Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Intern

Debbie Feinberg

San Diego,CA

Summary

Seeking a marketing leadership role in a healthcare or consumer product company. History of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand in the for-profit and non-profit sectors. Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader.

Overview

28
28
years of professional experience

Work History

Principal/Owner

JUMPSTART SAN DIEGO
San Diego, CA
01.2013 - Current
  • Uses knowledge of market trends to create value-added solutions resulting in increased website visitors and lead generation.
  • Establishes foundational processes for business operations.
  • Recommends enhancements and process improvements of organization's systems and programs.
  • Creates and develops detailed work plans to meet business priorities and deadlines.

Vice President of Marketing

SENSE-BIODETECTION, LTD
United Kingdom And Boston, MA
09.2021 - 02.2023
  • Created strategic service roadmaps for new initiatives.
  • Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
  • Oversaw and guided brand marketing programs to optimize user product experience.
  • Drove company branding efforts to increase market presence and brand recognition.
  • Created official company page on various social media platforms to facilitate interaction with customers including tripling of social media followers in 15 months.

Vice President of Marketing

HUMAN LONGEVITY, INC.
San Diego, CA
07.2019 - 07.2020
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
  • Increased consumer retention by reactivating dormant consumers through retention campaigns.

Senior Director, Marketing

ADVANCEMENT VIA INDIVIDUAL DETERMINATION (AVID)
San Diego, CA
11.2014 - 05.2019
  • Implemented strong lead generation system, national public relations program, development expansion and social media implementation to raise awareness of brand
  • Formed strategic partnerships and connected with potential clients to drive business development.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.

Executive Director, Marketing

ACCUMETRICS
San Diego, CA
01.2009 - 06.2014
  • Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Initiated strategy to drive company growth and increase market share and profitability including implementation of telesales program to increase awareness including over 1000+ new leads
  • Oversaw divisional marketing, advertising and new product development.
  • Promoted from initial hire as Associate Director, Product and Channel Marketing

Director of Marketing and Business Development

QUIDEL CORPORATION
San Diego, CA
01.1999 - 01.2009
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Built and held brand share for QuickVue brand products in infectious disease and reproductive health including influenza category which grew to 70% share in 6 years post-launch in US with similar growth in Japan
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skill
  • Wrote and distributed press releases to increase brand visibility.
  • Initially hired as Product Manager and was promoted.

Director of Marketing

WOODSIDE BIOMEDICAL, INC
San Diego, CA
01.1996 - 12.1999
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Worked with graphic designers and writers to establish theme and tone for content.

Consumer Product Manager

ThermoScan Ear Thermometer
San Diego, CA
01.1995 - 06.1996
  • Reviewed new opportunities to drive business strategy at planning sessions for novel ear thermometer.
  • Coordinated design meetings and decisions with internal departments and teams.
  • Spearheaded collaborative efforts to bring products to market.

Education

Bachelor of Arts - Political Science

UCLA
Los Angeles, CA

Medical Marketing Course Certification -

Anderson School
Los Angeles, CA
05.1996

Skills

  • Promotional Campaigns
  • Market Planning and Execution
  • Web Traffic
  • Product Marketing
  • Market Analysis
  • Strategic Marketing
  • Product Promotion
  • Lead Generation
  • Digital Marketing
  • New Product Development
  • Key Performance Indicators (KPIs)
  • Public Relations Campaigns

Additional Information

  • YWCA TWIN leadership award
  • EFFIE award for consumer advertising
  • Cardinal Rising Star award for sales and marketing strength
  • Best WEB Site, Education Category - AVID
  • Founding member, Professional Women in Healthcare (PWH) mypwh.org
  • Member, past Board Member, National Association of Women Business Owners - San Diego (NAWBO)
  • Fund raiser, Volunteer, Susan Komen 3 Day Walk

Timeline

Vice President of Marketing

SENSE-BIODETECTION, LTD
09.2021 - 02.2023

Vice President of Marketing

HUMAN LONGEVITY, INC.
07.2019 - 07.2020

Senior Director, Marketing

ADVANCEMENT VIA INDIVIDUAL DETERMINATION (AVID)
11.2014 - 05.2019

Principal/Owner

JUMPSTART SAN DIEGO
01.2013 - Current

Executive Director, Marketing

ACCUMETRICS
01.2009 - 06.2014

Director of Marketing and Business Development

QUIDEL CORPORATION
01.1999 - 01.2009

Director of Marketing

WOODSIDE BIOMEDICAL, INC
01.1996 - 12.1999

Consumer Product Manager

ThermoScan Ear Thermometer
01.1995 - 06.1996

Bachelor of Arts - Political Science

UCLA

Medical Marketing Course Certification -

Anderson School

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Debbie Feinberg