Debbie Ives

Full-time contractor for 2-3 dedicated clients: Dive deep into offerings, audience, and goals to clarify brand voice and create effective product messaging. Develop marketing strategy, plan initiatives, and execute all campaigns.

• Drove product launch from crowdfunding to $100K in revenue within 18 months.
• Raised brand awareness 47%, doubling walk-in sales, increasing online leads 179%, organic search traffic 67%, direct website traffic 79%, and social media traffic 16% by building SEO-driven website, and profitable paid search and email marketing campaigns.
• Reduced PPC spend 67% while increasing conversion 8% and ROAS 120% through campaign restructuring, keyword optimization and creative improvements.

Head of Consumer Marketing: Drove consumer product development, marketing initiatives, and website development. Led team of marketers, designers, copywriter, software developers, and customer support.

• Reversed recurring annual losses by implementing tiered pricing, increasing customer lifetime value, incorporating in-product promotions, digital advertising campaigns, and strategic cost reductions.
• Achieved competitive parity and laid foundation for expanded product line through revised messaging, positioning, pricing, and product upgrades.
• Managed $1.4M annual budget.

Developed strategy, executed campaigns, and provided oversight and leadership for creative team.

• Grew sales volume 20% and revenue 90% via product launch and go-to-market initiatives.
• Improved customer retention 12% through strategic billing, and retention programs, expanding online support, and empowering service team with advanced training.