Deb Stambaugh

Lead global marketing function for AI-powered adtech platform.

• Revitalized the brand identity and promise by focusing organizational strength and client-value.
• Invested in employee engagement for brand refresh with over 80% participation leading to improved employee morale and momentum.
• Launched new marketing website inclusive of brand-led approach and simplified client-centered product and portfolio. (Sept 12)
• Instituted comprehensive marketing scorecard and regular reporting of key performance indicators connecting MQL to pipeline and revenue.
• Created repeatable and scalable cross-functional product and go-to-market prioritization process.
• Launched partnership marketing strategy driving brand awareness - securing announcements, award wins, and high value co-branded content.
• Developed 3x ROI demand-gen, Women's History Month event tapping into proprietary data insights to showcase the buying power of women in traditionally male dominated industries.
• Optimized marketing team and operations delivering 25% budgetary cost savings.
• Rebuilt operational structure including team R&R, measurement systems, and vendor support.

Divisional marketing and communications leader responsible for international 30+ person team in hyper growth, streaming media and advertising business.

• Key player in business expansion from $12M to $1B/year in revenue.
• Grew marketing team by 1400% expanding from event function to multichannel discipline.
• Built content marketing function through new market narratives, positioning, and thought leadership delivering inbound MQLs.
• Reinvented event marketing as content led and vertically oriented with ROI ranging from +300% to +10,000% equating to $65M influenced pipeline and revenue.
• Launched social channels from cold start delivering YoY +2500% in followers, +40% engagement.
• Initiated martech stack delivering data-driven strategies in acquisition and engagement while transforming marketing delivery and measurement.
• Accelerated brand awareness by driving a cadence of market announcements and market launches.
• Drove $110M in measurable marketing influenced pipeline and revenue to date.
• Lead always-on evolution of Samsung Ads brand narrative to align with market growth and maturity.
• Spearheaded employee engagement and culture development including town halls, awards, and sales conferences.

Responsible for marketing design, execution, and go-to-market for Series B AI software startup.

• Led narrative and messaging across verticalized product portfolio.
• Co-owned $3M new closed/won business in 8 mos in CPG, grocery, and heavy equipment.
• Improved sales velocity by formalizing sales enablement for direct sales and partners.
• Developed portfolio with productized “on-ramp services” lowering the client acquisition barrier.

Pitch-lead/ spokesperson for 2 SAP incubator startups.

• Achieved $1M funding from SAP VC for two-sided exchange platform for grocery/CPG category management and promotions.
• Led funding pitch development and presentations encompassing business plan, commercial, and financial model.