Debbie Fletcher Black
Waldport,OR
Summary
Results-driven Copywriter offering over 20 years of client-focused service, project management and business-generating content production. Skilled professional with core strengths in leadership and goal alignment across teams and external agencies. Proficient at cultivating and retaining key client relationships and business partnerships.
Overview
24
24
years of professional experience
Work History
Freelance Content Writer
Self Employed Writer
04.2011 - Current
- Strengthened content by thoroughly editing and proofreading content [Number] times prior to submission.
- Proofread and edited [Type] posts to prepare for publication.
- Conducted extensive internet research to provide facts and statistics for articles and blogs.
- Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
Fashion Blogger
Sojourn
06.2017 - 11.2019
- Researched creative topics to write, edit and create layouts for new articles and features.
- Published regular pieces on [Subject] to blog.
- Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
- Maintained aesthetics of blog through images and troubleshooting issues.
- Implemented SEO strategies to optimize web content for search engines.
- Pitched blog post ideas to [Client name] and wrote for target audience demographics and preferences.
- Created dynamic graphics to accompany blog posts.
- Produced original, creative content for promotional advertisements and marketing materials.
- Managed competing deadlines with efficiency.
- Customized brand message to reach and capture target audience interest and drive engagement.
President of Business Development
Hair Care Company
12.2013 - 05.2018
- Evaluated current service needs and product satisfaction levels with established customers to improve offerings.
- Developed short-term and long-term sales objectives and strategic plans to meet market needs.
- Developed and implemented value-added strategies to increase profitability, expand market share and cement customer relationships.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Created strategic and tactical sales initiatives for forward planning to meet key objectives.
Business Development Manager
Eufora
02.2006 - 04.2011
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Worked with existing customers to increase purchases of products and services.
- Negotiated, prepared and signed contracts with clients.
- Performed research to uncover potential target areas, markets and industries.
- Represented company and promoted products at conferences and trade association meetings.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Created reports and presentations detailing business development activities.
Education
Associate of Arts - Technical Writing
Chemeketa Community College
Salem, OR06.1998
Skills
- News Writing Skills
- News Stories
- Social Media Platforms
- Quality Deliverables
- Internal Communications
- Concept Development
- Active Listening
- Creative Writing
Timeline
Fashion Blogger
Sojourn
06.2017 - 11.2019
President of Business Development
Hair Care Company
12.2013 - 05.2018
Freelance Content Writer
Self Employed Writer
04.2011 - Current
Business Development Manager
Eufora
02.2006 - 04.2011
Associate of Arts - Technical Writing
Chemeketa Community College
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