Debbie Sobolewski
Greenwood,AR
Summary
Accomplished VP of Revenue at Gentiva Health Services Inc., adept in revenue cycle management and strategic planning. Spearheaded initiatives to reduce DSO by 17%, driving profitability and operational efficiency. Excelled in cross-functional leadership and stakeholder management, fostering a culture of innovation and collaboration. Proven track record in process automation and mentoring, ensuring sustainable company growth.
Overview
20
20
years of professional experience
Work History
VP of Revenue
Gentiva Health Services Inc.
09.2018 - 11.2024
- Company Overview: The nation's largest hospice provider, as well as consulting for our Home Health and other divisions
- Strategically lead the Revenue Cycle department of over 200 remote staff across multiple states
- Average revenue per month of $200 million
- Locations in 38 states, with over 400 branches
- Average daily census of 34,000 patients
- Reduced DSO from 46 to an average of 38 days
- Implemented standards and P&Ps to become SOX compliant
- Automated and improved processes, including standing up a decentralized Information Systems team, including RPA development within the RC department
- Direct reports include directors, managers, RPA engineers, and analysts
- Payers, including Medicare, Medicaid, and hundreds of different commercial companies, including new Medicare Advantage plans
- Work with major vendors in software development
- Lead through two major acquisitions, successfully navigating change management and right-sizing staff
- Reporting directly to the CFO, transitioning from a private equity company after the Humana buyout, to standing up a new publicly traded company worth $5 billion
- Led strategic planning and execution to enhance profitability and company growth
- Negotiated contracts with vendors for services, products and supplies
- Identified problems and implemented solutions to better streamline operations
- Formulated policies that improved operational efficiency and productivity
- Fostered collaboration and development of new practices by business leaders
- Created effective communication strategies between management team members and employees at all levels of the organization
- Oversaw technological improvements, successfully reducing waste and eliminating business bottlenecks
- Hired, trained, and mentored staff members to maximize productivity
- Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility
- Managed financial operations, overseeing budgeting, forecasting and financial analysis activities
- Developed and executed strategic plans to support the vision of the organization
- Implemented process improvement procedures that resulted in cost savings across the board
- Maintained relationships with key stakeholders by attending meetings and responding promptly to inquiries or requests for information
- Cultivated a culture of collaboration among department heads to facilitate cross-functional project execution
- Developed and implemented strategic plans to achieve company objectives
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively
- The nation's largest hospice provider, as well as consulting for our Home Health and other divisions
Sr Director of Billing
Gentiva (previously Kindred at Home)
Mooresville, USA
03.2018 - 08.2018
- Directed teams responsible for the company revenue cycle, including patient eligibility, authorizations, and $47 million per month in Medicare billing and collections
- Lowered FTE and enabled cross-training by optimizing department structure and processes
- Partnered with an RPA vendor to develop automation for the highest volume, critical tasks and processes
- Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement
- Proposed or approved modifications to project plans
- Coordinated activities with other departments to expedite work and improve collaboration
- Managed multiple projects simultaneously while ensuring deadlines were met
- Implemented quality control measures to uphold company standards
- Held regular one-on-one meetings with employees to review performance and priorities and provide feedback
- Remained calm and professional in stressful circumstances and effectively diffused tense situations
- Partnered with staff to create professional development plans to support personal and business growth
- Coordinated with stakeholders across multiple departments to develop innovative strategies for problem solving
- Implemented new technologies to streamline processes and enhance productivity
Dir of Authorizations
Gentiva (previously Curo & Kindred)
Mooresville, USA
05.2017 - 03.2018
- Directed a team of 15+ onsite and remote staff responsible for verifying patient benefits, obtaining authorizations, and insurance recertification
- Optimized processes by implementing additional technology, transitioning to task-based systems, implementing QA, and cross-training
- Partnered with the VP to statically plan for scalability and process improvement for inter-department and company-wide projects
Business Analyst
CIT Financial Group
02.2016 - 05.2017
- Worked with the IT Portfolio Governance Team to ensure IT projects stayed compliant with internal and external policies, procedures, and processes
- Key member of project management and tollgate meetings
- Worked with Agile and Waterfall-type projects
- Partnered with SharePoint developers for standards and transparency in project management
- Provided technical support during user acceptance testing cycles
- Identified gaps between current state and desired future state operations
- Collaborated with stakeholders across departments to define requirements for new projects
- Provided technical support for existing reports, dashboards or other tools
- Monitored project timelines and budgets by tracking milestones, deliverables, tasks
- Maintained or updated business intelligence tools, databases or dashboards
Director of Technology
Greenwood Public Schools
Greenwood, USA
07.2004 - 12.2015
- Directed staff responsible for the school district's network infrastructure, hardware and software, classroom technology, communication, IT vendor relations, and state and federal technology programs
- Strategically worked with educators to provide the support needed to embrace technology in the classroom, improve connectivity, and access for laptop, tablet, and bring-your-own-device initiatives
- Provide continuing education training for staff needing technology credits
- Actively worked with the Western Arkansas Cooperative and the NW Arkansas Technology Cooperatives to strategically collaborate regarding business continuity, disaster planning, and vendor contracting
- Organized workshops to train end users on new applications or features as well as provide ongoing support when needed
- Controlled operational IT budget and expenditures within department parameters
- Recruited, trained and supervised IT department staff
- Reviewed existing systems architecture, identified opportunities for improvement and implemented appropriate changes
- Maintained knowledge of advances in information technology systems and applications
- Assisted in budgeting activities by preparing cost estimates for proposed projects or initiatives
- Met with stakeholders to collaborate and resolve problems
- Provided guidance on software selection, hardware acquisition, system design, networking solutions and database management
- Drafted technical documents such as request for proposal responses, user guides, installation instructions and support manuals
- Managed backup, user account and helpdesk systems
- Ensured compliance with applicable laws governing information security practices such as GDPR and HIPAA regulations
- Conducted regular assessments of current technology infrastructure to identify areas needing improvement or upgrades
- Established standards for data backup strategies, disaster recovery plans, system access controls and user authentication protocols
- Developed policies and procedures related to IT operations and security
- Developed data security and disaster recovery procedures
- Met with users, vendors and technicians to determine computing requirements
- Collaborated with vendors to negotiate contracts, secure services and maintain relationships with third-party providers
Education
BAS - Business Administration
University of Arkansas
AAS - General Technology
Westark Community College
Skills
- Cross-functional leadership
- Revenue cycle management
- Financial analysis
- Strategic planning
- Process automation
- Contract negotiation
- Problem solving
- Effective communication
- Team building
- Change management
- Coaching and mentoring
- Stakeholder management
- Staff development
- Decision-making
- Relationship building
Accomplishments
Completed a marathon in all 50 states
Timeline
VP of Revenue
Gentiva Health Services Inc.
09.2018 - 11.2024
Sr Director of Billing
Gentiva (previously Kindred at Home)
03.2018 - 08.2018
Dir of Authorizations
Gentiva (previously Curo & Kindred)
05.2017 - 03.2018
Business Analyst
CIT Financial Group
02.2016 - 05.2017
Director of Technology
Greenwood Public Schools
07.2004 - 12.2015
BAS - Business Administration
University of Arkansas
AAS - General Technology
Westark Community College
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