Debbie Leifer
Edmond,OK
Summary
Sales and Marketing professional with 11+ years of experience in Food Service and Building Materials Industries. Proven track record in developing and executing strategic plans, managing cross-functional teams, and achieving revenue, profit, and corporate goals.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Marketing Director
SDI Consulting
Edmond, OK
01.2019 - Current
- Provided guidance to small businesses in achieving their sales objectives through comprehensive understanding of market dynamics and go-to-market strategies
- Enhanced product content for a medium-sized firm, leading to a $300K surge in e-commerce revenue.
- Planned small business anniversary event, generating numerous new business leads and increasing annual revenue by $435K with minimal investment.
Category Manager, Food Safety Technology
DayMark Safety Systems
Bowling Green, OH
06.2021 - 05.2024
- Managed food safety product category for various food service market segments, such as restaurants, convenience stores, grocery stores, and on-site dining services.
- Achieved a 2.5 basis point increase in margins through the enhancement of product assortment
- Led cross functional team in developing cadence for assessing non-performing inventory resulting in a 63% decrease of slow moving stock
- Developed comprehensive voice of the customer (VOC) protocols in collaboration with Sales Team
- Utilized VOC findings to create a clear and actionable five-year strategic product roadmap.
- Utilized analytics software such as Excel, and Power BI to track KPIs related to category performance.
- Reviewed competitor activity in order to stay ahead of industry changes.
Private Events Manager
ClubCorp LLC
Ft Worth, TX
05.2020 - 05.2021
- Managed all aspects of private event revenue at Oak Tree Country Club, ensuring profitability through effective marketing, selling, planning, and execution
- Increased closing percentage from 10% to 21% through comprehensive competitive market analysis and strategic adjustments to product offerings, go-to-market strategy, and pricing.
- Fostered member relationships, establishing trust and ensuring flawlessly executed events
- Achieved revenue generation in 2020 despite the unprecedented pandemic restrictions, amounting to 72% of the previous year's revenue.
Account Manager
Professional Flooring Supply
Oklahoma City, OK
10.2017 - 01.2019
- Ensured accomplishment of B2B sales and margin objectives within designated region
- Generated new leads and acquired new clients through strategic relationship building resulting in a significant increase of 20% in market share.
- Delivered persuasive presentations to architects at design firms, resulting in increased specifications and future revenue exceeding $100K.
- Exceeded annual sales target by 18%, elevating the territory's revenue from $2.6M to $3.2M.
Senior Product Marketing Manager
CFS Brands
Oklahoma City, OK
01.2013 - 02.2017
- Recruited as Product Manager with a subsequent promotion to senior level, recognized for exceptional category and team leadership skills.
- Consistently surpassed revenue targets for a $67 million product line comprising of over 5,000 items sold across various markets including Food Service, Janitorial, and Healthcare.
- Generated over $2.5M in new business by successfully launching innovative products and customer-specific programs.
- Initiated cost savings projects with cross-functional teams to devise and execute non-productive inventory reduction strategy resulting in $200k improvement.
- Led development of promotional materials including brochures, website content, videos, webinars, whitepapers, and case studies.
Director of Sales
MD Building Products
Oklahoma City, OK
03.2012 - 01.2013
- Promoted to Director of Sales, responsible for an $8M product portfolio. Identified growth opportunities and developed strategies for entering new markets in a highly competitive industry.
- Led a team consisting of five sales managers and eleven manufacturer representatives.
- Developed and executed strategic growth plan, capturing new business and increasing annual revenue by $1.2M.
Marketing Manager
MD Building Products
Oklahoma City, OK
09.2008 - 03.2012
- Positioned $5M product category for growth in highly competitive home improvement market
- Served as a brand ambassador for products licensed by the DuPont Brand Licensing team
- Launched category expansion increasing total revenue by $2M
- Created and implemented a dynamic product merchandising concept that accelerated growth of $1M at the nation's largest home improvement retailer.
- Received Golden Hammer Award for B2C packaging, recognized for Excellence in Packaging.
Education
Bachelor of Business Administration – Finance -
University of Central Oklahoma
Edmond, OKKelley School of Business – Leadership Development Program -
Indiana University
Bloomington, INSkills
- Teamwork and Collaboration
- Data-driven decision-making
- KPI Tracking
- Interpersonal Communication
- Strong Business Acumen
- Product Vision and Strategy
- Critical Thinking
- Financial Management
Certification
- ServSafe Certification
- Jeffrey Gitomer Sales Training
- The Oz Principle, Accountability Training
Timeline
Category Manager, Food Safety Technology
DayMark Safety Systems
06.2021 - 05.2024
Private Events Manager
ClubCorp LLC
05.2020 - 05.2021
Marketing Director
SDI Consulting
01.2019 - Current
Account Manager
Professional Flooring Supply
10.2017 - 01.2019
Senior Product Marketing Manager
CFS Brands
01.2013 - 02.2017
Director of Sales
MD Building Products
03.2012 - 01.2013
Marketing Manager
MD Building Products
09.2008 - 03.2012
Bachelor of Business Administration – Finance -
University of Central Oklahoma
Kelley School of Business – Leadership Development Program -
Indiana University