position in marketplace.
- Created visually appealing marketing materials that effectively communicated product benefits to target audiences.
Marketing Communications Manager
Ochsner LSU Health Shreveport - Neurosurgery
06.2017 - 06.2022
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Devised and executed integrated, online and direct marketing campaigns.
- Revitalized employee communications to better convey important information and boost morale.
- Reviewed and approved imagery and text to keep communications in line with brand ideals.
- Designed concepts and layouts using Adobe Creative Suite and Canva.
- Worked with medical school and hospital public relations teams to launch and update company Doximity and WebMD profiles for physicians in addition department social media profiles, website and blog.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Coached physicians on key talking points and communication strategies for different audiences including development of presentations for national and international conferences and assisting physicians with writing blog and local media articles.
- Streamlined internal communications processes to improve information sharing and collaboration among team members.
- Spearheaded video production projects showcasing neurosurgical sub-specialties resulting in increased awareness of the range of services offered.
- Managed public relations efforts, securing positive media coverage for company initiatives and events.
Marketing Expert
ReachLocal
02.2016 - 06.2017
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness for more than 200 clients including Planet Fitness, Bethesda Senior Living Communities, and various surgery centers across the United States.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and advertising strategies.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Leveraged data-driven insights to make strategic decisions, significantly improving marketing effectiveness.
Business Development Specialist
Blanchard, Walker, O'Quin, and Roberts
06.2014 - 02.2016
- Identified new business opportunities through networking, marketing and prospective database leads.
- Optimized website content, driving organic search traffic and improving overall online presence.
- Developed compelling press releases to secure media coverage for announcements of new hires.
- Improved open rates of email marketing campaigns by testing subject lines, copy, layout, and send times.
- Mentored junior attorneys, providing guidance on best practices in business development to increase their client bases.
- Provided guidance in the development of video content and Vlogs highlighting legal services.
Communications Coordinator
Shreveport-Bossier Convention and Tourist Bureau
01.2013 - 01.2014
- Coordinated successful events and conferences, attracting visitors from various regions to boost local economy.
- Assisted with planning, production and execution of email blasts, digital signage boards, special event flyers and social media campaigns.
- Managed the execution of national, international, and regional PR plans, strategies, annual & seasonal communications programs & associated communication tools, tactics & platforms for The Louisiana Holiday Trails of Lights.
- Created automated email campaigns—behavioral, transactional, and engagement-oriented—sent to segments of 25,000+ users.
- Managed media events and press tours for regional, national, and international publications.
- Utilized strong social media skills to help establish social media strategies for holiday product as well as the tourism and convention industry.
- Coordinated and assisted with delivering all agreed marketing and PR strategies and monitor on-going marketing and PR campaigns performance and reporting as directed by the Communications Director.
- Built communications toolkits for use by 250+ local attractions to effectively leverage industry partnerships and available resources.
- Assisted with planning, production and execution of email blasts, digital signage boards, special event flyers and social media campaigns.
- Updated website and social media pages with well-coordinated communications aimed at conveying information, generating interest, and mitigating negative press.
- Wrote and disseminating news releases on behalf of the Louisiana Holiday Trail of Lights using Vocus Marketing and PR Software.
- Developed and coordinated seminars for 250+ local attractions on various marketing and public relations topics.
- Tracked editorial coverage across all mediums, sharing key hits with key stakeholders, while also tracking coverage for ROI analysis.
Education
Master of Science - Mass Communications
Middle Tennessee State University
Murfreesboro, TN12.2011
Bachelor of Arts - English
Louisiana State University in Shreveport
Shreveport, LA05.2006
Skills
- Social Media Campaigns
- Marketing Communications
- Marketing Collateral Development
- Web Content Management
- Internal Communications
- Conducting email campaigns
- Advertising Management
- Campaign Development
- Media Relations
- Editorial Calendars
- Press Events
- Creating content
- Content Development
- Brand Messaging
- Project Management
- Graphic Design
- Adobe Creative Suite
- Website Design
Affiliations
- Public Relations Association of Louisiana
Timeline
Donor Relations and Communications Manager
Pennington Biomedical Research Foundation
04.2024 - Current
Marketing and Communications Program Manager
Ut Southwestern Medical Center - Radiology
08.2023 - 04.2024
Marketing and Communications Specialist
UT Southwestern - Internal Medicine (HIV Unit)
02.2023 - 08.2023
Marketing Communications Manager
Ochsner LSU Health Shreveport - Neurosurgery
06.2017 - 06.2022
Marketing Expert
ReachLocal
02.2016 - 06.2017
Business Development Specialist
Blanchard, Walker, O'Quin, and Roberts
06.2014 - 02.2016
Communications Coordinator
Shreveport-Bossier Convention and Tourist Bureau
01.2013 - 01.2014
Master of Science - Mass Communications
Middle Tennessee State University
Bachelor of Arts - English
Louisiana State University in Shreveport
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