Debadri Sengupta
Category Manager-Ecommerce
Bangalore
Summary
Versatile with experience propelling sales, procurement, pricing, relationship management which includes enhancing vendor relationships, and improving overall sales performance. Developed and built upon strong knowledge of home category through market and competitor research, having an experience of Both Offline and Online Marketplaces.
Overview
8
8
years of professional experience
Work History
Category Manager
Syska Led Lights Pvt Ltd
Bangalore
10.2021 - Current
- Onboarding Sellers with exceptional terms of trades
- Sales Budgeting and Planning.
- Reduced unhealthy inventory with pricing strategy, promotion, and marketing. -
- Improved the vendor fill rates by a healthy vendor relationship.
- Introduction of Categories and new launches of the Brand in Flipkart ,Amazon and other Marketplaces (Alpha,Clicktech,E trade,KKOC Aligned sellers of Amz and FK)
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Responsible for Overall Sales Driven in my category (Lighting,Extension cords,Wires)
- Forecasting of Product in each category as per Sales Plan
- Co-ordination with Commercial , Supply Chain & Warehouse to ensure smooth transaction
Category Manager
Ficosa Retail Services Pvt Ltd
Mumbai
09.2020 - 09.2021
- Brands and Categories-Kitchen and Home, Managed working relationships with corporate team, vendors, and divisions
- Assessing the assortment across various brands and shortlisting requirements basis current market trends
- Oversaw launch of new SKUs, pricing strategies, and product solutions
- Work on the road map for new product launches Ensure timely replenishment by considering the forward cover
- Category planning - Monthly
- Negotiating agreements with suppliers to manage inventory, quality and cost/margins
- Collaborating with brands to determine competitive pricing for each product category
- Scaling-up newly launched products with the help of channel promotions Cross
- Functioning with different teams, viz
- Accounts & Finance, Supply Chain etc
- Ecommerce -Marketplace :Oversee day to day marketplace operations for various marketplace, viz
- Amazon, Flipkart etc
- Catalog and content management for various marketplace channels Devise strategies to push slow-moving products
- Collaborating with marketplaces to determine competitive pricing and promotional activities for each product category
- Partner with Marketing Team to initiate Onsite campaigns and promotions Analyzed data to determine industry and consumer trends
- Reviewing supply levels and aging inventory to forecast purchasing needs Monitor website reporting statistics; reviews weekly/monthly reporting and analytics Analyzing relevant data to determine go forward strategies
- Work closely with marketplace partners to build clear strategies around improving sales performance, awareness, and ultimate consumer experience.
Senior Category Executive
Praxis Home Retail Limited, HomeTown-Future Group
Mumbai
12.2018 - 09.2020
- Measured effectiveness of customer success by defining operational metrics, tracking systems and reporting to management
- Developed and implemented comprehensive sales and assortment plan to achieve designated group sales objectives consistent with overall company short and long-term objectives
- Managing product portfolio of Home Improvement Category consisting of Bath Luxury SKUs(Imported),Godrej Safes, other local Brand products (Product Gap Analysis, NPI Liquidation)
- Demand and Stocks planning (Replenishment model), Product Pricing (for locally sourced and imported products)
- Built strong relationships with Store team through positive attitude and attentive response
- Worked on parameters: Vendor management ,Product selection, Product mix, Product pricing, Product display Planning, Inventory control, Merchandising.
Department Manager
Praxis Home Retail Limited
12.2017 - 12.2018
- HomeTown –Future Group – Guwahati, Assam Championed customer service standards to consistently meet targets
- Coordinated smooth department receiving, inventory storage, and product management
- Handled personnel issues in-person through effective motivational and disciplinary strategies
- Resolved escalated issues with positive approach, persuasive communication skills, and effective conflict management strategies
- Stocked, rotated, and marked product to maintain displays and promote sales
- Supervised day-to-day employee activities and Cross department functions, including setting assignments and coordinating schedules
- Taught employees to provide prompt and courteous service and how to handle many situations without input
- Engaged customers in friendly conversation and effectively implemented suggestive selling techniques
- Implemented and improved merchandising strategies to achieve department as well as store sales goals
- Implemented mentoring programs to bring new staff up to speed quickly
- Managed corporate Clients and cross selling, BTL activities
Territory Sales Manager
Asian Paints Ltd
Patna
05.2017 - 12.2017
- Mapping & Appointment of Distributors Network Expansion by appointing Retailers within the Distributors network
- Achieving Sales Target as per Sales Budget Planning & execution Plumber meet activities of Retailers Generating business for the Retailer
- POP and merchandising, collections
- Ensuring best possible customer service in my designated territory.
Relationship Executive
Praxis Home Retail Limited, HomeTown –Future Group
Kolkata
02.2015 - 05.2017
- Met regularly with customers to enhance relationships and look for new business opportunities
- Employed consultative selling skills and call reporting plans to improve clients' experiences
- Used CRM system to track client activity, produce reports, and manage pipeline
- Interacted professionally with customers, informing individuals of sales promotions and driving product interest
- Engaged customers and built connections to drive long-term sales
- Resolved customer issues quickly to recapture the customer's loyalty and maintain the sale
- Worked as a Front end Sales team member, analyzing customer needs and provide products solution as per customers need and achieving sales targets (ABP)
Education
MBA - Marketing
Eastern Institute For Integrated Learning In Management
BBA - Management
Raj College
Pre-Degree - Humanities(Eco-Geo-Math
Uttar Siksha Sadana-Santiniketan-Visva Bharati
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Siksha Satra, Visva Bharati
Skills
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Timeline
Category Manager
Syska Led Lights Pvt Ltd
10.2021 - Current
Category Manager
Ficosa Retail Services Pvt Ltd
09.2020 - 09.2021
Senior Category Executive
Praxis Home Retail Limited, HomeTown-Future Group
12.2018 - 09.2020
Department Manager
Praxis Home Retail Limited
12.2017 - 12.2018
Territory Sales Manager
Asian Paints Ltd
05.2017 - 12.2017
Relationship Executive
Praxis Home Retail Limited, HomeTown –Future Group
02.2015 - 05.2017
MBA - Marketing
Eastern Institute For Integrated Learning In Management
BBA - Management
Raj College
Pre-Degree - Humanities(Eco-Geo-Math
Uttar Siksha Sadana-Santiniketan-Visva Bharati
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Siksha Satra, Visva Bharati
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