Deanna Derasmo
Summary
Detail-oriented with strong background in broad marketing spectrum. Ability to organize and execute strategic plans to produce efficient goal-driven results. Hardworking team player that strives to reach client and company expectations.
Overview
4
4
years of professional experience
Work History
Assistant Media Planner
Corinthian Media
11.2021 - Current
- Create local social, video, and display campaigns based on strategy
- Analyze weekly KPIs across media like Meta, Snapchat, DV360, etc.
- Distribute traffic instructions for active local TV and CTV/OTT flights per DMA
- Plan quarterly estimates and oversee budgets for all operations
- Collect and record vendor invoices for client billing
- Assist in negotiation of RFQs/RFPs for TV/Cable ad space
E-Commerce Account Specialist
Linon Home Décor Products, Inc.
05.2020 - 10.2021
- Registered new and maintained existing products on multiple customer retail portals
- Budgeted and distributed customer sampling programs
- Organized product information and collected reviews through Bazaarvoice
- Created strategies and tracked key performance indicators regarding social and user generated content
- Participated and arranged internal weekly presentations on current projects
- Helped launch company's core social media platforms and assisted in executing blog
Education
Bachelor of Science - Business Administration
University At Albany, SUNY
Albany, NY05.2020
Skills
Strategic Planning
Relationship Building
Analytical Problem Solver
Social/Digital Platform Management
MediaTools/Guidelines
Microsoft Suite Efficient
Strata/FreeWheel
Tableau
Nielsen
Timeline
Assistant Media Planner
Corinthian Media
11.2021 - Current
E-Commerce Account Specialist
Linon Home Décor Products, Inc.
05.2020 - 10.2021
Bachelor of Science - Business Administration
University At Albany, SUNY