Summary
Overview
Work History
Skills
Timeline
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De'Anna Green

De'Anna Green

Houston,TX

Summary

High-performing sales professional with a proven track record of exceeding quotas by over 60% and generating multimillion-dollar pipeline growth across Fortune 500 accounts. Expertise in pioneering innovative prospecting strategies, optimizing sales processes, and driving results through data-driven decisions. Renowned for consistently delivering top-tier opportunities and nurturing key client relationships, demonstrating exceptional adaptability and a relentless drive for success. With a strong focus on growth and impact, poised to leverage expertise to contribute to Vercel’s continued success in dynamic, high-growth markets.

Overview

3
3
years of professional experience

Work History

Senior VDR, Majors (Finance & Media)

Vercel
08.2025 - Current
  • Spearheading strategic initiatives within the FinServe and Media industries, driving digital transformation through advanced performance, edge computing, and AI-powered innovation.
  • Built an intelligence app to track and analyze market insights, business trends, and internal movements, providing actionable data to optimize strategic decisions.
  • Achieved 100% of new sales target in the first month, demonstrating rapid adaptability and immediate impact in a senior capacity.

VDR, Enterprise

Vercel
10.2023 - 08.2025
  • Exceeded sales targets consistently, delivering exceptional performance with sustained quota attainment well above target.
  • Generated $5.7M in qualified pipeline, sourcing opportunities at strategic accounts like Kohler, Verizon, and Lowe’s, and driving $274k in CW business.
  • Pioneered innovative prospecting strategies, sourcing 50+ high-value opportunities and cultivating long-term relationships with Fortune 500 clients.
  • Sourced the most SQOs (13) tied to a single event, Ship 2025, and was selected to represent a team of 30+ at the inaugural Ship conference.
  • Developed the "Closed Lost Playbook", driving major improvements in sales processes and cross-functional alignment with support of the GTME team.
  • Spearheaded AE-VDR collaboration framework, transforming team dynamics and accelerating deal flow and pipeline management.
  • Mentored and onboarded emerging talent, fostering a high-performance culture and enabling peers to consistently exceed expectations.

Sales Development Representative

ServiceTitan
02.2023 - 10.2023
  • Exceeded sales quotas consistently, driving exceptional results across 250+ accounts with a focus on strategic growth and client success.
  • Drove pipeline growth through 50+ cold calls daily and 150+ outreach efforts weekly, converting top-tier ICP accounts into key opportunities.
  • Created and implemented sales enablement resources, streamlining prospecting processes and boosting team performance company-wide.
  • Achieved 200% of quota in Q2 2023 (including 200% in April) and 176% in Q3 2023, demonstrating results-driven excellence in competitive markets.
  • Transitioned to Vercel to pursue greater growth opportunities, building on a proven track record of outstanding sales performance.

Full Cycle Sales Development Representative

Buyer’s Edge Platform
05.2022 - 02.2023
  • Managed a portfolio of 300+ accounts, consistently exceeding monthly quotas by 60%, driving significant revenue growth and expanding market share in a competitive segment.
  • Led high-impact email campaigns, boosting customer engagement by 10%+ and aligning messaging with business goals to deepen connections with ICP accounts.
  • Executed 50-60 strategic cold calls daily, complemented by personalized outreach, nurturing top-tier leads and building a strong pipeline of high-quality opportunities.
  • Closed $450,000 in purchasing data within 45 days, demonstrating rapid revenue generation and the ability to identify high-value prospects with precision.
  • Ranked in the top 10% of the company, selected to attend the SKO for outstanding performance and budding sales leadership.

Skills

  • Strategic Account Management
  • High-Impact Prospecting & Lead Generation
  • Cross-Functional Collaboration & Leadership
  • Sales Process Optimization & Enablement
  • Client Relationship Building & Long-Term Engagement
  • Data-Driven Decision Making & Pipeline Management
  • Adaptability & Fast-Paced Execution

Timeline

Senior VDR, Majors (Finance & Media)

Vercel
08.2025 - Current

VDR, Enterprise

Vercel
10.2023 - 08.2025

Sales Development Representative

ServiceTitan
02.2023 - 10.2023

Full Cycle Sales Development Representative

Buyer’s Edge Platform
05.2022 - 02.2023

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De'Anna Green