Deanna Marie Ashley
Austin,TX
Summary
Vision focused leader with distinguished experience in the fine jewelry and art industry. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
19
19
years of professional experience
Work History
Gallery Director
The Gallery At Ward Cove
03.2022 - 06.2023
- Developed loyalty among jewelry designers, artists, luxury brands and industry professionals to grow the gallery's reputation.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Launched online presence through social media channels and website to increase visibility.
- Mentored sales team, providing product knowledge, sales techniques and individual guidance for professional development.
- Attended jewelry and gem trade shows to source fresh design collections and maintain current knowledge of industry topics and trends.
- Optimized inventory, security and budget controls to keep business operating at efficient and cost-effective levels.
Jewelry Consultant
Joe Koen & Son Jewelers
11.2019 - 12.2021
- Boosted sales revenue through effective upselling techniques and in-depth product knowledge.
- Facilitated diamond jewelry consultations, guiding clients from initial concept to final creation.
- Supported store management by performing administrative tasks, including balancing inventory, curating stock selections and managing processes proficiently utilizing THE EDGE software.
Gallery Associate
Jean-Marc Fray Antiques
02.2017 - 05.2018
- Provided exceptional customer service by addressing inquiries promptly and professionally.
- Collaborated with interior designers to select complementary pieces for various design projects.
- Updated website and social media platforms regularly to keep followers engaged and informed of new acquisitions.
- Tracked furniture, Murano glass, and art sales, facilitated domestic and international shipping quotes, and maintained accurate inventory in database.
Designer & Precious Jewelry Consultant
Neiman Marcus Group Ltd
08.2013 - 07.2014
- Lead monthly sales and event projections. Developed and expanded brand loyalty for luxury designers among region.
- Far exceeded personal sales goals and held leading national increase in company-wide Konstantino sales over LY.
- Maintained up-to-date personal client registry, custom orders, daily inventory, sales transfers and client follow-up for jewelry department.
- Promoted to DSA for Greek designer, Konstantino within Neiman Marcus.
Sales Consultant & Researcher
Heirloom Jewelry & Coins
07.2012 - 03.2013
- Assisted clients in making informed decisions on high-value purchases by sharing expert knowledge of gemstones, metals, and designs.
- Researched antique and vintage jewelry and collectibles to determine provenance and current market value.
- Assisted with appraisals and closing sales.
Art Consultant & Jewelry Designer
Aurum Studios, Ltd.
04.2007 - 08.2009
- Stimulated retail sales growth by consistent leadership in store sales.
- Conceptualized custom jewelry designs, visual display schematics, and art installations.
- Successfully delegated designs for 6 Jewelers and oversaw fabrication process.
- Handled office operations, inventory, estate sales, and art receptions.
Sales Consultant and Public Spokesperson
The Tsavorite Factory
12.2005 - 02.2007
- Generated increased sales revenue through effective lead generation and follow-up efforts.
- Provided sales support for national trade shows including AGTA and JCK.
- Represented brand as live television spokesperson on Shop NBC.
Sales Manager and Buyer
The Lanes Diamonds
10.2004 - 12.2005
- Consistently met or exceeded quarterly sales targets through persistence in closing deals.
- Led a successful sales team by providing individualized coaching and performance-based incentives.
- Negotiated terms with vendors and sought designer collections in line with store vision and company profitability.
- Organized promotional community events to increase sales volume.
Education
Metal And Jewelry Arts
Instituto Allende
San Miguel De Allende, MX2016
Art History
Florida State College of Jacksonville
Jacksonville06.2012
Liberal Arts
Edison State College
Fort Myers, FL2003
Skills
- Gallery Operations
- Team Leadership
- Knowledge of Diamonds and Gemstones
- Client Development
- Curatorial Expertise
- Project Management
Interests
Contemporary Art, Ballroom Dancing, Hiking, Cooking, Travel
Timeline
Gallery Director
The Gallery At Ward Cove
03.2022 - 06.2023
Jewelry Consultant
Joe Koen & Son Jewelers
11.2019 - 12.2021
Gallery Associate
Jean-Marc Fray Antiques
02.2017 - 05.2018
Designer & Precious Jewelry Consultant
Neiman Marcus Group Ltd
08.2013 - 07.2014
Sales Consultant & Researcher
Heirloom Jewelry & Coins
07.2012 - 03.2013
Art Consultant & Jewelry Designer
Aurum Studios, Ltd.
04.2007 - 08.2009
Sales Consultant and Public Spokesperson
The Tsavorite Factory
12.2005 - 02.2007
Sales Manager and Buyer
The Lanes Diamonds
10.2004 - 12.2005
Metal And Jewelry Arts
Instituto Allende
Art History
Florida State College of Jacksonville
Liberal Arts
Edison State College
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