Deanna Ford

Educated Case Managers, nurses and physicians on hospice services; discussed specific diagnoses with ways to get patient's on hospice services sooner.

• Developed strong rapport with community partners by attending local health fairs, conferences, or networking events to promote the facility''s programs and services.
• Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
• Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.
• Improved overall efficiency by identifying areas in need of improvement and implementing necessary changes.
• Collaborated with marketing efforts to showcase facility strengths and attract new referral sources from local hospitals or community-based organizations.
• Streamlined the referral process for smoother patient transitions into post-acute care settings through meticulous documentation and timely communication.
• Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.

• Increased brand awareness by developing and implementing innovative marketing campaigns.
• Planned and executed events and marketing programs to increase qualified leads.
• Planned and executed marketing campaigns to target groups, areas and wider community.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
• Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
• Maintained reporting and developed actionable insights to continually improve branding efforts.
• Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
• Developed and implemented targeted digital strategy to improve business performance.
• Identified target audiences and devised campaigns to match target demographics and optimize results.
• Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.

• Devised and implemented strategic recruitment plan with consideration to both long and short term goals.
• Directed all admissions, performed marketing, duties as well as patient assessments for criteria for inpatient admissions. Marketed Catahoula Parish, Concordia Parish, Lasalle Parish, Rapides Parish as well as Adams County.
• Conducted regular evaluation of admission policies and procedures, making necessary adjustments to maintain alignment with institutional objectives.
• Streamlined the admissions process for efficiency, resulting in faster response times for prospective students.

• Offered immediate assistance in emergency and routine paging situations to evaluate needs and deliver care.
• Managed patient care through closely monitoring respiration, blood pressure and blood glucose levels.
• Monitored, tracked and conveyed important patient information to healthcare staff to help optimize treatment planning and care delivery.
• Assessed patients' temperature, pulse, and blood pressure and recorded in electronic medical records.
• Assembled and used equipment such as catheters, tracheotomy tubes, or oxygen suppliers to effectively manage patient care.
• Utilized critical thinking skills to make sound clinical decisions in high-pressure situations, minimizing risks and ensuring patient safety.
• Analyzed patient assessments and laboratory data to bring any issues to attention of physicians.
• Promoted continuity of care by thoroughly documenting shift-to-shift communication in nursing reports.
• Documented vitals and medical histories in patient charts when assessing patients and communicated patient information to physicians and other nurses for care continuity.
• Delivered direct quality care to patients by evaluating medical conditions and managing and assessing treatments.

• Scheduled staff and delegated work assignments.
• Evaluated and improved team member performance through coaching and training.
• Recruited, interviewed and hired well-qualified nursing staff.
• Provided diagnosis information, treatment possibilities, disease management tips and wound care advice to patients, loved ones and caregivers.