DeAnne Pearson

An accomplished career coach merges a lifelong desire to support and inspire others, an advanced degree in Counseling Guidance, and over 1,000 hours of formal coach training to help professionals create impressive careers that support extraordinary personal lives. Having worked with over 8,000 job seekers and business owners, known for listening deeply, recognizing the gifts of neurodiversity, and capturing and leveraging clients' Unique Value Propositions to attain the right role, at the right time, and for the right money. Member of International Coaching Federation since 2012.

Career Coaching

• Completed market research to define the target market, services needed, pricing, and how to reach, convert, serve, and maintain clients for personal branding and career coaching.
• Doubled many client salaries and solved employment gaps through a unique approach for confidence building, proper positioning, defined value proposition, and "Salary Negotiationship".

Personal Branding and Marketing

• Created SMART Goals and comprehensive strategic action plans with professionals who desired career change, promotion, or re-entry to the workforce including identifying ideal environments, preferred tasks, skill gaps, salary requirements, geographical preferences, core values, SWOT, narratives, interests, and cultural fit.
• Reviewed, critiqued, optimized, tracked, and aligned resumes, cover letters, and written client follow-ups with target roles, industry standards, ATS, and client goals for maximum traction.
• Readied clients for tough interview situations and illegal questions, and developed and delivered curriculum on the 8 types of interviews, interview prep, mock interviews, market value, The 3-Step Close, salary negotiation, target company lists, and effective follow-up.
• Created hundreds of tools to support clients in the form of videos, handouts, one-pagers, worksheets, spreadsheets, group experiences, transcripts, and guides.
• Performed formal and informal assessments for groups and individuals: Colors, Strong, MBTI, SDS, Basic Skills, SAGE. Personality Plus, DISC.

Outplacement Services

• Closed contracts and provided custom outplacement services to multiple companies from Fortune 500 organizations to small tech firms. Advised employers on work-related concerns and federal and state regulations: retention, unemployment benefits, ADA issues, hiring processes, and EEOC.
• Drove career programs and services for terminated and laid-off employees improving resumes, preparing for interviews, networking, navigating job boards, and strategic planning through virtual and remote one-on-one support, group, and workshops.
• Supported individuals in the identification of skill and knowledge gaps and key program matches for certifications, funding sources, market outlooks, and state/federal benefits.

Confidence & Mindset Coaching

• Delivered key concepts and motivational interviewing to help clients, shift their beliefs and limitations, develop confidence in the value of their work, be more effective when communicating, practice and prepare for challenging conversations, and develop a leader's mindset.
• Created a safe space for ideas, dreams, and fears to make way for clarity, focus, action, recovery, and accountability.
• Facilitated groups on topics such as resiliency, grief recovery, resume creation, interview skills, money mindsets, and crucial conversations.

Recruiting & Talent Sourcing

• Sourced, identified, and screened potential talent for critical roles in multiple technology and professional services companies.
• Reviewed applications, assessed resumes, checked transcripts and conducted practice interviews with essential feedback.
• Assessed critical aspects of job offers, compensation, and benefits packages for best negotiation strategies and outcomes for employers and candidates.
• Recruited and provided orientation and coaching for youth program attendees, graduate students, consultants, and technical professionals.

Founder & Entrepreneur Coaching

• Helped small business owners identify ideal clients, create avatars, map customer life cycles, focus/discover markets, and improve sales conversations/conversions.
• Guided solopreneurs on how to delegate effectively, time management/blocking, read and understand financial statements, improve operations, implement systems, delegate, hire and train the right team.
• Known for helping business owners overcome cash flow issues, identify new markets, improve financial management, and become more profitable.

Marketing & Presenting

• Planned, developed media, promoted, and presented conference keynotes, breakouts, training, and professional development for internal and external professionals.
• Created branded materials and strategies for conferences, booths, tables, and events to reach a defined target audience.
• Wrote articles and provided expert advice for monthly newsletters, podcasts, print magazines, and web publications reaching over 5,000 people.
• Coordinated Fund-Raising Projects for a local private school, local food bank programs, and international education causes.

Personality Plus Assessments

Texas Professional School Counselor Certificate

Teaching Certificate-All Levels Texas Kindergarten

• Recognized by Kirk Watson, the Mayor of Austin for the development of a policy and procedures manual for volunteers, August 1997
• American Society for Training & Development- Career Development Program Volunteer
• National Black MBA Appreciation Award for Presenting at the International Employment Conference
• The Barnes & Noble Campus Leadership Scholarship
• The Ruth M. Wade Scholarship for Achievement
• The Brewton Academic and Community Service Award Scholarship
• Brady P. Gentry Academic Scholarship Rotary Scholarship

Salary Research & Negotiation

Written Collateral & Communication Plan

Public Relations & Promoting

SWOT Analysis & Gap Analysis

Career Change & Promotions

Target Company List Creation

SMART Goal Definition and Sizing

Core Values & Work/Life Balance

Positioning, Elevator Pitches, & Value Props

Personal Branding and Marketing

Advanced Interview Skills & Negotiation Skills

Executive Coaching & Job Search

Founder & Business Coaching

Sales and Profit Tracking

Mindset and Success Habits

Leadership & Promotion Coaching

Soft & Hard Skills Identification

Career, Interests, & Personality Assessments

Curriculum Development & Adult Learning

Learning & Development