Debbie Starr
Venetia,Pennsylvania
Summary
Results-driven media professional with proven experience in strategic planning, campaign management, and market analysis. Strong focus on team collaboration and adaptability, ensuring seamless alignment with dynamic needs. Demonstrates exceptional analytical and planning abilities, achieving significant media impact and financial efficiency.
Overview
36
36
years of professional experience
1
1
Certification
Work History
Senior Media Specialist/Accounting Analyst
Freelance Consultant
07.2024 - Current
- Monitor media coverage and produce detailed reports to analyze impact of media efforts.
- Create and maintain detailed client budget reports, and perform regular agency cash flow analysis
- Manage accounts payable and receivable, ensuring timely processing of client invoicing and vendor payments.
Senior Media Specialist/Accounting Analyst
Livolsi Media (formerly Media Intelligence, Inc.)
11.2002 - 06.2024
- Boosted brand visibility by developing and implementing targeted media strategies for a wide portfolio of clients including consumer and business-to-business
- Developed specialized expertise in evaluating print offerings in the B2B arena, resulting in media plans that go beyond the typical trade offerings
- Evaluated a multitude of opportunities across the media landscape for potential inclusion in client campaigns, ensuring maximum value and impact.
- Maintained up-to-date customer and vendor financial information, enabling effective communication regarding account status and payment inquiries.
Marketing Communications Manager/Marketing Consult
Alcoa Industrial Chemicals
11.1995 - 05.2002
- Managed several facets of communications including B2B advertising, trade shows, product literature, company award programs and internal newsletters.
- Created and implemented customer events including golf outings and safety driving programs.
Senior Media Planner/Buyer
St. George Group
09.1994 - 10.1995
Media Planner/Buyer
Ketchum Advertising
09.1992 - 08.1994
Media Planner
Della Femina, McNamee Inc.
10.1988 - 08.1992
Education
Bachelor of Arts - Advertising
Pennsylvania State University
University Park, PA05-1988
Skills
- Experienced and motivated professional with formal training in Advertising/Media Planning
- Comfortable and knowledgeable working with traditional and non-traditional media
- Excellent organizational skills to coordinate multiple projects simultaneously without sacrificing quality or efficiency
- Competent in tracking client financials and budget reconciliation
- Outstanding interpersonal skills, can interact effectively with personnel at all levels in one-on-one, group, and over-the-phone situations
- Have a positive mental attitude and committed to continual professional development
- Proficient computer skills include Microsoft Office products, QuickBooks Accounts Receivable Management, Advantage Media Buying/Planning Software
Certification
- Deliver bi-weekly homemade meals via Meals on Wheels to the local area
- Quarterly assist in a local homeless shelter by preparing and distributing needed food sustenance
Timeline
Senior Media Specialist/Accounting Analyst
Freelance Consultant
07.2024 - Current
Senior Media Specialist/Accounting Analyst
Livolsi Media (formerly Media Intelligence, Inc.)
11.2002 - 06.2024
Marketing Communications Manager/Marketing Consult
Alcoa Industrial Chemicals
11.1995 - 05.2002
Senior Media Planner/Buyer
St. George Group
09.1994 - 10.1995
Media Planner/Buyer
Ketchum Advertising
09.1992 - 08.1994
Media Planner
Della Femina, McNamee Inc.
10.1988 - 08.1992
- Deliver bi-weekly homemade meals via Meals on Wheels to the local area
- Quarterly assist in a local homeless shelter by preparing and distributing needed food sustenance
Bachelor of Arts - Advertising
Pennsylvania State University
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