Deanna Cataldi
Jersey City,NJ
Summary
Talented Marketing Professional with 12+ years of experience in developing and implementing successful marketing campaigns for global brands. Proven track record of driving traffic, boosting revenue and driving conversions. Looking to leverage my expertise in full-funnel omnichannel media to dominate the landscape and achieve extraordinary growth. My unique combination of relationship building and curiosity provides me with the ability to ensure the best outcome for the business.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Vice President, Market
Havas Media Group
New York, NY
06.2024 - 01.2025
- Created and executed commerce strategies to improve client success on multiple platforms
- Drove 33% increase in sales at Walmart for automotive client through onsite and offsite media activations
- Launched the first self-service Walmart DSP activation for a healthcare client, resulting in 30% cost savings
- Optimized retail media processes to boost collaboration and streamline agency operations
- Authored thought leadership pieces, developed strategic POVs and actively contributed to client pitches
Head of Retail Media
Bayer Consumer Health
Whippany, NJ
04.2023 - 06.2024
- Oversaw $14M+ in retail media investments and joint business plans across platforms for Bayer Consumer Healthcare brands in order to maximize ROI
- Developed and tested data-driven solutions to meet brand needs, including first-party data and full-funnel initiatives
- Achieved strong ROI growth: 72% for Walmart, 16% for Target, 50% for Dollar General
- Executed three first-to-market tests: Walmart self-service on-site, Target Google PMAX and Dollar General Meta with closed-loop reporting
- Collaborated cross-functionally with brand managers, strategists, shopper marketers and activation teams to optimize ROI performance
Senior Manager, Innovation
Walmart
Hoboken, NJ
09.2021 - 03.2023
- Led activation efforts across Walmart Plus, Walmart InHome and Walmart GoLocal, managing a $75M+ investment
- Boosted Walmart Plus customer acquisition by 31% through strategic omni-channel media campaigns
- Built and led a team of 4 traders, achieving 100% retention and driving successful platform planning and execution
- Launched B2B capabilities and media buying for Walmart GoLocal
- Ensured full compliance with verification & viewability standards
Senior Director
Hearts & Science
New York, NY
01.2021 - 09.2021
- Promoted from Director to Senior Director in August 2021
- Led digital media efforts for AT&T business, AT&T prepaid, Cricket Wireless and corporate initiatives totaling $80M
- Managed a team of 9 traders to increase customer growth across the portfolio
Director
Essence Global
New York, NY
08.2018 - 01.2021
- Promoted from Associate Director to Director in October 2019
- Oversaw programmatic campaigns for T-Mobile, Metro by T-Mobile and T-Mobile for Business with $90M investments across 13 traders
- Collaborated with leadership and strategy teams to develop tech stack, test roadmap and innovation plans
- Programmatic lead for Bayer Consumer Health across seven brands managing four traders
Associate Director
Zenith Media
New York, NY
11.2017 - 08.2018
- Managed digital media efforts for Kohl's with $80M+ investment across 7 planners
- Drove incremental growth of 9% via digital channels
- Oversaw team of seven planners while working cross-functionally with activation, strategy, ad ops and leadership teams
Associate Director
Blue449
New York, NY
03.2017 - 11.2017
- Asked to move to sister agency, Zenith, when Blue449 business was in decline
- Sole strategist and planner on Tempur-Sealy & Innovative Mattress Solutions clients
- Developed POVs and worked with leadership for annual plans across clients
Programmatic Associate Director
Neo@Ogilvy
New York, NY
09.2016 - 03.2017
- Developed GTM programmatic strategy across 13 business units for IBM client
Senior Media Manager
Merkle
New York, NY
04.2014 - 09.2016
- Promoted from Senior Specialist to Manager and Manager to Senior Media Manager
Programmatic Account Manager
Dobleas
New York, NY
06.2013 - 04.2014
Education
Bachelor of Arts (B.A.) -
Rowan University
05.2013
Skills
- Omnichannel Media
- Programmatic
- Retail Media Ecosystem
- Leadership & Management
- The Trade Desk
- Walmart Connect
- Amazon Ads
- Kroger 8451
- Google Tech Stack
- Flashtalking B2B
- Adobe Analytics
- Instacart
- Pacvue
- Skai
- Meta
- TikTok
- Helium 10
- Analytic Index
- Commerce Platforms
- Customer Acquisition
- Organic & Paid Media
- Data Analytics & Insights
- Stakeholder Management
- Customer & Retailer Profiling
- Customer Journey Optimization
- E-Commerce
- Retail Media Marketing
- Personalization
- Cross-Functional Collaboration
- Full-Funnel Media Buying
Certification
- Amazon Ads Advanced Retail Certification, 08/01/24
- Walmart Connect Retail Media Certification, 08/01/24
- Retail Media Advertising Strategies, 06/01/23
Volunteer Experience
Volunteer, Wise Animal Rescue, 03/01/24, Present, Hudson County, Coordinate supplies for fosters, Manage storage facility with supplies, Volunteer at events
Timeline
Senior Vice President, Market
Havas Media Group
06.2024 - 01.2025
Head of Retail Media
Bayer Consumer Health
04.2023 - 06.2024
Senior Manager, Innovation
Walmart
09.2021 - 03.2023
Senior Director
Hearts & Science
01.2021 - 09.2021
Director
Essence Global
08.2018 - 01.2021
Associate Director
Zenith Media
11.2017 - 08.2018
Associate Director
Blue449
03.2017 - 11.2017
Programmatic Associate Director
Neo@Ogilvy
09.2016 - 03.2017
Senior Media Manager
Merkle
04.2014 - 09.2016
Programmatic Account Manager
Dobleas
06.2013 - 04.2014
Bachelor of Arts (B.A.) -
Rowan University
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