Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

DEANNA MULKEEN

Miami,FL

Summary

I have 10+ years of experience spanning leadership roles at Wpromote, Disney, and Dentsu, with a specialized focus in spearheading new GTM and partnership strategies. I'm passionate about helping organizations and clients looking to unlock the next stage of business growth.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Group Director, Media Investment

Wpromote
05.2021 - Current
  • Sold in first-ever agency partnerships/investment role and strategy for the agency
  • Implemented 20+ cross-functional JBPs and deals across all priority partners including Google, Meta, Amazon, and TTD, unlocking incremental account support, first-mover value adds, and over $3M in client reinvestible savings
  • Lead all ongoing partner relationships and vet additional partnership opportunities aligned with agency's goals
  • Keep a pulse on industry trends and contribute to Marketing, Sales, and internal enablement
  • Specialize in convergent media and cross-functional partnership support that spans Paid Media, Influencer/Affiliate, Creative, and Data Strategy
  • Started at Wpromote as a key leader in Client Services, driving $5M agency revenue growth from East Coast book of business including NBCU, while also serving as Client Services partnership lead on Google and Snap partnerships

Account Executive

The Walt Disney Company
03.2020 - 05.2021
  • Drove the development of a new vertical team focused on partnering with and growing DTC/Performance brands and agencies
  • Advised on Sales Enablement needs ranging from GTM strategy, consultative client framework, offerings, and marketing materials
  • Drove growth and revenue for DTC clients via holistic, strategic portfolio opportunities spanning Video/CTV, Display, Social, Audio, Linear, and Sponsorships with an emphasis on data-driven precision, flexibility in buying, premium ad experiences, and measurement

Director of Growth Marketing

Athena Club
07.2019 - 02.2020
  • Joined as first Marketing leader for DTC self-care brand to drive Growth Marketing strategy
  • Led partnership assessment, prioritization, and ongoing relationships spanning Paid Search, Paid Social, Influencer, Affiliate, Email, SMS, and PR
  • Devised a pre-launch and launch strategy to re-engage previous customers for subscription renewal and upsell while also driving qualified new customer acquisition
  • Managed team and partner support to achieve performance goals

Senior Director, Business Lead

Dentsu
09.2015 - 02.2019
  • Drove business growth for three world-renowned portfolio companies (Estee Lauder Companies, Luxottica, and LVMH, representing .5B in media spend) and unlocking incremental revenue for the agency
  • Managed full-funnel media strategy for direct site and retail distribution, with emphasis on Paid Search, Programmatic, Paid Social, SEO, and Affiliate
  • Led partner relationships and identified new partner opportunities that unlocked incremental gains for both the client and agency
  • Played integral role in pitching and transitioning $400M LVMH business from incumbent agency and laying the foundation for portfolio (30+ brands) account process
  • Selected as member of Dentsu Aegis Network’s Route 500 leadership program

Director of Marketing and Business Development

System1 Research
01.2012 - 09.2015
  • Collaborated with all Central and Business Development teams to devise global + regional strategy, with direct oversight of website, email marketing, content, social media, publicity, awards and conference appearances, collateral generation, and business development
  • Led strategic partner selection for analytics, marketing automation, CRM, and paid media services

Education

Bachelor of Arts - English/Creative Writing, Spanish

Fairfield University
Fairfield
05.2010

Skills

  • Business Strategy
  • Partner Relationship Management
  • Strategic Negotiations
  • Performance Marketing
  • Media Strategy
  • Emerging Trends

Certification

Snapchat Ads Manager Certification - Snap Inc.

Edge Academy Certification: Marketing Foundations - The Trade Desk

Google CMO Academy - Columbia Business School Executive Education

Digital Marketing Analytics - MIT Sloan School of Management

Google Ads Fundamentals - Google

Facebook Blueprint - Meta

Certificate in Digital Marketing - Squared Online

Languages

English
Native or Bilingual
Spanish
Limited Working

Timeline

Group Director, Media Investment

Wpromote
05.2021 - Current

Account Executive

The Walt Disney Company
03.2020 - 05.2021

Director of Growth Marketing

Athena Club
07.2019 - 02.2020

Senior Director, Business Lead

Dentsu
09.2015 - 02.2019

Director of Marketing and Business Development

System1 Research
01.2012 - 09.2015

Bachelor of Arts - English/Creative Writing, Spanish

Fairfield University

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DEANNA MULKEEN