Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Debbie Smith-De Souza

Riverside,CA

Summary

Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.

Overview

30
30
years of professional experience

Work History

Senior Account Executive

Accelerate Learning Inc
09.2024 - Current
  • Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
  • Increased account retention by building strong relationships with clients and addressing their needs promptly.
  • Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
  • Cold called prospects to explain partnership benefits, representing company values.
  • Sold new products and services and developed new accounts to maximize revenue potential.
  • Motivated team members to meet and exceed sales targets.
  • Met existing customers to review current services and expand sales opportunities.

Senior Account Executive

Amplify
08.2021 - 09.2024
  • Exceeded 2022 and 2023 sales goals 120-150%
  • Leveraged established district relationships to increase pipeline to exceed yearly goals
  • Collaborate regularly with product development and marketing teams to generate successful selling campaigns
  • Research districts to identify new initiatives and trends to target new opportunities
  • Continue to increase my knowledge of the Amplify bookbag and uncover new opportunities
  • Increased account retention by building strong relationships with clients and addressing their needs promptly.
  • Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
  • Implemented sales strategies that consistently exceeded quarterly revenue targets.

Account Executive Language Arts

Benchmark Education
06.2016 - 08.2021
  • Exceeded sales goals, 2017, 2018, and 2021
  • Awarded Rookie of the Year, 2017 sold 14M
  • Established and maintained professional relationships with key district decision-makers prioritizing the customer's needs
  • Utilized internal resources and divisions to maximize solutions for customers
  • Work collaboratively across divisions to effectively sell educational solutions
  • Identified district-specific trends to inform senior management on areas of opportunity

Account Executive k-12 Supplemental and Core

Houghton Mifflin Harcourt Publishing Company
06.2009 - 06.2016
  • Exceeded sales goals 2010-2016
  • Invited to CEO CLUB- Cayman Island, 2016
  • Managed 34 districts in a K-12 multi-million dollar territory while consistently exceeding quarterly goals
  • Sold Supplemental material covering 72 districts
  • Worked collaboratively across division to effectively sell educational solutions
  • Recognized by my customers and colleagues as a team player
  • Successfully sold intensive intervention supplemental materials, 2010-2014
  • Identified new markets selling curriculum across divisions within HMH: Digital Curriculum Solutions, Riverside Assessment material, Traditional Basal programs, Advance Placement material and Supplemental material

Sales Consultant (Part-time, Independent Contractor)

04.2008 - 06.2009
  • Launched successful pilot programs that resulted in District Wide Math Adoptions throughout southern California
  • Managed multiple pilot programs and met regularly with individual teachers
  • Trained elementary teachers in multiple districts
  • Introduced innovative ways to teach lessons for specialized needs in districts
  • Recognized by district curriculum directors for highly successful, engaging trainings
  • Developed email campaigns to promote new products

Sales Consultant (Part-time, Independent Contractor)

McGraw-Hill Companies
01.2006 - 04.2008
  • Recognized for excellent follow-up with piloting teachers
  • Supported Southern California sales representatives with sales presentations
  • Established and maintained professional relationships within districts

Sales Representative

Quaker Oats Company - Gatorade Division
01.1997 - 08.1998
  • New site acquisition for national startup division for Gatorade
  • Acquired vending sights and food service accounts by generating business through 100% cold calling
  • Managed strategic vend partners and food service distributors in San Diego
  • Oversaw all aspects of territory management including monthly maintenance and merchandising of new and existing accounts
  • Created successful, individualized sales presentations to school districts resulting in securing three to five year exclusive Gatorade contracts

Retail Sales Merchandiser

Gillette Company
09.1995 - 01.1997
  • Increased and maintained sales accounts by expanding product distribution in retail stores
  • Created national contest store displays
  • Prepared monthly marketing and competitive activity reports and weekly sales success stories

Education

California Professional Clear Teaching Credential - CLAD

San Diego State University
08.2005

California Multiple Subject Teaching Credential - CLAD

San Diego State University
05.2000

Bachelor of Science -

San Diego State University
05.1994

Skills

  • Client relationship management
  • Relationship building
  • Team collaboration
  • Sales quota achievement
  • Strategic selling
  • Creative thinking
  • Prospecting and networking
  • Sales expertise

Accomplishments

  • Outperformed educational sales goals consistently, 01/01/10 - 12/31/24
  • Transformed a $200K sales territory into a $20M territory leveraging key district relationships, presenting solutions for district initiatives/state adoptions, 01/01/16 - 12/31/19
  • Executed customer centric selling strategies, resulting in top sales, 01/01/12 - 12/31/24
  • Identified key strategic adoption pilots, winning 90%- 95%, 01/01/14 - 12/31/24

Timeline

Senior Account Executive

Accelerate Learning Inc
09.2024 - Current

Senior Account Executive

Amplify
08.2021 - 09.2024

Account Executive Language Arts

Benchmark Education
06.2016 - 08.2021

Account Executive k-12 Supplemental and Core

Houghton Mifflin Harcourt Publishing Company
06.2009 - 06.2016

Sales Consultant (Part-time, Independent Contractor)

04.2008 - 06.2009

Sales Consultant (Part-time, Independent Contractor)

McGraw-Hill Companies
01.2006 - 04.2008

Sales Representative

Quaker Oats Company - Gatorade Division
01.1997 - 08.1998

Retail Sales Merchandiser

Gillette Company
09.1995 - 01.1997

California Multiple Subject Teaching Credential - CLAD

San Diego State University

Bachelor of Science -

San Diego State University

California Professional Clear Teaching Credential - CLAD

San Diego State University
Debbie Smith-De Souza