Debbie-Ann Myers MBA B.Ed

• I create marketing strategies to launch and market new promotions aimed at increasing brand awareness and sales growth
• Outsource suppliers for marketing promotions in accordance with budgets
• From concept to actualization, I design and propose marketing plans including media kits, consumer promotion, digital/social media while ensuring that marketing strategies align with overall business strategy
• Forecasts market trends in the local lubricants industry and provide analysis and recommendations to the franchisers.
• Collaborated with clients to develop action plans to address specific challenges and objectives.
• Developed and implemented customized strategies to meet client needs.
• Participated in training and managing new hires to bring new team members up to speed.
• Provided advice on operational processes, business development initiatives, organizational changes and other areas of improvement.
• Reviewed existing policies and procedures and suggested improvements where necessary.
• Prepared accurate and concise reports, conveying progress, issues and solutions.
• Analyzed complex information from multiple sources to identify patterns or trends that could be used as a basis for decision-making.
• Maintained strong relationships with key stakeholders throughout the duration of the project lifecycle.
• Developed and implemented new procedures to facilitate business growth.
• Created comprehensive reports on project progress and results for clients.
• Organized meetings between stakeholders to discuss project details and timelines.
• Identified potential risks associated with proposed solutions or projects.
• Collaborated with stakeholders to gain complete understanding of project goals and objectives.
• Drafted proposals outlining solutions to identified issues in the organization.
• Developed solutions tailored specifically to each client's unique needs while staying within their allocated budgets.

• Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals.
• Utilized expert negotiation, closing and marketing skills while ensuring dynamic customer response and follow-up.
• Followed up with existing customers to generate new prospective buyers through referrals.
• Monitored customer satisfaction levels and took corrective action when needed.
• Mentored and directed employees by conducting one-on-one meetings with salespeople.
• Stayed up-to-date on extensive company products and services.
• Maintained department profitability while controlling expenses and promoting customer satisfaction.
• Created weekly and monthly reports on sales performance, goals, and objectives.
• Developed and implemented strategies to increase sales revenue.
• Maintained accurate records of all transactions in the company's CRM system.
• Reviewed inventory data to make adjustments, evaluate forecasts and meet demands.
• Managed staff of 10 sales representatives, providing guidance and support as needed.
• Reviewed KPIs daily and implemented critical adjustments to increase performance for each metric.
• Ensured compliance with applicable laws and regulations related to sales activities.
• Negotiated contracts with vendors and suppliers for better pricing terms.
• Coordinated with other departments to ensure timely delivery of products or services to customers.
• Utilized established sales techniques and persuasive communication skills to meet personal sales objectives.
• Conducted regular training sessions for new sales personnel.
• Analyzed competitor strategies to gain an edge over them in the marketplace.
• Collaborated with marketing team to develop promotional campaigns.
• Assisted in developing pricing models for various products or services offered by the company.
• Organized trade shows, conferences, and seminars to promote the company's products and services.
• Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
• Tracked monthly sales to generate reports for business development planning.
• Maintained professional network of potential clients and business opportunities.

• Supervised a team of sales representatives within the assigned territory.
• Prepared weekly and monthly reports on sales performance against targets.
• Created and managed relationships with key customers in the region.
• Trained team members on customer service strategies and techniques.
• Penetrated new markets by investigating competitor products, services and trends.
• Developed and implemented sales plans to achieve regional goals.

Results

• 2015 – 115% over volume/units target (LPG bulk)
• 2016 - 104% over volume/units target and 106% GP target
• 2017 - 103% over volume/units target and 103% GP target
• 2018- 101% over volume target & 100% GP target
• 2019- 102% over volume target & 100% GP target

• Team lead on several boiler conversions projects in the hotel, fast food and manufacturing segment (diesel to LPG) in the commercial division across Jamaica and several Caribbean islands.
• Drove sales initiatives that increased market share brand development and awareness. iv. Conceptualized successful consumer and dealer loyalty promotions.
• Coordinated and executed over 25 LPG safety training islandwide.
• Led sales teams between 5-7 trade development representatives across north and south Jamaica with trade visits, coaching and development and guiding sales initiatives.
• Implemented customer service initiatives to ensure satisfaction with product offerings and services.
• Created presentations for potential customers outlining product features, benefits, and value propositions.
• Introduced new products into existing markets through targeted promotions.
• Tracked budget expenditures related to travel costs, advertising expenses.
• Negotiated contracts with customers to secure long-term business partnerships.
• Conducted market research to identify trends and uncover new opportunities for growth.
• Performed periodic reviews of customer accounts to ensure compliance with terms.
• Established effective communication channels between customers and company personnel.
• Coordinated meetings between clients and company representatives when necessary.
• Collaborated with internal teams to develop marketing materials that support sales efforts.
• Maintained up-to-date knowledge of industry developments and competitive landscape.
• Monitored performance metrics to assess progress against goals set for the territory.
• Devised territory sales plans to exceed revenue and market penetration goals.
• Developed solid connections with customers to promote products.

• Host and News Anchor Suncity Morning Show
• Writer and producer of current affairs content
• Conducted over 100 radio interviews with heads of government, politicians, organizational leaders and entertainers
• Voice over for on-air advertisements and promotions
• Hosted an estimated 50 live outside broadcasts for corporate, and social events