Summary
Overview
Work History
Education
Skills
Websites
Awards
Timeline
Generic

Debbie Jones

Wylie,TX

Summary

Innovative Marketing leader with 25+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

30
30
years of professional experience

Work History

Marketing Director

S2 Equities
04.2024 - 09.2024
  • Developed strategic marketing objectives and branding development
  • Created and maintained a marketing budget within budget for 8 different entities
  • Optimized SEO with keywords and boosting leads and managed Google Tag Manager for tracking
  • Responsible for marketing plans tailored to new incoming business
  • Measure social media presence and performance on an on-going basis
  • Provided marketing recommendations for platforms ensuring growth in business
  • Marketing collateral designs, website creativity and branding

Regional Marketing Director

Willow Bridge Property Company
03.2017 - 05.2023
  • Supervised marketing initiatives for 28 properties across North Texas and Louisiana, ensuring alignment with overall business objectives
  • Developed custom marketing strategies for diverse asset types, driving positive outcomes
  • Tracked and analyzed website patterns, search engine rankings, and KPIs
  • Enhanced SEO using targeted keywords to drive lead generation
  • Led strategic marketing and branding initiatives to support new business growth
  • Cultivated strategic marketing efforts, fostering positive client engagement, and prioritizing weekly communication to meet and exceed client expectations
  • Designed and created compelling property branding, including custom websites, logos, and collateral
  • Educated employees individually, enhancing their market-driven data knowledge and contributing to a skilled and informed team
  • Led social media efforts, boosting online visibility, and audience engagement
  • Created marketing plans tailored to the budget for each asset, orchestrating marketing budgets to maximize spending effectiveness
  • Established and maintained solid business relationships with vendors, ensuring seamless collaboration and advantageous partnerships
  • Accredited for successful brochure and collateral designs, showcasing creativity and a keen eye for branding
  • Ensured memorable resident experiences for individual assets, contributing to overall talent satisfaction and retention
  • Demonstrated a sophisticated style in outreach marketing, contributing to the overall brand image

Senior Regional Learning & Talent Director

Willow Bridge Property Company
03.1995 - 03.2017
  • Responsible for onboarding new team members effectively
  • Provided guidance and direction to new employees regarding organizational and operational processes
  • Instrumental in creating, implementing, and monitoring new curriculum
  • Knowledge of effective learning and development methods
  • Organized and monitored e-learning courses, compliance expectations, and policy updates
  • Responsible for coaching employees one-on-one to improve their sales presentations
  • Empowering and leading a team of certified trainers to facilitate in-person training
  • Passionate in staff development, mentoring, and coaching up for internal promotions
  • Kept a pulse on industry trends, new tools, and best practices to incorporate into our approach
  • The advocate of continuous learning, instilling a growth mindset in our team members and fostering a culture of curiosity and innovation

Education

Marketing

Richland College
Dallas, TX

Skills

  • Data Analysis Using Google Analytics
  • SEO/SEM
  • Digital Reputation Solutions
  • Social Media Management
  • Digital Content Development
  • Event Management
  • Strategic Business Development
  • Market Expansion Facilitation
  • Campaign management
  • Marketing Performance Evaluation
  • Campaign development
  • Marketing campaign development
  • Digital marketing
  • Content creation
  • Analytics and SEO
  • Competitive analysis
  • Brand positioning

Websites

Awards

  • Rookie of the Year
  • Certified Trainer of The Year
  • Leasing & Marketing of The Year
  • Gold Medallion Highest Achievement Award
  • AATC - Star Award
  • Regional Learning & Talent Award

Timeline

Marketing Director

S2 Equities
04.2024 - 09.2024

Regional Marketing Director

Willow Bridge Property Company
03.2017 - 05.2023

Senior Regional Learning & Talent Director

Willow Bridge Property Company
03.1995 - 03.2017

Marketing

Richland College

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Debbie Jones