Deanna Hollenbach
Selinsgrove,Pennsylvania
Summary
A dynamic public relations/communications professional with a demonstrated history of working in hospital, healthcare, nonprofit, and community-geared organizations. Strong team player who thrives in deadline driven environments. Engaging leader prepared to handle changing situations with ease and flexibility. A tenacious media manager with robust relationship ties in the Central Susquehanna Valley. Trained and experienced public information officer for crisis communications situations. Accomplished and adaptable writer in journalistic/news style, editorial/feature content, and business/internal communication context.
Overview
29
29
years of professional experience
Work History
Strategic Communications Manager
Evangelical Crusade Christian Church
Lewisburg, PA
10.2023 - 07.2024
- Responsible for the management and execution of all internal and external stakeholder communications. Leads the development and deployment of social media and website content, supports brand development, and oversees responses to all media inquiries. Serves as the hospital's public information officer for large scale, crisis communication events.
PR/Communications Manager
Evangelical Community Hospital
Lewisburg, Pennsylvania
02.2012 - 10.2023
- Manage all areas of public relations and internal/external messaging relating to hospital services, programs, achievements, employee engagement, campaign communication, advisement on messaging, annual report writing, and magazine production. Serve as the hospital’s crisis communication public information officer to release any and all messages associated with storms, mass casualty incidents, emergency response, and health hazards. Coordinate and manage all media relations including interviews and pitching of stories to further awareness of the organizations impact on the community. Serve as liaison between Evangelical professionals and media. Build up image library of the hospital in action for present and future communication purposes. Manage speaker’s bureau engagements for the entire organization.
Executive Director
American Red Cross, Danville Pennsylvania Chapter
Danville, Pennsylvania
03.2010 - 02.2012
- Manage all areas of communication for the Danville Area Chapter of the American Red Cross. Responsible for management of the website and Facebook social networking site, maintaining external communication with the media, grant writing and fund development of major donors, press releases, networking and community relations, and daily operations of the chapter for the community it serves. Serve as photographer at all events and provide graphic design and general communication support for the region's collective newsletter. Manage staff of the chapter and maintain budget planning and fiscal responsibility for the chapter. Successfully put the Chapter in a strong financial position within one year of employment after years of reporting in the red. Achieved wide-spread community support in donations before, during, and after the flooding of September 2011, raising over $100,000 for one singular emergency.
Executive Director of Communication
Moravian Church in North America
Bethlehem, Pennsylvania
06.2001 - 03.2010
- Manage all areas of communication for the Moravian denomination. Responsible for management of the denominational website, serve as editor and publisher of the monthly magazine, maintain external communication with the media, publish resources for the denomination including books, pamphlets, brochures, and other miscellaneous items. Serve as photographer at all events and provide graphic design and general communication support for internal departments of the denomination. Manage staff of the Communication department and maintain budget planning and fiscal responsibility for the department.
Director of Fund Development
Albright Care Foundation
Lewisburg, Pennsylvania
11.2000 - 06.2001
- Handling incoming donations as well as all annual fund events that contributed to the yearly giving. Managed the Golf Marathon in May 2001 raising $56,000 for the Annual Fund.
Marketing and Public Relations Coordinator
Albright Care Services
Lewisburg, Pennsylvania
10.1998 - 11.2000
- An internal promotion added responsibilities to previous position with Albright Care Services. Responsible for training each individual site on marketing and public relations procedures, original ad design for new projects including geriatric clinics and new residential living units, special event coordination, management of three newsletters, and coordination of professional displays for the organization.
Communications/Public Relations Assistant
Albright Care Services/Albright Care Foundation
Lewisburg, Pennsylvania
10.1995 - 10.1998
- Served as assistant for both the Public Relations and Albright Care Foundation departments. Handled daily donation entry, gift annuity payment management, donor relations, graphic design activities such as newsletter coordination and design for internal/external communications, ad design and concepts, special event planning, and promotion management. In 1998 the organization regrouped and duties were distributed. Concentrated on Public Relations Activities and took on more responsibilities relating to internal/external communications, management of work flow within the department and in-house design.
Education
Bachelor of Arts - Communications, Public Relations and Corporate Media
Elizabethtown College
Skills
- Business Writing
- Press Releases
- Statements
- Letters
- Copy Editing
- Interviewing/Reporting
- Storytelling
- Articles - Magazine and Feature
- Editorial Writing
- Radio Broadcast/PSA Copy
- Publishing and Retail Publication Sales
- Media Relations
- Social Media (multiple platforms) Content Creation, Engagement, Development, and Management
- Crisis Communication/Public Information Officer
- Internal Corporate Communication
- Grant Writing/Fundraising
- Special Event Planning
- Personnel Management
- Budget Planning and Fiscal Management
- Photography
Accomplishments
- FEMA trained by the Emergency Management Institute as a Public Information Officer in Incident Command and Incident Management.
- SHSMD Credential: Public Relations and Communications in Health Care Settings - Issued by Society for Health Care Strategy & Market Development (SHSMD)
- Graduate
- Leadership Susquehanna Valley
Offerreferences
- Michael Redding, Director of Marketing and Communications, Evangelical Community Hospital
- Kendra Aucker, President and CEO, Evangelical Community Hospital
References
- Brandy Kift, Director of Marketing Strategy, Bucknell University
- Douglas Leidig, President and CEO, Asbury Communities, Inc.
- Mike Ferlazzo, Director of Media Relations, Bucknell University
Affiliations
- Past board of trustees member and secretary of the Kratzerville Volunteer Fire Department. Currently hold the office or reporter to promote the fire company, its activities, and contributions to the community.
- Current social media and promotion manager of Cory Long Racing - 00 - C&C Motorsports, a pro-stock racing team in Central Pennsylvania.
Timeline
Strategic Communications Manager
Evangelical Crusade Christian Church
10.2023 - 07.2024
PR/Communications Manager
Evangelical Community Hospital
02.2012 - 10.2023
Executive Director
American Red Cross, Danville Pennsylvania Chapter
03.2010 - 02.2012
Executive Director of Communication
Moravian Church in North America
06.2001 - 03.2010
Director of Fund Development
Albright Care Foundation
11.2000 - 06.2001
Marketing and Public Relations Coordinator
Albright Care Services
10.1998 - 11.2000
Communications/Public Relations Assistant
Albright Care Services/Albright Care Foundation
10.1995 - 10.1998
Bachelor of Arts - Communications, Public Relations and Corporate Media
Elizabethtown College
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