Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Debbie Garcia

Chino Hills,CA

Summary

US Wholesale Sales Director with extensive experience in Women's Casual Denim Lifestyle and Better dresses and sportswear apparel. Proven track record in opening new accounts and growing existing businesses, driven by building the right merchandise assortments, establishing strong relationships, and always with an emphasis on profitability.

Overview

31
31
years of professional experience

Work History

Director of Sales

Wishlist Apparel, LLC.
Commerce, CA
08.2020 - Current

Developed presentations, engaged participants and offered independent business strategies to cultivate sales and team building and strengthen relationships between company and independent sales force.

Presented innovative ideas to stakeholders and customers, driving new programs and sales initiatives.

Promoted products at trade shows across region, enhancing connections with prospects and market penetration.

West Coast Sales Director

True Religion
Manhattan Beach, CA
06.2017 - 07.2020

Manage all aspects of the major and specialty store business handled out of the Los Angeles office, representing more than half of the company's US wholesale business

Maintain a multi-channel account structure that includes Nordstrom, Dillard's, Costco, Macy's, Belk, Nexcom, AAFES, Nordstrom Rack, Saks Off 5th, TJMaxx, Ross, Amazon, and Zulily

Collaborate with EVP of Global Sales to develop sales forecasts and monitor progress

partner with merchandising and product development counterparts to address key account product needs

Senior Account Executive

Mighty Fine Inc.
Los Angeles, CA
12.2014 - 02.2017

Developed and maintained a $15 Million account base comprised of Kohl's, JC Penney, Macy's, Lord & Taylor for Junior Plus, Missy, Tweens, and Toddler

Launched Missy branded and private label for Kohl's and Macy's, including merchandising and structuring core and exclusive line presentations

VP Sales

Liverpool Denim / Celebrity Pink Jeans
Montebello, CA
12.2010 - 12.2014

Developed and maintained a quality account base of $12 Million

Key accounts included Wet Seal, Papaya Stores, Agaci' Stores, Love Culture, Beall's Department Stores, Styles for Less, Nordstrom, The Buckle, Tilly's, Lord & Taylor, Bloomingdale's, Dillard's and Boscov's

Launched and built the new Missy moderate brand Celebrity Gold

Managed special pricing for Junior's and Missy divisions including TJMaxx, Winners, Ross, Burlington Stores, Cato/Its Fashion, Gabriel Bros

Sr. Account Executive

Paris Blues LLC
COmpton, CA
12.2005 - 09.2010

Maintained a $25 Million account structure that included Kohl's, JC Penney, Federated, Alloy, Tilly's, Stage Stores, 579, Cato/Its Fashion, Beall's, Fred Meyer, Arden B, and Styles For Less

Sr. Account Executive

Apparel LTD / Dickies Girl
Los Angeles, CA
04.2003 - 12.2005

Maintained a $12 Million account structure that included all of Federated Department Stores, Dillard's, Stage Stores, Nordstrom, The Buckle, and Glick's Department Stores

Regional Sales Manager

Lucky Brand Jeans
Vernon, CA
12.1994 - 04.2003

Maintained a $30 Million account base with major department stores including Nordstrom, Macy's West, Parisians, Marshall Field's, The Bon Marche, and Meier & Frank

Education

Bachelor of Science - Business Administration

Cal State University
Los Angeles, CA

Skills

  • Sales
  • Planning and Forecasting
  • Merchandising
  • Product Development
  • NuOrder, Full Circle, and SalesForce
  • Microsoft Suite (Excel &Word)
  • Sales territory growth
  • Sales tracking
  • Team leadership
  • Networking skills

Personal Information

Title:

Timeline

Director of Sales

Wishlist Apparel, LLC.
08.2020 - Current

West Coast Sales Director

True Religion
06.2017 - 07.2020

Senior Account Executive

Mighty Fine Inc.
12.2014 - 02.2017

VP Sales

Liverpool Denim / Celebrity Pink Jeans
12.2010 - 12.2014

Sr. Account Executive

Paris Blues LLC
12.2005 - 09.2010

Sr. Account Executive

Apparel LTD / Dickies Girl
04.2003 - 12.2005

Regional Sales Manager

Lucky Brand Jeans
12.1994 - 04.2003

Bachelor of Science - Business Administration

Cal State University