Deanna Sermanian
Glendale,CA
Summary
Result-oriented and self-motivated retail management professional with 8 years of experience. Dedicated to driving revenue growth and achieving results. Successfully generated $5 million in revenue through effective sales strategies and team leadership. Strong ability to motivate and inspire teams to exceed targets and deliver exceptional customer service. Willing to relocate: Anywhere Authorized to work in the US for any employer
Overview
10
10
years of professional experience
1
1
Certification
Work History
Merchandise flow operation manager
Armani Exhange
- Current
- Through store immersion, proactively identify opportunities to drive operational improvements, and process changes.
- Document and maintain accuracy and completeness of policies and procedures.
- Support with store ticketing response and ensure that trends and themes are addressed through updates to policy and procedure and respective communication.
- RFID training
- Allocate uniform
- Drive KPIs through merchandising training
- Develop training, policies, and procedures.
- Additional tasks to support retail operations, as assigned by manager.
- Maintain organized back room to support FOH staff
Visual Merchandiser
GARAGE
08.2025 - 11.2025
- Scheduling for team of 28
- Using KPIs to project future sales and giving proper sales goals to team
- Demonstrated result and acumen in interpreting, analysing and driving sales, stock and service delivery
- Training, hiring, and recruiting
- Daily operations
- Designed and implemented visually appealing displays to showcase merchandise in accordance with brand guidelines
- Utilized knowledge of current fashion trends and customer preferences to create visually compelling product presentations
- Managed inventory levels and ensured proper stock rotation to maintain a fresh and enticing shopping environment
- Executed floor moves and display changes on a regular basis to highlight new arrivals and promote seasonal promotions
- Trained store staff on visual merchandising techniques, ensuring consistent execution of brand image throughout the organization
- Analyzed sales data and customer feedback to identify opportunities for improving product placement and presentation effectiveness
- Maintained awareness of competitor's visual merchandising efforts in order to stay ahead of industry trends and best practices
- Monitored inventory levels closely during peak seasons or promotional periods, making adjustments as needed
- Implements weekly RFID checks for inventory compliance
- Mapping of store monthly to execute floor set using floor the floor map
Front Office Manager
Celebrity looks
02.2025 - 06.2025
- Managed front desk operations
- Ensuring smooth check-in/check-out processes for guests
- Resolved guest complaints or issues promptly and effectively, maintaining high levels of customer satisfaction
- Developed strong relationships with repeat guests through personalized interactions and special recognition programs
- Managed room inventory effectively, ensuring optimal occupancy levels while minimizing overbooking situations
- Maintained accurate records of guest preferences and special requests to provide personalized service during their stay
Assistant Store Manager/Operations Manager
Brighton collectibles-Marina del Rey, CA
Marina del Rey, CA
03.2024 - 03.2025
- Training and hiring
- Working with the warehouse for shipment and delivery
- Translate solutions back to internal and external customers) as well as management
- Efficiently managed job responsibilities and assigned projects while meeting established deadlines.
- Knowledgeable about key performance selling
- Proficient in Microsoft programs
- Customer outreach with call campaigns
- Managed Day go day operations with emphasis on driving and maximizing store sales.
- Recruiting staff using key indicators
- Implement a daily goals based on sales trend
- Secured a top spot in our customer service questionnaires rating us at a 100% at satisfaction
- Management of operations throughout the store
- Produced bi weekly payroll
- Traveled to other stores
Store Manager
White House Black Market-Glendale, CA
Glendale, CA
08.2019 - 08.2023
- Translate solutions back to internal and external (customers) as well as management
- Efficiently managed job responsibilities and assigned projects while meeting established deadlines.
- Knowledgeable about key performance selling
- Proficient in Microsoft programs
- Customer outreach with call campaigns
- Managed Day go day operations with emphasis on driving and maximizing store sales.
- Secured a top spot in our customer service questionnaires rating us at a 100% at satisfaction
- Traveled to sister stores to help in time of low staff
- Led daily store operations, ensuring adherence to corporate policies and procedures.
- Trained and mentored staff on sales techniques and customer service excellence.
- Implemented promotional campaigns to drive foot traffic and increase sales volume.
- Monitored employee performance, providing feedback to foster professional growth.
- Analyzed sales data to optimize product placement and inventory management.
- Managed budgeting processes, ensuring alignment with financial goals and targets.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Approved regular payroll submissions for employees.
Sales Associate
BCBGeneration - Macy's Galleria-Glendale, CA
Glendale, CA
04.2018 - 02.2019
- Assisted customers with inquiries and issues to enhance satisfaction.
- Assisted customers in selecting merchandise, enhancing their shopping experience.
- Processed transactions efficiently using point-of-sale systems.
- Maintained product displays to ensure appealing visual merchandising.
- Collaborated with team members to achieve daily sales goals.
- Provided product knowledge and recommendations to increase customer satisfaction.
- Participated in inventory management, ensuring stock accuracy and availability.
- Engaged in training new associates on operational procedures and customer service standards.
Associate
Pier 1 Imports-Pasadena, CA
Pasadena, CA
09.2016 - 11.2016
- Customer service
- Cashier
Education
Bachelor's degree - Management
California State University-Northridge
Northridge, CA04.2026
Graduate - Cosmetology
Paul Mitchell
Sherman Oaks, CA08.2022
Associate's degree - Studio Art
Pasadena City College
Pasadena, CA01.2019
Skills
- Customer service
- Team leadership
- Time management
- Decision-making
- Verbal and written communication
- Windows proficient
- Bilingual
- Staff training and development
- Conflict resolution
- Policy implementation
Certification
- Hair extensions November 2021 to Present Tape in and micro bead extensions certified
- Eyelash extensions January 2021 to Present Eyelash extensions application and removal certified
- Driver's License
- Cosmetology License September 2022 to September 2024
Languages
Armenian - Fluent
Multilingual
Additional Information
- People oriented
- Patient
- Bilingual
- Strong interpersonal skills
- Punctual
- Sales driven
Timeline
Visual Merchandiser
GARAGE
08.2025 - 11.2025
Front Office Manager
Celebrity looks
02.2025 - 06.2025
Assistant Store Manager/Operations Manager
Brighton collectibles-Marina del Rey, CA
03.2024 - 03.2025
Store Manager
White House Black Market-Glendale, CA
08.2019 - 08.2023
Sales Associate
BCBGeneration - Macy's Galleria-Glendale, CA
04.2018 - 02.2019
Associate
Pier 1 Imports-Pasadena, CA
09.2016 - 11.2016
Merchandise flow operation manager
Armani Exhange
- Current
Graduate - Cosmetology
Paul Mitchell
Associate's degree - Studio Art
Pasadena City College
Bachelor's degree - Management
California State University-Northridge