DeAnna Borracci
Channahon,IL
Summary
Vice President of Marketing with career history of 27 years driving dynamic marketing initiatives across branding, public relations, digital marketing and corporate positioning. Creator of exceptionally effective campaigns that drive corporate revenues and market position.
Overview
24
24
years of professional experience
Work History
VP of Sales and Marketing
City Wide/Village Mattress Inc.
2008.02 - Current
- Create and place retail advertising in radio, television and newsprint media; resulting in an increase of 36% in customer traffic with a budget of $500,000
- Makes buying decisions and places purchase orders while interacting with representatives of various retail vendors with an annual budget of $755,000
- Handles customer relations and complaints system-wide
- Implemented an accounts receivable system
- Facilitates all sponsorship opportunities
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Drove company branding efforts to increase market presence and brand recognition.
Sales and Marketing Trainer/Project Manager
Applied Systems, Inc.
2004.07 - 2007.09
- Developed and managed sales training program for 50-100 sales trainees annually
- Oversaw and developed quarterly mailers for database of 150,000 clients
- Budgeted and controlled expenses for sales events
- B2B advertising campaign for national sales and new product launch
- Oversaw new client bidding's.
- Delivered engaging workshops that equipped employees with key marketing skills and knowledge.
- Mentored junior staff members on best practices in marketing strategy development and execution.
Communications and Advertising Director
Harrah's Casino and Entertainment
2001.10 - 2003.02
- Responsible for annual media buy with a $2 M budget including TV, radio, outdoor, and print
- Long-range planning, budgeting and company vision
- PR spokesman and writer for Harrah's Joliet and Indiana
- Local and National sponsorships delegation as well as follow-through - 1 million annually.
- Managed sales promotions and marketing strategies on major social media sites.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
Marketing Director
Clear Channel Entertainment
2000.08 - 2003.02
- Implemented 25 national events annually
- Media buys
- Press Conferences
- Training
- Advertising and print collateral
- Completed monthly financial justifications, budget planning, and capital additions
- Trained new staff on media buying, budgeting and proposal writing.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Built strong relationships with industry professionals and influencers.
Education
MBA - Marketing
University of Saint Francis
Joliet, IL05.2004
Bachelor's Degree - Hotel, Motel, and Restaurant Management
University of Saint Francis
Joliet, IL05.1994
Skills
- Client Relationship Building
- Sales Presentations
- Data-driven decision-making
- Key Account Management
- Channel Partnerships
- Sales Training
- Pricing strategy
- Upselling strategies
Timeline
VP of Sales and Marketing
City Wide/Village Mattress Inc.
2008.02 - Current
Sales and Marketing Trainer/Project Manager
Applied Systems, Inc.
2004.07 - 2007.09
Communications and Advertising Director
Harrah's Casino and Entertainment
2001.10 - 2003.02
Marketing Director
Clear Channel Entertainment
2000.08 - 2003.02
MBA - Marketing
University of Saint Francis
Bachelor's Degree - Hotel, Motel, and Restaurant Management
University of Saint Francis
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