Debbie Jovel

• Spearheaded creative direction for Topsville, GWKids & The Golden Touch Group's licensed brands Wonderluxe, derek heart and Rachel Zoe
• Grew Rachel Zoe brand by 85%, expanding from 50,000 to 350,000 units
• Directed trend, color, fabric, materials, and key looks across multiple brands
• Established design processes and mentored teams
• Create sustainable upcycled designs under Upcycled by Viola Jovel

• Launched easy-peasy, an organic and sustainable brand, managing all aspects of design and brand development
• Oversaw creative direction for Garanimals
• Developed seasonal direction including color, fabric, print, pattern, silhouette & key trends
• Merchandised assortments balancing trends, best sellers, and business objectives
• Presented collections to Walmart buying teams
• Directed seasonal marketing, look books, and social media content
• Managed budgets and calendars for design teams
• Conducted trend research through domestic and international travel

• Led creative direction for Footwear, Accessories & Jewelry across all lines
• Managed design teams, creating original designs for multiple categories
• Collaborated on creative strategies and assortment balance with CMO and cross-functional partners
• Presented key trends to press and influencers; collaborated on in-store and social media merchandising
• Identified new product categories and implemented strategic plans
• Managed relationships with licensing partners and suppliers
• Attended Customer Focus Groups to understand C&A customer buying habits
• Conducted extensive trend research, development & sourcing across Europe, Asia & USA

• Progressed through multiple leadership roles, driving innovation and growth across various product categories

Senior Director of Non-Apparel Product Design & Development (04/2010 - 11/2013)

• Managed design teams across shoes, accessories, jewelry & supply goods
• Identified trends and implemented a trend speed pipeline
• Streamlined shoe production, saving $2.26 Million
• Increased shoe business by 3% and beat plan by 9% ($2.679 Million) in first season
• Achieved record growth for constructed shoes: +147% comp on reinvented flip-flops and ballet shoes
• Created "Accessories Destination" with visual merchandising and marketing teams

Senior Director of Women's Design & Development (09/2007 - 04/2010)

• Led design teams in knits, active wear, intimates, swimwear, fleece, sweaters & graphics
• Managed departments accounting for 16.8% of total Brand Retail
• Spearheaded seasonal concepts and "Big Ideas" driving innovation for ON Women's Department
• Grew dress business to $123 Million, highest in company history
• Reinvented FUNdamentals line, improving design, fit, color, fabrics & silhouettes
• Launched GOGA Active Line, achieving +36% above projected retail sales in first season

Director of Newborn & Toddler Girl Product Design & Development (03/2004 - 09/2007)

• Created seasonal collections for Toddler Girl, Newborn, Accessories and Footwear
• Managed design team transition from NYC to San Francisco
• Improved department sales by +5 comp above projection, reaching $260 Million year-end
• Introduced Value Assortment of denim & knits and Special Edition Fashion Collection