Debbie Pahler
Scottsdale,Arizona
Summary
Restaurant, fine dining, customer service. Extensive wine eith WSET 2 ans CSW. Wine sales, educating the public about wine
Overview
16
16
years of professional experience
2
2
Certification
Work History
Liquor Manager,Wine Steward
Albertsons
09.2020 - Current
- Built strong customer relationships by personalizing and executing special orders with greater customer satisfaction
- Coordinated corporate meetings to plan holiday initiatives and wine tastings to accelerate sales
- Assisted customers throughout shopping experience and educated on product qualities to help in making better purchasing decisions
- Maintained all corporate schematics, ensuring full accuracy and confidentiality.
- Represented establishment professionally with guests and earned consistent repeat and referral business.
- Handled questions and concerns skillfully and redirected customers toward higher profit items to increase per-ticket revenue.
- Answered customers' questions, recommended items, and recorded order information.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals, and walk-in business.
- Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
Wine/Sales Specialist
HIGH COUNTRY BEVERAGE
05.2018 - 09.2019
- Oversee sales and distribution of major brand products across designated territory to meet sales and distribution goals
- Plan and execute promotional campaigns to improve brand awareness and implemented compelling sales techniques
- Maintain stock in accordance with merchandizing standards to meet customer demand and buying behavior while ensuring product quality
- Implement best working practices in order to achieve retail account standards objectives.
- Key Accomplishments:
- Sales growth up to 35%
- Ten best sellers were placed in retail on repeal day
- Built long-term supplier relationships with vendors to establish quality and competitive pricing.
- Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
- Computed and created purchase orders to monitor stock levels, verify purchase requisitions and expedite customer orders.
- Analyzed current vendors and products to stay abreast of market trends and evaluate new suppliers.
- Placed orders for merchandise consistent with quality, quantity and other specification requirements.
- Interacted with vendors, store managers and other stakeholders to maintain on-time deliveries.
- Cultivated relationships with wholesalers and distributors to increase inventory availability.
Retail Chain Sales Specialist
YOUNG’S MARKET
09.2014 - 09.2017
- Sourced and purchased multiple products, including wine, liquor and beer, for Sprouts and other targeted locations across West Phoenix
- Collaborated effectively with vendors and suppliers to attain favorable terms and agreements
- Prepared and maintained retail documents and delivered exceptional customer services by educating customers on product advantages
- Maintained stock levels in accordance with market trends and customer demands, utilizing hand selling approach to sell sold beverages
- Conducted audits and provided latest information on beverages with no recent vintages listed on pricing tags.
- Key Accomplishments:
- Maintained full shelf space while increased sales
- Merchandise wines for better visibility to increase sales
- Led the sourcing and procurement of goods for 11 Costco warehouses across the metropolitan Phoenix area.
- Developed and sustained strong, long-term relationships with Costco members in order to drive repeat business for consistent sales.
- Established and maintained effective working relationship with coworkers for better wine placement high-range product ordering.
- Greeted customers, helped locate merchandise, and suggested suitable options.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Listened to customer needs and desires to identify and recommend optimal products.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Conducted product demonstrations to highlight features and redirect objections to positive aspects.
Wine Steward
SAFEWAY
01.2008 - 01.2014
- Built strong customer relationships by personalizing and executing special orders with greater customer satisfaction
- Coordinated corporate meetings to plan holiday initiatives and wine tastings to accelerate sales
- Assisted customers throughout shopping experience and educated on product qualities to help in making better purchasing decisions
- Maintained all corporate schematics, ensuring full accuracy and confidentiality.
- Key Accomplishments:
- Improved annual sales over 10% to 15% YOY on the basis of service quality and integrity.
- Contributed in minimizing the rate of theft in liquor department as well as facilitated department in product replenishment.
- Handled questions and concerns skillfully and redirected customers toward higher profit items to increase per-ticket revenue.
- Implemented new promotional strategies, dramatically increasing business.
- Answered customers' questions, recommended items, and recorded order information.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals, and walk-in business.
Education
Bachelors in Communication -
ARIZONA STATE UNIVERSITY
Tempe, ArizonaSkills
- Inventory Management
- Beverage Pricing
- Customer Complaint Resolution
- Loss Prevention Goals Monitoring
- Customer Engagement
- Public Speaking
- Customer Needs Assessments
- Product and Service Knowledge
- Guest Relations
- Customer Service
- Customer Feedback
- Guest Satisfaction
Certification
CSW, WSET2
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Liquor Manager,Wine Steward
Albertsons
09.2020 - Current
Wine/Sales Specialist
HIGH COUNTRY BEVERAGE
05.2018 - 09.2019
Retail Chain Sales Specialist
YOUNG’S MARKET
09.2014 - 09.2017
Wine Steward
SAFEWAY
01.2008 - 01.2014
Bachelors in Communication -
ARIZONA STATE UNIVERSITY