Summary
Overview
Work History
Education
Skills
Timeline
Generic

DEANNA BEDOYA

Los Angeles,CA

Summary

Experienced marketing and creative leader with extensive background in developing brand strategy, content and activations leveraging consumer insights, partnerships and communications.

Overview

21
21
years of professional experience

Work History

Sr. Director, Brand Marketing

LUCKY BRAND
10.2015 - Current
  • Drive strategic marketing initiatives leveraging brand identity, market insights and channel-specific tactics to build awareness and drive acquisition and retention.
  • Develop brand amplification campaigns via social, influencer, experiential, PR,and partnerships based on data-driven insights, consumer targeting and inspired storytelling to shape brand image, accelerate growth, and achieve financial targets.
  • Execute innovative 360 product marketing campaigns that harness the power of traditional and emerging media tactics that speak to targeted audiences, grow and maintain a qualified customer base, and ensure a cohesive customer journey across all touchpoints.
  • Implemented an inter-departmental omni channel marketing process for all brand initiatives: identify key objectives, milestones, stakeholders and cadence and align marketing calendar to cross-functional departmental calendars including design, merchandising and production.
  • Identified and on-boarded new and relevant PR, experiential, brand and social agencies and platforms that optimized marketing objectives and increased consumer growth.
  • Develop product content strategies that drive sell through and meet revenue goals.
  • Management of pre and post production teams for e commerce, campaign and editorial: define standards, workflow -including digital asset management and asset distribution tools - and oversee execution and financials.
  • Motivate, mentor and develop brand marketing and creative teams; establish a foundational structure and foster an inspiring environment which promotes productivity, innovation, collaboration and job satisfaction.

Director, Creative Services

LAFAYETTE 148 NEW YORK
09.2012 - 10.2015
  • Facilitated seasonal planning / strategy sessions to map out assets and deliverables between departments
  • Oversaw the execution and production of copy, packaging, photography, graphic design, online, direct mail and in store assets
  • Built an In House Photo Studio to support catalog and e commerce photography needs
  • Developed standards, workflow, and execution from pre to post production
  • Managed the annual budget for Photography & Video production including shoots, retouching and printed materials; tracked project spending and ensured projects were completed on time and within budget.

Consultant, Business Development

DIGITAL EVOLUTION
02.2012 - 08.2012
  • Created strategy for new client acquisition for retouching studio: edit portfolio, devise sales pitch and implement workflows and strategies for overall business development
  • Oversaw development of CGI studio: determine niche focus for portfolio, oversee creative direction and execution, determine strategic sales approach, develop company manifesto including mission, points of difference and services in collaboration with sales directors.

Vice President, Creative Services

ELIE TAHARI, LTD
07.2004 - 02.2012
  • Delegated, motivated and managed an in-house staff of art directors, graphic designers, producers and web/ interactive designers while also managing multiple outside resources
  • Established budgeting and scheduling parameters, negotiated effectively with outside creative vendors, and managed department activities to ensure a successful flow of work through the department
  • Launched the e-commerce site and online magazine; selected vendors including design agency and studios; implemented workflow plan for a team of 15 people and managed photo shoots and creative asset deliverables
  • Produced ad campaign, catalog, look book, and e commerce photo shoots: booked models, photographers, fashion stylists, prop stylists, hair & makeup teams; oversaw casting agents and location scouts
  • Fashion Show Production: managed budget, timeline and execution of fashion shows including hiring of stylists, set designers, model castings and bookings

Account Executive

TRITON ADVERTISING
11.2002 - 07.2004
  • Maintained a project list for the art department and generated status reports for clients
  • Worked with vendors to secure production estimates and generate purchase orders; processed invoices.

Education

Bachelor of Arts - English Literature

College of the Holy Cross
Worcester, MA

Skills

  • Strategic thinker, collaborative, flexible and goal oriented
  • Fast paced and organized with a unique blend of business strategy and creative understanding

Timeline

Sr. Director, Brand Marketing

LUCKY BRAND
10.2015 - Current

Director, Creative Services

LAFAYETTE 148 NEW YORK
09.2012 - 10.2015

Consultant, Business Development

DIGITAL EVOLUTION
02.2012 - 08.2012

Vice President, Creative Services

ELIE TAHARI, LTD
07.2004 - 02.2012

Account Executive

TRITON ADVERTISING
11.2002 - 07.2004

Bachelor of Arts - English Literature

College of the Holy Cross

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DEANNA BEDOYA